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JANUARY 2017
FUNERAL HOME & CEMETERY NEWS
S ec t i on A
KEYNOTE SPEAKERS
KELLY MCDONALD
Crafting the Customer
Experience for People Not
Like You: How to Delight &
Engage the Customers Your
Competitors Don’t Understand
FRIDAY, APRIL 7
9:00 TO 10:00 AM
Learn how companies, brands and products struggling to differentiate
themselves in a sea of sameness can foster long-term loyalty and brand
preference with exceptional and customized customer service.
A “one-size fits all” approach to customer service is no longer viable.
Businesses competing on service need to understand and cater to
customers’ racial, ethnic, religious, generational, lifestyle and geographic
differences in order to meet or exceed customers’ service expectations.
This session will cover core customer groups, including women, the five
generations (Matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic
segments, such as Hispanics, Asians and African-Americans, as well as
those who are defined by key lifestyle and life-stage attributes. Includes
consumer insights that will help you deliver a better business experience for
every customer.
Kelly McDonald is a marketing and communications expert who speaks
on how to grow business with effective marketing techniques and how to
connect with others to form relationships that are constructive and effective
in business.
RORY VADEN
Take the Stairs
FRIDAY, APRIL 7
10:00 TO 11:00 AM
An award-winning entrepreneur and business leader, Rory Vaden co-founded
Southwestern Consulting™, a multi-million dollar global consulting practice
that helps clients in more than 14 countries drive educated decisions with
relevant data. He’s also the Founder of The Center for the Study of Self-
Discipline (CSSD).
Rory speaks and consults on how to say no to the things that don’t matter,
and yes to the things that do. He is a regular contributor for American
Express Open Forum, Huffington Post, and The Tennessean. His articles
and insights average more than 4 million views every month.
Rory relates profound truths coupled with humorous anecdotes that
empower professionals to conquer their fears and take immediate action in
all aspects of their lives. He is the perfect speaker for increasing employee
engagement, overcoming procrastination, raising productivity, growing
sales, maintaining better work life balance, managing change, having more
effective time management and motivating people to do the hard work
necessary to achieve success in life. Rory’s insights on improving self-
discipline, overcoming procrastination and enhancing productivity have
been shared on Oprah radio, Fox News, CNN, CNBC, CBS, in Businessweek,
Entrepreneur, Fast Company, USA Today, The Wall Street Journal and in
SUCCESS™ Magazine.
JOE CALLOWAY
How Extraordinary
Companies Transcend
Commodity and Defy
Comparison
THURSDAY, APRIL 6
9:30 TO 11:00 AM
Becoming a Category of One is based on Joe’s game changing best-seller
about what extraordinary companies and top performing individuals do
to create, sustain, and grow success. It’s not just what you do, it’s how
you think that makes all the difference. Developing and always growing a
Category of One mindset can be the most powerful thing you do in your
business.
You won’t be day-dreaming your way through this interactive presentation.
Ideas will be flying around the room and you’ll be taking part in a dynamic
session that engages and motivates people to take action on ideas that can
change everything.
Becoming a Category of One is about going beyond being one of the leaders
in your category. It’s about being so good, creating such value for the
customer that you create your own category – and you’re the only one in it.
Joe Calloway is a business performance expert and author. Joe will discuss
how to separate yourself and your company from your competition in a
way that truly sets you apart and how to compete and win in the real world
marketplace of today (and tomorrow), and not get stuck in past success.
SETH MATTISON
Relationship Revolution:
Building Better Connections
in the Digital Age
THURSDAY, APRIL 6
11:00 AM TO 12:00 PM
In today’s super-wired, highly digital society, humans still crave social
interaction and relationships. In business, creating strong relationships
is the key to achieving success, both individually and as an organization.
What’s the secret for cultivating successful relationships, particularly in
business? As more and more of lives play out virtually, connections can
sometimes feel less than fulfilling. From Facebook to LinkedIn, Twitter to
Foursquare, it’s important to remember just how powerful it can be to reach
beyond the fiber optics and make that physical connection. By balancing
the time and energy we spend in both the physical and virtual space we
can create deeper and more meaningful connections. In The Relationship
Revolution, Seth will explore 5 key insights that will equip you for building
better, stronger, more authentic relationships in the new world of work.
Seth Mattison is an internationally renowned expert on workforce trends
and generational dynamics. As Founder and Chief Movement Officer of
FutureSight Labs, Seth advises many of the world’s leading brand and
organizations on the key shifts happening around talent management,
change and innovation, leadership, and the future of work. His ideas
have been featured in such publications as the Wall Street Journal, The
Huffington Post, and The Globe. He was named one of the “Editors’ Picks
For Favorite Speakers for 2013,” by MeetingsNet and as been called one of
the most dynamic young speakers on the circuit today.
Your Real Source.
Anywhere.
Anytime.
SEE US
AT BOOTH
#1014
THE STAGE IS SET