March 2017

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Page A51 JANUARY 2017 FUNERAL HOME & CEMETERY NEWS S ec t i on A
WEDNESDAY, APRIL 5
2:00 PM
How Can Cemeteries Meet the Digital Expectations of
Millennials
Sean McAllister & Leona McAllister
Leading a Life of Legacy
Rabbi Daniel Cohen
3:00 PM
Breaking Bad II: Is Your Cemetery Being Used As a Meth Lab?
Chris Cooke
Engaging Families & Community Partners by Providing Comfort,
Information & Support
Dr. Jason Troyer
FRIDAY, APRIL 7
2:00 PM
Government & Legal Panel: Stumped by
Trump?
Garnering Publicity: The Media and You!
Lynn Sullivan
Planning for Perpetuity: Embedding
Sustainability
Cliff David Jr., Jennifer Anderson &
Gino Merendino
,iȏˆi˜Vi ƂvÌiÀ œÃÃ\ / i ,iyiV̈œ˜
Effect
Allison Gilbert
Crisis Communication Management:
What to Do When Your Brand or
Profession Becomes Headline News
Jodi Clock & Poul Lemasters
3:00 PM
The New Value Brand: Dominating
Marketshare, Creating Experiences
Justin Baxley & Erin Whitaker
Natural Burial, the New Generation of
Funeral Consumers
Kate Kalanick & Ed Bixby
Survey of 21st Century Cemetery
Technology
Nick Timpe
The Millennial Workforce: Recruiting
Implications & Career Management
Mark Jorgensen & Mike Jorgensen
3:30 PM
The Hospice Perspective: How Improved
Understanding Can Help Your Firm Better
Serve Families”
4:00 PM
Expand Your International Sales with a
Little Help from Uncle Sam
William Lawton
Legal and Property Interests in Burial
Places
Tanya Marsh
How to Create Pre-need Opportunities
for Your Funeral Home Through Your Pet
Loss Business
Jodi Clock
How to Protect and Grow Your Trust
Assets and Why You Should Turn Off
CNBC
Paul Gottlieb
SATURDAY, APRIL 8
9:00 AM
Pet Cremation Standards
Dr. Richard Hobart
Radioactive Decedents: What
is the Risk?
Glenn Sturchio & Daniel
ÀÕÌV wi`
Perpetual Solutions for
Perpetual Care Cemeteries
Bill Williams, Jr.
Shaping the Future One
Relationship at a Time
Mike Watkins
Litigation Avoidance
Techniques
Steven Gurnee & John Mason
10:00 AM
Getting to “Yes” with Your
Veterinarian & Loving Selling
Along the Way
Ed Albertson
iCremation - Selling
Cremation in the Mobile
World
Poul Lemasters
The Rise of the Micro-
Cemetery
Christopher Keller
Something Borrowed from the
Bridal World
Dale Amundsen
Just When You Think You
Have Arrived, Someone is
Moving the Destination
Doug Gober
11:00 AM
Setting a New Standard:
Cremation Arrangement
Process
Néctar Ramírez
Turning a Small Town
Cemetery into a Big Time
Asset: Part II
Erin Whitaker
Best of Breed 2017: How
to Thrive in a Fragmented
Funeral Market
Paul Seyler
The 10 Biggest HR Mistakes in
Funeral Homes & Cemeteries
Stephanie Ramsey
12:00 PM
Anatomy of a First Call
Poul Lemasters & Cole Imperi
Cemetery Master Plans &
Section Development Requre
a Team Effort
David Crispin & Thomas Daly
Our Why of Being: Where the
Healing Begins
John MCQueen
Prudent Management of
Endowment Care Funds
Pat Severo
BREAKOUT SESSIONS AT A GLANCE ICCFA TO
HONOR
JAN C.
SCRUGGS
ception on April 6, 2017
during the ICCFA An-
nual Convention & Ex-
position in Nashville,
TN. The Lasting Impact
Award is presented annu-
ally to an individual that
has made significant con-
tributions to this profes-
sion in education and
memorialization. The
convention will also fea-
ture four keynote speak-
ers as well as breakout ses-
sions that focus on issues
such as management, op-
erations, sales and more.
Full program details and
registration are available
at www.iccfaconvention.
com.
The ICCFA Education-
al Foundation is a 501(c)
(3) non-profit, tax-free
entity that the sole pur-
pose of which is to pro-
vide financial assistance
in order to fund stu-
dents to attend the IC-
CFA University and the
ICCFA Wide World of
Sales Conference. Thirty-
three scholarships were
awarded in 2016. For ad-
ditional information, vis-
it www.iccfa.education.
Founded in 1887, the
International Cemetery,
Cremation and Funer-
al Association is the only
international trade asso-
ciation representing all
segments of the cemetery,
cremation, funeral and
memorialization profes-
sion. Its membership is
composed of more than
9,100 rooftop locations
and 20,000 professionals
in the cemetery, funeral
home and crematory in-
dustries, as well as suppli-
er and related businesses
worldwide.
Before the 2017 ICCFA Annual Convention & Expo
Monday, April 3, to Wednesday, April 5, 2017
Westin Nashville • Nashville, Tennessee
ICCFA’s mission is to help its members continue to be viable and thrive in today’s marketplace as well
as tomorrow’s. It’s been found that Celebrant-led services lead to increased customer satisfaction, with
families finding them considerably more personal than other funerals they have attended.
Full Details at