Page B13
SEPTEMBER 2017
FUNERAL HOME & CEMETERY NEWS
S ec t i on B
MKJ Integrates with Tukios
FrontRunner Professional announces
Partnership with GoFundMe to Offer
Funeral Homes A Helping Hand™
ow stationery box sets to funer-
al homes throughout the day
of her visit. In addition, funer-
al homes who placed orders for
Beyond the Meadow stationery
between July 5 and July 14 re-
ceived a free signed print of the
artwork.
Messenger, headquartered in
Auburn, IN, has been in business
since 1913 and has transformed
funeral registries and stationery.
Currently, Messenger leads with
the best digital registry on the
market and the most extensive
line of funeral stationery avail-
able. Messenger invests in train-
ing and consumer research each
year and is dedicated to helping
funeral professionals stay rele-
vant in an ever-changing mar-
ketplace. Their ultimate goal has
been and always will be to make
a difference to grieving families
through the products and servic-
es we provide. For more informa-
tion, call 800-827-5151or visit
www.messengerstationery.com.Artist Marjolein Bastin visits
Messenger Headquarters
Continued from Page B10
Continued from Page B12The Cremation Market is Booming, and so
is the Demand for Eco Scattering
“Families that visit our funer-
al home see this urn as an eco-
friendly solution for scattering
their loved one’s cremated re-
mains. One feature that differ-
entiates Eco Scattering is that it
is a natural, biodegradable urn
made of bamboo and doesn’t
have any hardware which gives
families more options - they
can keep it or bury it or leave
it at the scattering site and do
no harm to the environment. In
addition, it is well built, it looks
beautiful and dignified and it is
much sturdier than other op-
tions on the market. It is also
a conversation starter in the
showroom with its unique look.
We look forward to growing
our relationship with Element
Urns.”
Element Urns, LLC, based in
Denver, CO is committed to
developing unique market lead-
ing cremation urns catering to
the eco-conscious consumer.
Its product offering includes
The Living Urn®, the leading
bio urn and planting system in
the United States designed to
grow a tree with cremated re-
mains, Eco Scattering™, a new
and unique bamboo scattering
urn, and Memory Gift Tree™, a
memorial tree gift offered by fu-
neral homes and corporations to
families who’ve lost a loved one.
Element Urns is currently de-
veloping additional eco-friend-
ly urn lines that are expected to
become available in the fall of
2017. More information about
Eco Scattering™ can be found at
www.ElementUrns.com.
KINGSTON,ONT—
Front-
Runner Professional
has
announced a new crowd-
funding tool, in partner-
ship with GoFundMe, that
will enable funeral pro-
fessionals to offer fami-
lies a dignified channel
for receiving support dur-
ing times of loss. A Help-
ing Hand™ is founded on
an inherent understanding
of funeral service and ad-
dresses the many challeng-
es that a family can face
when a death occurs, chal-
lenges specific to funeral
service.
In partnering with the
world’s largest crowdfund-
ing platform, GoFundMe,
A Helping Hand™ brings
funeral service expertise to
an, already reputable soft-
ware.
“With the growing pop-
ularity of crowdfunding
as a standard expression
of sympathy, we felt that
it was necessary to assess
the crowdfunding options
and create a solution tai-
lored specifically to the fu-
neral space and the needs
of modern families. Most
models are simply adapted
to this industry—we want-
ed to create something that
was unique to death care.
Being the leading funer-
al technology company, it
was natural to be the first
to work with the leader
in crowdfunding to create
this incredible tool,” says
Ashley Montroy,
market-
ing director of FrontRun-
ner Professional.
This release of this plat-
form comes on the heels
of FrontRunner announc-
ing a strategic partner-
ship with ObitTree, which
launched in April and
brought thousands of fu-
neral homes across North
America together to pro-
vide industry profession-
als, grieving families and
the public at large a one-
stop resource for funer-
al service information.
