August 2017

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Page A42 AUGUST 2017 FUNERAL HOME & CEMETERY NEWS S ec t i on A
Funeral Directors Research,Inc.
AMRA INSTRUMENT, LLC
623 N. Tower (P.O. Box 359)
Centralia, WA 98531
“the shorter the supply line the better off you are”
WEB DIRECT GIFT & PRICING
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The National Museum of Funeral History
Houston, Texas
Museum
Corner
The National Museum of Funeral History, located in Houston, Texas,
houses the country’s largest collection of funeral service artifacts and
features renowned exhibits on one of man’s oldest cultural customs.
It belongs to YOU and everyone in the funeral industry. Visitors can
discover the mourning rituals of ancient civilizations, see up-close au-
thentic items used in the funerals of US Presidents and Popes and ex-
plore the rich heritage of the industry which cares for the dead.
The museum is located at 415 Barren Springs Drive, Houston,
TX 77090 and is open Monday-Friday from 10am-4pm, Saturday
from 10am-5pm and Sunday from 12pm-5pm. Admission is $10
for adults and children age 12 and older, $9 for seniors and vet-
erans; $7 for children 6-11 years old; and free for children age
5 and younger. For more information, visit “like”
the museum on Facebook or call 281-876-3063.
Funeral Home & Cemetery News
Contributors share insights and
exchange ideas. B
line
Thank you to all the players and sponsors who sup-
ported the event, and stay tuned for more information
on next year’s Charity Golf Classic. Online registra-
tion opens January 1, 2018.
The evening before the Charity Golf Classic, the Mu-
seum held a Sponsor Appreciation Night. Sponsors
and guests explored the Museum and a new spe-
cial exhibit, A Tribute to George Barris.
To view photos from the National Museum of
Funeral History’s 23rd Annual Charity Golf Clas-
sic and Sponsor Appreciation Night, and spot peo-
Charity Golf Classic and Sponsor Apprecia-
tion Night Photos Now Available to View On- 1966 Batmobile. Museum visitors have come by
to sign a Memorial Book in his honor.
Looking for a unique gift?
Visit the Museum’s online gift shop for a variety
of gifts, including our limited edition 25th Anni-
versary items and one-of-a-kind trinkets and trea-
sures. Go to
Be sure to follow the museum on Facebook www.
for the latest news
and happenings.
ple you know, go to
ity-golf-classic
Commemorating Adam West
Adam West, star of TV’s Batman, died in Los
Angeles June 9. He was 88. He is memorialized in
the Museum’s Thanks for the Memories exhibit A
Tribute to George Barris next to the replica of the
NEWS Educational CONTINUED
hosts a $1,000,000
Opportunity
Robin Heppell Brian Young John McQueen
VICTORIA,BC— Crema-
is
a marketing, position-
ing and technology con-
ference about how to
grow cremation call vol-
ume and profits for both
brick-and-mortar and
website-based businesses.
CremationConference.
com highlights what
is specifically working
around the country to
out-compete local or re-
gional competitors, drive
more leads and win more
profitable cremations – from “low cost,” “value” and
“life celebration” shopper-segments.
“Basically, the challenge facing the funeral industry is
a marketing challenge,” says Robin Heppell, funeral
director and president of Funeral Results Marketing
(FRM), which is hosting the conference. “Consumers
are segmenting and changing, so more skilled position-
ing, marketing and communication is needed to stay
relevant to them,” he says. Brian Young, FRM’s di-
rector of business development and conference speak-
er, cites two family-owned firms he has worked with as
proof of Heppell’s point. “Because of how they modern-
ized their marketing approach, they were selling over $1
million per year in cremation revenue just through their
websites, in modest sized markets,” he said.
Guest speaker, John McQueen , president of Ander-
son McQueen Funeral Home in St. Petersburg, FL has
also achieved what Heppell is referring to. As their cre-
mation rate soared from 21% in 1987 to over 72% in
The Don CeSar Hotel