Page A31 November 2022 FUNERAL HOME & CEMETERY NEWS Se c t i on A SHROUDS Green Burial Cremation www.kinkaraco.com (415) 874-9698 100% American Made Improve your sales skills at Start 2023 off with two and a half days of impactful educational sessions full of strategies, tips, and insights for family service counselors and deathcare sales professionals. Register for the 2023 DEAD Talks today at iccfa.com/sales. January 11–13, 2023 Bally’s Las Vegas • Las Vegas, NV LINCOLNSHIRE,IL— The Selected Educational Trust launched a matching gift campaign in partnership with Tribute Technology. Tribute Technology matched dollar-for-dollar all gifts made to the Trust during October up to $10,000. “The Trust funds scholarship, research, workforce development and educational opportunities, which provide lifelong learning for independent death-care practitioners. This matching gift opportunity allows donors to double the impact their gift will have on advancing this profession,” said Stefanie Favia, senior director of the Trust. “We are deeply grateful to Tribute Technology for showing their faith in the mission of the Trust and making this opportunity possible.” Donations to the Trust help support the best educational opportunities for the advancement and support of all who work within and for the independent funeral service profession. “Tribute Technology is focused on providing innovation for funeral service – because we come from funeral service. Our partners have been technology leaders in Tribute Technology Hosts Free Webinar: Making Your Online Obituaries Work for You NEWS Educational Tribute Technology to Match Donations to Selected Educational Trust Courtney Gould Miller Zack Garbow MIDDLETON,WI— These days, everything is digitalfirst, including obituaries – but are you benefiting from your website as much as you can? Are you up to date on the latest ways users can memorialize their loved ones? Research shows 80 percent of a funeral home’s website traffic typically goes directly to the obituaries section.That’s why Tribute Technology invested vast resources into researching what consumers want from online obituaries and developed strategies to help funeral homes optimize their websites. Chief marketing officer Courtney Gould Miller hosted a webinar to share Tribute Technology’s latest consumer data on online obituaries, how the age of Amazon and Facebook are changing those expectations, and how firms can benefit from these findings – all while serving families better than ever before. One of the strategies Miller discussed involves the Tribute Book, a one-of-a-kind hardcover memorialization book that is automatically created by collecting condolence messages, photos, and service times from an online obituary, along with sympathy gift purchases and the funeral home’s information. Funeral Innovations co-founder and head of Tribute Technology Innovation Lab Zack Garbow led the creation of Tribute Book and also spoke at the webinar. “We wanted to create a product that would not only benefit families during their time of grief but also not put any additional burden on funeral directors to make it happen. The convenience of Tribute Book allows everything to be done automatically with just a few clicks,” said Tribute Technology CEO Matt Frazer. “We believe this is another way for funeral directors to show families how much they care, and families receive a special gift they can keep for decades.” In addition, the webinar features information on how to increase a firm’s overall online engagement and website traffic, ways to increase email rates, and most importantly strategies on how to accomplish all of this without taking up a staff member’s valuable time. Funeral home owners and staff members are encouraged to sign up to view a recording of this free webinar at www.tributetech.com/onlineobitswebinar. Continued on page A32 SEND US YOUR NEWS! info@nomispublications.com
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