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Page A41 SEPTEMBER 2017 FUNERAL HOME & CEMETERY NEWS S ec t i on A
“customers as king” and how they can be-
come “customers and partner.”
Bell will be followed by a “Leadership
Through Crisis Management” workshop
given by Gary Freytag, CCFE, president
and CEO of Spring Grove Cemetery &
Arboretum. This workshop will immerse
attendees into a leadership crisis taken
from real life events at Spring Grove Ceme-
tery. They will be asked to navigate a mine-
field of human resource, legal, media, pub-
lic relations and operational challenges to
hopefully come out on the other end with-
out any lasting damage to their reputation
and standing within the community.
Founded in 1887, the International
Cemetery, Cremation and Funeral Asso-
ciation is the only international trade as-
sociation representing all segments of the
cemetery, cremation, funeral and memo-
rialization profession. Its membership is
composed of more than 9,100 rooftop lo-
cations and 18,000 professionals in the
cemetery, funeral home and crematory
industries, as well as supplier and related
businesses worldwide. For complete pro-
gram and hotel details, as well as registra-
tion materials, visit
ICCFA Fall Management Conference
Your Real Source
Anywhere. Anytime.
9:41 AM 100%
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1-800-321-7479 • PO Box 5159, Youngstown, Ohio 44514 • Fax: 1-800-321-9040
1-800-321-7479 • PO Box 5159, Youngstown, Ohio 44514 • Fax: 1-800-321-9040
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