Ten years ago, on a cold, rainy fall day in Western Pennsylvania this new memorial industry sales rep drove through Oakmont, New Kensington and Leechburg in search of funeral homes. My targets were easy to spot as they were usually the most attractive, well-manicured properties in any town. Waiting to be greeted inside, I could appreciate the hospitable décor details – charming antique chairs, striped wallpaper, curio cabinets with interesting displays and rich-looking draperies. Like every good host knows, a welcoming atmosphere invites people to feel comfortable and relaxed. And it takes some planning and effort to get it “just so.”
The funeral home model is changing. Traditional funeral homes and new hospitality centers both serve as gathering places for funerals and other events. The one constant for both types of facilities is a hospitable, welcoming design. And with a more sophisticated consumer, décor is more important than ever. The old advertising maxim that “The packaging sells the product” has never been more true. When you think about it (and we have to), what is it about a facility that makes us feel welcomed? Good interior design!
Interior design is an art. Effective art influences our state of being, our mindset and our emotions. Studies show that relaxed settings devoid of environmental stress encourage better concentration and better decision-making. That’s why libraries are so quiet!
For another professional point of view, I asked Interior Designer Barbara Mika, Mika Interiors, Chicago, IL, how she approaches interior design work for the memorial industry. Barbara has been responsible for hundreds of beautiful commercial designs including funeral home interiors. Her latest challenge is converting a municipal library of contemporary-design into a traditional-looking funeral home. In keeping with the architecture, the new owners requested a library theme. Good interior design will effectively marry the two concepts.
Barbara believes that “Essential elements for every funeral home décor are a warm, inviting feeling; coordinated upholstered furniture; attractive (patterned) carpeting and good lighting. Of course, commercial buildings also need practical finishes for easy maintenance and lasting appearance.” As one with decorating experience, I couldn’t agree more.
There are three ways to achieve good design. Some funeral home owners are blessed with a great sense of design and have the time to research viable options. A turn-of-the-century funeral home I recently visited in Newtown, Pennsylvania had just redecorated a welcoming room in colors of coral and light blue. The updated décor was stunningly beautiful. Features such as the chair rail, crown molding and pocket doors were painted in a clean, white contrast. This was an in-house project done by owners/employees.
Another option of refurbishing might require the services of an interior decorator. A professional decorator can save time and money by knowing the best sources to fit your budget. Interior decorators bill by the hour or receive a commission on sold products and services. A funeral home in Columbia City, Indiana expanded by adding an additional chapel/visitation space. The owners wanted to make sure that “old” and “new” blended well. This interior decorator understood their needs when she chose furniture, drapery, carpeting, paint selections and oversaw projects. The transition from the original entry to the new addition looks seamless due to great decorating.
When only some changes are needed, a product source could provide simple options. Two local funeral homes recently replaced some chairs and end tables. As a furniture resource, it was easy to help them choose the best table styles being mindful of sizes and appropriate finish. We took a little more time to select fabrics to blend with current furnishings.
In any case, decide what works best based on your time, budget and decorating I.Q. If you choose not to work with a professional, be mindful that it’s difficult to see something “old” with “new” eyes. It’s always a good plan to get a second opinion from someone who has great decorating sense.
Yes, the packaging (décor) sells the product. Hospitality is a huge part of your business. The way you present yourself and your business is a powerful first and lasting impression. Decorate well!