August 2017

Page A44

AUGUST 2017

FUNERAL HOME & CEMETERY NEWS

S ec t i on A

Sheesham

Our popular hand-carved Rosewood urn

now comes in a Jumbo size.

This 260 cubic inch urn is perfect for families planning

to scatter their loved one’s ashes or for those on a budget.

The dimensions of this urn are 9.8” x 6.8” x 5.5” tall

and they come 8 to a case and cost $20 each.

Sheeshamurns.com •

651-450-7727 •

service@foreverpets.com

SCATTERING URN

Free

Marketing Support for

Today’s

Funeral Professionals

The Funeral and Memorial Information Council (FAMIC) created

Have the Talk of a Lifetime

– a national campaign that encourages

people to find out what matters most to their loved ones, so they

can celebrate life when the time comes. We’ve prepared free

marketing materials for use in your community, including:

print and digital ads, PR materials, social media, and more.

FAMIC members can download

materials

at: FAMIC.org

Have questions? Email us at:

HavetheTalkofaLifetime@gmail.com

NEWS

Educational

CONTINUED

The Academy Heats up with New

Summer CFSPs

2010, their marketing, po-

sitioning and communica-

tion innovations drove call

volume from 450 to 2200

calls, while strongly increas-

ing average revenue per call.

McQueen will discuss what

worked and what didn’t

during this turbulent time,

including the launch of

both his low-cost and high-

cost cremation businesses.

The two day conference

will address diverse topics

including how to

• launch a cremation

brand inexpensively,

• avoid funeral home can-

nibalizing,

• master the most effective

advertising spaces,

• leverage third party

technology tools that

are easy, powerful and

cheap, and

• improve your website’s

advertising support and

lead generation.

Hosted happy hours and

a tour of

Anderson Mc-

Queen’s Cremation Trib-

ute Center

are also in-

cluded. Full details can be

found on www.Cremation- Conference.com. The con-

ference starts Sunday eve-

ning, September 19, and

continues the next two days

at the Gatsby era Don Ce-

Sar Hotel on St. Pete Beach

in St. Petersburg, Florida.

Funeral Results Market-

ing (FRM) is the first dig-

ital marketing agency ded-

icated solely to the funeral

industry. FRM helps death-

care businesses better posi-

tion themselves for the new

internet era with ROI-an-

chored marketing. Special-

ties include web-based mar-

keting, internet advertising,

cremation

arrangement

websites, funeral home

websites, search engine op-

timization, and Public Re-

lations strategies.

Continued from Page A42 CremationConference.com

hosts a

$1,000,000 Opportunity

BUCHANAN,GA—

As the temperature

continues to go up here in the summer,

some of our hard working members are

reaching great heights also with their new

CFSP designation awarded by the

Acad-

emy of Professional Funeral Service

Practice.

Over the years the Academy has

recognized hundreds of funeral directors

who have completed the requirements

for the CFSP (Certified Funeral Service

Practitioner) designation, the highest in-

dustry-recognized mark of dedication to

life-long learning.

The Academy has awarded 17 of its mem-

bers the prestigious CFSP designation.

APFSP wants to congratulate the follow-

ing funeral professionals who have recent-

ly completed this milestone:

Gary Borg,

Royal Oak, MI;

William Butcher,

Ver-

sailles, KY;

Daniel Cotnoir,

Dracut, MA;

Chad Getz,

Las Cruces, NM;

B. Kend-

all Glover,

Dothan, AL;

Richard Hart-

nett,

Wyandotte, MI;

Joshua Hendrix,

Tifton, GA;

Joy Herndon,

Lucedale, MS;

Ryan Hughes,

Dallas, TX;

Cedrick Law-

son,

Temple, TX;

Chris Lea,

Brownsville,

TN;

Calvin Lewis,

New Albany, IN;

Eric

McDonough,

Point Pleasant, NJ;

Scott

Nimmo,

Allendale, NJ;

Dexter Ritter,

Canton, MS;

Kathy Shepard-Lee,

Atlan-

ta, GA; and

Abby Stafford,

Topeka, KS.

These Academy members join the over

1700 current CFSP designees who have

voluntarily committed to going above

and beyond the continuing education

hours required by most of their licens-

ing boards. The CFSP designation is

awarded after a member accumulates180

hours of approved activities. Once mem-

bers reach the required hours, they must

continue to complete a minimum of 20

hours per year to maintain their desig-

nation. This commitment to continuing

education and community service not

only sets them apart in the funeral pro-

fession, but also shows the families they

serve that they have the desire and pas-

sion to surpass the hours required to re-

main licensed.

The Academy has also added 18 new

active members this June who are look-

ing to grow professionally. The new CF-

SPs who are

NFDMA

members will be

recognized at a reception held in their

honor immediately following the sem-

inar which will be sponsored by

North

Carolina Mutual.

Please join The Acad-

emy in congratulating these members for

reaching the highest voluntary designa-

tion awarded in funeral service. For more

information about the Academy of Pro-

fessional Funeral Service Practice or the

CFSP designation, visit

www.apfsp.org

or contact

Patty S. Hutcheson,

CFSP,

executive director, toll free at 866-431-

CFSP. (2377).