February 2017

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Page A27 FEBRUARY 2017 FUNERAL HOME & CEMETERY NEWS S ec t i on A
Bay Memorials
321 S. 15th St. • Escanaba, MI 49829 • (906) 786-2609 • Fax (906) 786-2692
Zerbel’s
INFANT CREMATION CONTAINERS
Available in 10”, 20”, 30”
Flannel Lined
Unisex Juvenile Pattern
White Corrugated Cardboard
Beginning at $20.00
Appropriate For Viewing
Product Sales
• Service fees generated the highest per case sales both years with an average of $3,552 in
2015, followed by caskets (averaging $2,290) and both remained relatively unchanged
from 2014-2015. Sales per case increased an average of $34 for monuments, $13 for
flowers and $18 for outer burial containers. All other per case product sales decreased.
Trends and Insights
Overall Satisfaction
• Overall, families are very satisfied with their funeral experience but also see room for
improvement. In 2015 satisfaction was highest among families choosing:
1. At-need cremation with memorial
2. At-need graveside burial
3. Traditional burial
• Despite the rise in families opting for cremation, pre-need cremations were rated
lowest in satisfaction and at-need direct cremations were next lowest. This illustrates
the importance for funeral directors to understand each family’s reasons for choosing
cremation and meet those needs to increase satisfaction.
• Funeral homes serving primarily Whites and Hispanics earned the highest overall
satisfaction scores, and those serving primarily Asians were rated lowest, indicating
this is an underserved ethnic group.
• Among funeral home types, standalone funeral homes earn the highest average overall
satisfaction for both years, and combination funeral home and cemeteries the lowest.
PO Box 5159
Youngstown, OH 44514
Fax 1-800-321-9040
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