Page A34 - October 2014

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Page A34
OCTOBER 2014
FUNERAL HOME & CEMETERY NEWS
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NFDA Launches Expanded
Family Satisfaction
Survey Program
Take the ICCFA with You Wherever You
Go with New Smartphone App
NEWS
Association
STERLING,VA—
The In-
ternational Cemetery Cre-
matory and Funeral Asso-
ciation
(ICCFA) is pleased
to present its members and
meeting attendees with a
Smartphone
application
that allows ICCFA availabil-
ity 24/7/365. The ICCFA
app features “guidebooks”
built around the association’s
four large annual conferenc-
es: Annual Convention and
Exposition;
ICCFA Univer-
sity;
Wide World of Sales
Conference; and the Fall
Management Conference.
The first guidebook for the
upcoming Fall Management
Conference is now available.
It includes general confer-
ence information; schedules;
speakers; sponsors; Facebook
and Twitter links; a link to
ICCFA’s website; an inbox
to receive meeting alerts and
the ability for users to create
a customized to-do-list.
After the early bird dead-
line for each conference,
an attendee directory will
be added so that users can
start networking even be-
fore they arrive at the con-
ference. Following the
event users can rate speak-
ers, sessions and events us-
ing the app.
The app is compatible with
iPhones, iPads, iPodTouches
via the Apple Store and An-
droid devices via the Google
Play Store. Simply search
for ICCFA and download
the app. Windows Phone 7
and Blackberry users can ac-
Founded in 1887, IC-
CFA is composed of more
than 8,900 cemeteries, fu-
neral homes, crematories,
memorial designers and re-
lated businesses worldwide.
It serves and supports these
members through a host of
benefits designed to increase
their management proficien-
cy and improve their busi-
nesses--from regular updates
on government and legal is-
sues, to educational meet-
ings, to a variety of servic-
es and products tailored to
more
BROOKFIELD,WI—
The National Funeral Directors
Association
(NFDA) has redesigned its NFDA Family
Satisfaction Survey, giving members a dynamic, compre-
hensive tool that will provide owners and managers with
the critical data on customer service they need to improve
their business’ and employees’ performance.
NFDA’s most recent national consumer survey indicat-
ed that 88 percent of Americans are willing to provide
feedback to the funeral homes that have served their fam-
ilies; and 74 percent of those willing to provide feedback
would prefer to do so via an online survey.
The online NFDA Family Satisfaction Survey is easier
to use and now includes unlimited surveys with a de-
tailed report package.
After obtaining an email address from a member of a
family –and permission to send a survey – funeral home
staff will use the online system to send a customized sur-
vey invitation. Completed surveys are automatically up-
loaded to the funeral home’s secure online account; data is
tracked, analyzed, and stored indefinitely by NFDA.
Subscriptions to the online survey system include a report
package that provides: Individual survey results emailed to
designated staff on a monthly basis; quarterly reports sum-
marizing all survey responses emailed to designated staff;
and an annual summary comparing a funeral home’s data
with regional and national results from other NFDA-mem-
ber firms that use the Family Satisfaction Survey system.
The NFDA Family Satisfaction Survey is also available in a
paper-based format. Each survey set includes a comprehen-
sive survey form, customized with the funeral home’s name
and up to two additional lines of copy, and a postage-paid re-
turn envelope addressed to NFDA. Completed surveys will
be mailed to a designated staff person on a monthly basis.
Firms opting to use the paper-based Family Satisfaction
Survey can also purchase an optional statistical analysis
package that summarizes their firm’s survey responses over a
six-month period and compares them with regional and na-
tional NFDA member survey results. For more information