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Page A20 SEPTEMBER 2017 FUNERAL HOME & CEMETERY NEWS S ec t i on A
By MaryAnne Scheuble
Designing
Woman
High Point
Market
Sesame Street, a children’s TV show, asks the question
“Which of these is unlike the other?”
While discussing the upcoming High Point Market
a non-designer friend was surprised to hear how High
Point, North Carolina shares a status with New York,
Milan and Paris. “You mean to tell me that a little town
in North Carolina that I’ve barely heard of is known the
world over?” she questioned. It was then that I launched
into an explanation of why these cities WERE LIKE each
other – especially, what they had in common.
If you follow the news you’ve heard about FashionWeek
which occurs twice a year in NYC, Paris and Milan. Sim-
ilarly, every April and October High Point Market wel-
comes buyers, designers and exhibitors to this southern
town of under 110,000 residents. With 75,000 visitors
representing 100 countries and over 2000 exhibiting com-
panies spread throughout 180 buildings, visitors flock to
view furniture and accessory designs from such luminaries
as Martha Stewart, Alexander Julian, Kathy Ireland, Joan-
na Gaines and Oscar de la Renta.
Excitement rises to a fever pitch as months of preparations
over carefully-crafted designs are scrutinized. Media people
descend, housing is at a premium, restaurants are filled – all
in search of the best-selling designs. World-renown cities of
Paris, Milan and New York host stellar trade shows for the
high fashion industry, while humble High Point is the mec-
ca for the largest home furnishings trade show in the world.
Per Cheryl Stormzand, Director of Design andMerchan-
dising for HowardMiller and Hekman companies, “High MaryAnne Scheuble, graduate of Wheeling Jesuit University, is
the Hekman furniture specialist to the memorial industry. Her de-
sign experience began in the fabric industry which served as a great
basis for the transition to Interior Decorator with Ethan Allen in
Pittsburgh, PA. After 5 years in the education field, she began her
career with Cressy Memorial Group. For more than 10 years she
has worked with funeral and cemetery business owners, managers
and marketing directors as well as interior decorators. Her credits in-
clude presenter at ICCFA, two-time speaker at OFDA, author of ar-
ticles for The Independent, ICCFA Magazine, and regular columnist
for Funeral Home & Cemetery News. A proud mother of two sons
who are best friends, she currently resides Mishawaka, IN. Contact
MaryAnne by email at or call 866-
763-0485.
Funeral Home & Cemetery News
Contributors share insights and
exchange ideas. B
One year’s time is allowed for design and development
which involves researching materials and finishes, working
work, extra-durable fabrics plus quality-testing and high-
grade packaging contribute to an appealing, sellable fi-
nal product. Decisions by retailers dictate your choices
– even regarding Contract Grade furnishings that have
appeal for high-use facilities.
For added fun, use Sesame Street’s question and apply it
to your business environment. See if you can compare dif-
ferent manufacturers’ products to determine “Which one
is LIKE the other?” Look around your facility and see what
styles match (transitional, traditional, contemporary), ex-
amine if quality is the same (IKEA vs. Contract Grade),
test comfort (too soft, too low, firm seat, taller height), no-
tice howcolors do/don’t coordinate. And if co-workers hear
• New material technology and
manufacturing techniques af-
fect designs.
• Only retailers or designers
with a tax # can attend High
Point Market.
• Customer studies figure heav-
ily in production decisions.
What this all means to you – just
like with your business - cost re-
flects the quality or breadth of
work involved. Thoughtful de-
signs using premier cuts of wood,
hand-rubbed finishes, artful metal
Point Market is intense.
It’s the culmination of a
year or two of prepara-
tion. This is a trade in-
dustry event where de-
cisions are made. New
introductions might be
well-received or com-
pletely ignored based on
how current trends were
‘read’. It’s a nail-biting
“make or break” time.
“It is surprising to
non-industry people
that new introductions
take almost two years
for a design idea to go
from the drawing board
to a retail showroom.
up costs, making de-
sign changes, and cre-
ating prototypes. The
winning prototypes are
then created for Mar-
ket. If the piece makes
the cut, production
starts and our furniture
retailers receive their or-
ders 6-9 months later.”
As a designer, I found
it interesting that:
• Jewelry trends dictate
metals that are used in
hardware.
• Paint and coatings
companies are con-
sulted for color trends and new finishes.
• “Transitional” is the most preferred decorating style.
• Hundreds of fabric manufacturers compete for uphol-
stery sales.
• Furnishings designed for Easy Entertaining are most
popular now.
• Delivery providers constantly work on service improvements.
Fabric choices!
Details make the difference.
More to see in the mirror.
Where to sit?
you humming
a children’s tune
as you’re evaluat-
ing the environ-
ment – it’s fine.
Tell them you’re
channeling your
inner child and
exhibiting dis-
criminating be-
havior – of the
best kind!
800-194 Remembrance Memorial Urn Chest
• High-gloss Rosewood Hall finished chest with a capacity of 925 cubic inches.
• Large enough to accommodate up to three 800-135 bronze urn inserts
• Full felt lined interior.
• A removable, interior felt flat cover protects contents
• A removable, interior felt divider acts as a shelf and also separates urn boxes
• Felt pocket on the inside wall for keeping small items.
• Polished brass finished lock, hinges and key with decorative tassel.
• Lattice ribbons in the lid for holding pictures.
Height 8.5” (21 cm) Width 16.75” (42 cm) Depth 10.5” (26 cm)
Memorial Clocks, Urn Chests and Furniture
Toorderproducts throughadistributor,
or requesta2017HowardMillerMemorial Catalog,
contactCressyMemorial at866-763-0485.
MULTI URN CHEST
Holds 1, 2, or 3 urn inserts.
Ideal for families or pets.
The Gardens of Boca
Raton Cemetery receives
Present-Day Upgrades
BOCA RATON,FL— Tucked away on 21 pristinely manicured
acres off Military Trail between Yamato and Spanish River
Boulevard is The Gardens of Boca Raton Cemetery and
Funeral Services, one of only a very few family owned and
operated cemetery and funeral home combinations in Palm
Beach County. The Maschler family and Garrett Jacobs, a
licensed funeral director serving Palm Beach County for over
25 years, recently purchased the property. Garrett, along with
his brother Marshall, chief operations officer, has been serv-
ing families on the property since January 15, 2016.
“Because we are family owned and operated, you receive
personalized treatment from start to finish. When you call
the funeral home, you speak with me about your needs. If on
property or by phone for property sales, my brother Marshall
is here to serve just the same. With corporate funeral homes
and cemeteries, typically middle management creates distance