August 2017

A33 A1-A48 B1-B24

Page A33 AUGUST 2017 FUNERAL HOME & CEMETERY NEWS S ec t i on A
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NEWS Association CONTINUED
CANA brings Informative, Inventive Workshops
Larry Stuart, Jr. David Nixon Steve Egna
rate depiction of everything that goes along with it MUST be a
part of this dialogue. We need to learn how to express this real-
ity effectively and talk to the public and the media about crema-
tion, and exactly how cremation fits into the funeral rite without
the limitations of our “traditional” past (translate - focusing on
cost). This presentation will include a discussion and evaluation
concerning actual statements disseminated by well-intended but
unmindful funeral professionals, either in the media or in con-
versations, and how they could have been far more accurately
and effectively delivered. The presentation will also outline the
things we have forgotten as a professional service provider, in
the attempt to stay relevant and profitable in an ever-changing
death-care space.
Larry Stuart, Jr., in his experience as President of Crematory
Manufacturing&Service, Inc., has seen first-hand the negative
impact that poor crematory operations can bring about, both in
the front and back of the house. Larry has written articles, de-
veloped cremation curriculum, spoken at numerous profession-
al events, and trained and certified thousands of cremation pro-
fessionals across North America. His mission is to advance the
safety and efficiency of cremation facilities and their employees
and to foster a more positive impact on our community and our
environment. As the founder of Cremation Strategies & Con-
sulting, Larry continues to educate our industry peers, our cus-
tomers, and the public about cremation, its history, its cultural
significance as a significant part of the funeral rite, its impact on
the environment, and operational best practices. Larry holds a
B.A. from Kent University.
David Nixon and Steve Egna • Transition Planning: The
Good, the Bad, and the Ugly
In funeral service, building to sell is as important as building
to serve. The transition from owner to seller deserves the same
amount of attention as any aspect of running your business. Un-
derstanding the importance of having flexible/realistic goals en-
sures successful outcomes for funeral home owners looking to exit
their business.Through the use of case studies and an open forum,
participants will gain an understanding of various opportunities
and how to avoid some common pitfalls associated with develop-
ing a transition plan. Learn to identify the primary components of
a transition plan and the common pitfalls many owners face.
David Nixon began working with funeral home owners in
1979. He is noted for his Listening to Cremation annual crema-
tion study, first published in 1995. In addition to his work on
funeral home financial analysis, David also concentrates on stra-
tegic planning, FTC Funeral Rule Compliance, funeral home
budgeting and pricing, funeral business valuations, and exit
planning and the transition of funeral home owners with all the
complexities involved in selling or buying a funeral home.
Steve Egna is a Certified Business Appraiser™ (CBA™), ac-
credited by the Institute of Business Appraisers™ and a Certified
Merger and Acquisition Advisor (CM&AA®), accredited by the
Alliance of Merger & Acquisition Advisors®. Steve has over 30
years of financial leadership and management experience, special-
izing in transition planning and valuation analysis. Since 2005 he
has worked with David Nixon on funeral home valuations and
transition planning, as well as mergers and acquisitions.
Larry Stuart, Jr. • Keynote:
Back to Business: Redefin-
ing Cremation in the Con-
sumer’s Mind
A serious but high-spirited
and interactive discussion fo-
cusing on the idea that funeral
service is not only necessary in
modern times but it is crucial
to the advancement of our civ-
ilization. Now that cremation
has surpassed the 50% rate na-
tionwide, correct information
about cremation and an accu-