April 2021

Page A37 APRIL 2021 FUNERAL HOME & CEMETERY NEWS Se c t i on A Funeral Directors Research,Inc. AMRA INSTRUMENT, LLC 623 N. Tower (P.O. Box 359) Centralia, WA 98531 “the shorter the supply line the better off you are” WEB DIRECT GIFT & PRICING TM ® www.amrainstruments.com www.preproomdirect.com More than 30 Years of Death Care Experience Quality Products at Reasonable Prices Embalming & Dressing Table Only $995 *FREE SHIPPING* (Free Shipping Excludes the West Coast) 1,000 LB MAX Load Capacity Only $1045 *FREE SHIPPING* (Free Shipping Excludes the West Coast) Multi-Level Cot Only $809 *FREE SHIPPING* (Free Shipping Excludes the West Coast) Adjustable on both ends Headrest not Included Watch Our Videos at: www.FriendshipFuneralSupply.com Church Truck Only $350 *FREE SHIPPING* Call and Place Your Order Today! 864-509-9199 © Custom Air Trays YOUWOULDN’TUSEOUR LEAK-RESISTANT CREMATION TRAY AS ANUMBRELLA, BUT YOUCOULD. We test ours in the labsoyou don’t have to test it in the real world. 1-800-992-1925 | CustomAirTrays.com WHEELING,IL— Take just one hour out of your work- day to connect with colleagues on topics that matter to you. Join the Cremation Association of North America (CANA) for The Art and Science of Cremation: Crucial Conversations Virtual Series. CANA hoped to bring people together again in Las Ve- gas for the Annual Symposium, but the resurgence in COVID-19 at the start of the year and the subsequent strain on the profession prevented that kind of gathering. Instead, CANA has prioritized the kinds of connections that people value in those in-person events by conceiving an entirely new kind of experience. “Rather than putting a webinar on in the background while you whittle down your inbox, these virtual conversa- tions are designed to bring you together with other practi- tioners to talk about a topic that matters to your business,” said Barbara Kemmis, CANA’s executive director. Kem- mis worked with the association’s board to develop this engaging new concept. During the crucial conversations series, subject experts will speak—but only to get the ball rolling before the professionals join in. “Like a roundtable discussion, this is the space to share challenges and solu- tions with colleagues for new ideas,” Kemmis said. Over the course of four weeks, the Crucial Conversa- tions Series will cover a range of topics: • Beyond Direct Cremation: Memorialization kicked off the event on March 24th. Funeral directors, arrangers, and counselors moved beyond direct cremation and honored the unique needs of every family. Facilitated by Justin Crowe of Parting Stone; Jason Engler of UPD Urns; and Terry School of The Davis Whitehall Co. • Planning, Training, and Efficiency in Crematory Operations was held March 31st. Crematory operators and managers were able to review best practices and how to maximize efficiencies in crematory operations. Facilitated by Larry Stuart, Jr. of Cremation Strategies & Consulting. • Tools to Generate New Business continues the series on Wednesday, April 7, 1 pm CT. Owners and managers of funeral homes, crematories, and combos can come togeth- er to investigate new trends in deathcare and the opportu- nities that can set your business apart. Marketing, technol- ogy, death doulas…oh my! Facilitated by Stephen Carter, of OpusXenta; Nick Grant of eFuneral; Ashley Johnson (practitioner); and Lori Salberg of Johnson Consulting. • Pandemic Lessons on Preneed and Aftercare concludes the series on Wednesday, April 14, 1 pm CT. Preneed sales agents, counselors, and funeral directors can examine the shifting landscape around funeral planning, aftercare, and preneed sales and find strategies to take advantage of cur- rent trends. Facilitated by Jon Lefrandt of The Domani Group; Alex McCracken of Funeral Innovations; Mitch Smith of eFuneral; and others to be announced. “CANA events mean you can converse with people who are just as passionate about their work as you are about yours,” News Association ContinueD said RyanWiseman of P orter Funeral Home and Crema- tory, CANA board member and member of the Symposium Planning Advisory Group. If you’ve never been to a CANA event, this is a whole new way to meet. This space is designed to be progressive, practical, professional—and comfortable! Founded in 1913, the Cremation Association of North America is an international organization of over 3,300 members, composed of funeral homes, cemeteries, cre- matories, industry suppliers, and consultants. CANA members believe that cremation is preparation for me- morialization. CANA is seeking CE approval from the Academy (APFSP). See details about the event and regis- ter: www.goCANA.org/crucialconversations A New Kind of Event from CANA! Send Us Your News! PO Box 5159, Youngstown, OH 44514 Fax 1-800-321-9040 Email info@nomispublications.com FUNERAL HOME & CEMETERY NEWS Scan QR for our website 1-888-792-9315 • mymortuarycooler.com Mortuary Coolers starting at $4,299 Beat the price increase increase coming March 2021 Beat the price increase coming June 2021