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SEPTEMBER 2017

FUNERAL HOME & CEMETERY NEWS

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WWW.USCREMATIONEQUIPMENT.COM info@uscremationequipment.com

Training by Dr. Alan Wolfelt Prepares

Funeral Directors to Educate Families

and Communities about the Value of

Funerals

Cremation Innovations Summit to be

Held in Atlantic City

NEWS

Educational

CONTINUED

FORT COLLINS,CO—

The

Center for Loss and Life

Transition

announces an

upcoming training session

for funeral directors sched-

uled for June 18-20, 2018

in Fort Collins, CO.

Entitled

“Opening Your

Community’s Eyes to WHY

We Need Funerals,”

the

three-day workshops, facili-

tated by educator

Dr. Alan

Wolfelt,

will review why

humans have had funerals

since the beginning of time

and explain how each of

the elements of the ceremo-

ny—from visitation to mu-

sic to the gathering after—

are essential components of

the funeral. The purpose of

the training is to educate

and motivate funeral direc-

tors so they can in turn ed-

ucate families, which will

help ensure the creation of

complete, meaningful fu-

neral experiences. A com-

panion workbook, posters,

and brochure, also written

by Dr. Alan Wolfelt, are in-

cluded in the seminar mate-

rials.

Participants will be en-

couraged to rethink their

roles and responsibilities,

focus on educating fami-

lies, overcome common

objections that families

have to funerals, and rein-

vigorate funerals in their

communities. The training

also features a model for

integrating the WHY of

meaningful funerals into

the arrangement confer-

ence. In addition, this sem-

inar is designed to immerse

participants in the content

so thoroughly that they’ll

be well prepared to return

to their funeral homes or

other organizations and,

using the workbook and

their newly practiced skills,

train the rest of their staff

in this inspiring and prac-

tical model.

As one recent partici-

pant in this training not-

ed, “This past year we im-

plemented Dr. Wolfelt’s

WHY training with our

staff and have seen imme-

diate results. We have put

a focus on educating fami-

lies about ‘WHY We Have

Funerals’ and making sure

we provide every family

with every option, not as a

yes-no question but rather

educate them so they can

make an informed choice.

We highly recommend

that you attend this train-

ing if you want to have

fewer cremations without

services!”

Author, educator, and

grief counselor Dr. Alan

Wolfelt serves as direc-

tor of the Center for Loss

and Life Transition in Fort

Collins, CO. He is the au-

thor of numerous books,

including

A Tale of Two

Funerals: The Throw Rug

and the

Tapestry, Creating

Meaningful Funeral Expe-

riences and Funeral Home

Customer Service A to Z.

Dr. Wolfelt also writes a

regular column on custom-

er service for

The Director

magazine. For more infor-

mation or to reserve a seat

in the seminar, call 970-

226-6050 or visit www.

centerforloss.com

Brent Taylor will be one of the

speakers at the Cremation

Innovations Summit.

WALL,NJ—

Today, more people are get-

ting cremated than buried, and “traditional”

doesn’t mean anything when it comes to fu-

neral service.

With that come challenges – but also op-

portunities. At the 2017 Cremation Inno-

vations Summit, being held December 15th

at The Claridge in Atlantic

City, NJ, attendees will dis-

cover how to recognize and

respond to both by: antici-

pating the needs and wants

of families that choose cre-

mation; creating memorable

experiences with or without

a body present; improving

search engine optimization

to outrank competitors; de-

termining what cremation

families value the most and

give it to them; and by em-

bracing pet cremation as a

profit generator.

“With cremation continu-

ing its upward march – it

just passed 50 percent on a national level –

we wanted to bring together some of the pro-

fession’s top cremation innovators and con-

sultants to share actionable steps to deliver

more meaningful experiences to cremation

families,” said

Thomas Parmalee,

summit

coordinator. “Holding our event in Atlantic

City is a bonus, as it also gives our attend-

ees the chance to enjoy great entertainment,

great food and meaningful fellowship.”

Speakers at the summit include:

Welton Hong,

founder of

Ring Ring

Marketing,

will focus on “Outranking

the Competition Online.”

Doug Gober,

owner of

Gober Strategic

Capital,

who will explore “What Crema-

tion Families Really Want.”

Dan Isard,

founder and president of

The

Foresight Companies,

will

seek to answer an important

question in his presenta-

tion: “No Frills Cremation:

Friend, Foe or Both?”

Colleen Ellis,

owner of

Two Hearts Pet Loss Cen-

ter,

will reveal secrets on

“Boosting Business with

Pet Cremation.”

Brent Taylor,

owner of

Brentwood Funeral Ser-

vices,

will share tips on

“Getting Creative with

Cremation.”

The Academy of Profes-

sional Funeral Service Prac-

tice has approved the sum-

mit for 6 hours of continuing education.

The summit is being sponsored by

Im-

plant Recycling,

ASD-Answering Service

for Directors

and

Ring Ring Marketing;

other leading death-care suppliers are ex-

pected to sign on as sponsors to show their

support of cremation education.

Visit

www.katesboylston.com/summit

learn more and register, or email Thomas

Parmalee at

tparmalee@katesboylston.com

for more details.