Subsequently, A Helping
Hand™ will be added as
one of the many features
that makes
ObitTree.comsuch a powerful step to-
wards a stronger, mod-
ern and more sustainable
death care profession.
“Our mandate at Front-
Runner has always been,
and always will be, to in-
novate new ways for fu-
neral professionals to pro-
vide families with the
information,
resources,
tools and guidance that is
required to help them in
times of need. In addition,
we want to foster a better
image for funeral service
as a whole, break down
the barriers and generally
remove some misconcep-
tions that are out there.
A Helping Hand™ is not
only comprehensive, but
it is also transparent; our
goal is to make families,
communities and the fu-
neral professionals they
work with have open di-
alogue about death care
expenses. Through Obit-
Tree, this platform is al-
ready available to over
a million visitors every
month. We are extremely
excited about what the fu-
ture holds,” added Mon-
troy.
A Helping Hand™, pow-
ered by FrontRunner in
partnership with Go-
FundMe, is a crowdfund-
ing model backed by many
years of experience in not
only death care but also
technology platforms. To
learn more about A Help-
ing Hand™, visit www.
ahelpinghandfunding.comor contact FrontRunner at
1-866-748-3625 or online
at www.FrontRunner360.
com.
LARGO,FL—
MKJ Marketing,
the lead-
er in marketing websites for the funeral
industry, announces an affiliation with
Tukios,
the leading independent pro-
ducer of tribute videos. MKJ’s state-of-
the art obituary platform features the
latest in engaging technology, including
online condolences, a life event time-
line, and live webcasting. MKJ’s inte-
gration with Tukios now makes MKJ
sites the fastest and easiest way to cre-
ate stunning memorial videos, all within
the funeral home’s website. The partner-
ship with Tukios allows funeral homes
to share and sell videos right from their
own obituaries.
According to
Courtney Gould Miller,
COO and head of digital at MKJ, “An
important difference between Tukios and
other online video production software
is that they’re independent from website
design companies. Funeral homes choose
to use Tukios because of their superior
product, not because they are contractu-
ally obligated.” The recent consolidation
of website companies is forcing some fu-
neral homes to use online video produc-
tion from other providers if they wish to
keep the ability to stream and sell videos
on their own site.
“We’re very excited about the integration
with MKJ,” said
Curtis Funk,
founder of
Tukios. “For many years they have been
known as the educators and marketing ex-
perts in the industry, bringing innovative
products and processes to their clients. We
are honored to be part of that group of in-
novations and help their clients offer the
best in tribute videos.”
MKJ’s marketing websites are designed
to bring funeral business to your firm. Ac-
cording to
Glenn Gould,
CEO at MKJ,
“Many funeral home websites are de-
signed to sell products, whether flowers or
memorial products; the sites are inexpen-
sive, or even free for a reason. They don’t
sell your firm, instead they sell products.
It’s not your website; it’s their website with
your name on it.”
“A marketing website presents our cli-
ents services. The site is built from the
beginning with search engine optimiza-
tion (SEO), giving you a ranking advan-
tage over template websites. And every de-
sign choice is with your brand and sales in
mind. If you want to sell flowers and food
baskets, MKJ’s flower store pays you a 15
percent commission. If you want to sell
merchandise, caskets, jewelry, MKJ’s store
offers unlimited inventory. But don’t let
selling flowers and merchandise confuse
the purpose of your website. A website
is an advertisement, just like a brochure
or television ad; the objective is to bring
funeral business to your firm. That sim-
ple priority is top of mind when we create
your site.”
“Because MKJ websites are custom de-
signed to promote our clients’ compet-
itive advantages, each site is designed
around photography from your firm,
and verbiage created specifically for
your site. Custom copy, photography,
Word Press programming, and SEO will
bring your site in front of families,” said
Gould Miller.
For those that have an MKJ website and
would like to add Tukios video tributes to
your obituaries, go to
mkjmarketing.com/tukios-integration. For more information
on marketing websites from MKJ, visit
MKJmarketing.com or call MKJ at 888-
655-1566 for an informative brochure, or
.
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