July 2017

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Page A16 JULY 2017 FUNERAL HOME & CEMETERY NEWS S ec t i on A
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AUTHENTIC
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By Mark Pennington
ting them to work for you, and that’s where these spe-
cial organizations become invaluable. They have the
expertise, experience and patience to assist you in do-
ing what you pledge to do, honor vets and their fami-
lies in a meaningful way. You can become a liaison for
veterans and their families by simply exploring the re-
sources available to you from these industry groups.
Be the community resource for military families by
providing knowledge, contacts, and support. Dem-
onstrating this deep respect for their service and sac-
rifices will place your firm in a preferential position
when the time for selection arrives for the veteran and
extended family.
Caring for
Veterans and Their Families
We are experiencing a confluence of events that bring
the importance of veterans funeral care to the fore-
front, the last of the World War II soldiers, the bulk of
those who served in Korea, the end of the “draft,” and
the heroes of Viet Nam who served amid the nation’s
bitter controversy. Now the families of the men AND
women of today’s multiple conflicts look to their com-
munity funeral directors for care and guidance.
There are many questions which military families
should be asking and getting answered. The funeral
director who actively seeks to become a resource for
veterans and their extended families will be one who
grows his business. I’m familiar with a funeral home
doing around 100 plus calls per year who added 80
more calls by aligning themselves with a veterans’ fu-
neral care program. This is definitely an area of growth
and one that deserves examination and assessment.
While most everyone confirms. “Yes, we do veter-
ans’ funerals,” how many can expertly guide a family
through the proper protocol, explain burial benefits,
read a DD214 correctly, acknowledge various military
commendations and service awards properly, and assist
with additional “hidden benefits” that the veteran and
family members may be entitled to? (More about this be-
low.) Lip service is one thing, positive action, quite an-
other. Additional information can be obtained directly by
contacting local American Legion/VFW Posts.
Successful firms align themselves with an organization
who specializes in providing information on how to serve
military families. If you can’t spare the time to investigate
these organizations yourself, assign a team member to do
so. Working with a firm such as this can be a powerful
marketing tool. Not only can you provide the expertise
and support required for a military funeral, but your as-
sociation could exclude other area funeral directors from
enjoying a similar relationship. Some of these organiza-
tions even provide identification that singles out your fu-
neral home as experts in serving military families. Enlist-
ing a group like this will add calls…but you must “walk
the walk, not just talk the talk.”
After living through times when being a vet was fodder
for scorn, or for those suffering unrecognized ailments
and mental challenges, we’re finally hearing “Thank you
for your service,” from people in all walks of life. Hon-
or this welcome change by truly serving them. Find out
about “hidden benefits” the US government offers when
you dig for them – insurance and health benefits, dis-
ability awards, help with caregiver services, programs for
children of vets – there are literally dozens of programs
designed for both vets and their survivors. It’s nearly im-
possible to even discover all that’s available much less get-
Mark My
Words
Mark Pennington has a 45-year history in the cemetery and fu-
neral industries. His expertise in sales and marketing is without
equal and by creating a unique legacy through innovative develop-
ment of products and services he has helped the industry grow and
prosper. A 1973 Magna Cum Laude graduate of Memphis State
University, Mark proudly served in the Marine Corp. He was a mem-
ber of the Honor Guard/Marine Barracks Eighth & I Washington,
DC during the presidency of LBJ. Well known for his support of the
funeral, cemetery, and cremation industries, he earned CCFE, CCrE
and CSE designations from the International Cemetery, Crematory
and Funeral Association (ICCFA). Mark served as Executive Vice
President and COO for Superior Funeral Supply for 27 years re-
fining his management expertise before he left to found his own
firm. A hands-on executive Mark has created a permanent position
in our industry as an innovator, supporter and believer in the im-
mense value of funeral service. He also served as president of the
Casket & Funeral Supply Association (CFSA) from 1999-2000.
and IT, and we have a formidable leadership team in place.
I look forward to partnering with Paul and Mark to put
StoneMor firmly back on the path to growth.”
“I have committed substantive time to studying the death-
care industry and StoneMor’s situation in particular,” said
Paul Grady. “We have fallen short in operational areas, have
a salesforce to re-build and haven’t been effective enough
with our financial controls, leading to the delay of our recent
quarterly filings. I am committed to fixing these issues. De-
spite these challenges, I believe the future is bright. We are
one of the leading players in a growing industry, and I see no
reason we cannot capture that growth in the coming years.”
“It has been a challenging year for StoneMor, but I look for-
ward to fixing any historical errors and leveraging my strong
track record building and leading teams that are focused on
growth and execution,” said Mark Miller. “Like Paul, I am
committed to open and transparent communication. We ex-
pect to be in a position to provide preliminary financial results
for the 2016 fourth quarter and 2017 first quarter shortly and
will file our complete financial results as soon as we are able.”
Mr. Grady began his career in 1978 in sales, marketing and
corporate development roles at a number of consumer pack-
aged goods companies, including Campbell’s Soup Com-
pany. Most recently, Mr. Grady served as Interim Chief Ex-
ecutive Officer of Rio de Janeiro-based NEOgas S.A.. Mr.
Grady, a Philadelphia native, has spent the majority of his
career at large companies in the Greater Philadelphia area.
He brings more than two decades experience in the oil and
gas industry and since 1995 has held Chief Operating Of-
ficer positions at AmeriGas Propane, Heritage Propane and
Titan Propane. He rose to become President of Heritage
StoneMor Appoints R. Paul Grady President and CEO
and Mark Miller Chief Financial Officer
R. Paul Grady Mark Miller
Executives Share Strong Track Records of Driving
Growth and Extensive MLP Experience Together,
Bring More Than Six Decades of Operations
Leadership and Financial Expertise
TREVOSE,PA— StoneMor Partners L.P. (NYSE:STON)
announced the appointment of R. Paul Grady as Presi-
dent and Chief Executive Officer, effective May 17, 2017.
Mr. Grady, who will also join the StoneMor Board of Di-
rectors, replaces Lawrence Miller , who is retiring as Chair-
man, President and Chief Executive Officer. StoneMor
also announced the appointment of Mark Miller as Chief
Financial Officer, effective immediately, and added that
Bob Sick has joined its Board of Directors.
“We are delighted to welcome seasoned executives Paul
and Mark to StoneMor and believe that their extensive
leadership experience and proven management skills make
them the ideal choice for the Partnership,” said Robert B.
Hellman, StoneMor’s lead director and Chairman of the
General Partner. “StoneMor will benefit from Paul’s prior
work with master limited partnerships, his proven track
record managing complex national businesses and his
hands-on leadership style. Combined with Mark’s time as
a publicly traded MLP CFO and his well-rounded func-
tional background in accounting, treasury, M&A, FP&A
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