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OCTOBER 2014
FUNERAL HOME & CEMETERY NEWS
S ec t i on A
P OW E R E D B Y
f o r f u r t h e r d e t a i l s c o n t a c t u s :
nomis@appitized.com
330-460-4509
iBeacon Compatibility
- This is a new
development in the funeral industry
and will change how funeral attendees
interact with the app*.
My Details
- Input your personal details
and send a condolence message using
an original or preselected message.
Funeral Wish List
- Wish Lists provide you
with essential information about how each
customer wants their funeral to be handled.
Products
- This feature allows your funeral
home to display and promote additional
products such as flowers, candles, photo
frames or any memorial keepsakes.
*For information regarding our new features please visi
icle/new-funeral-app-features
P r i c i n g s t a r t s a t $ 3 5 8 p e r m o n t h o r $ 3 5 7 7 p e r y e a R :
I n c l u d e s a 1 0 % d i s c o u n t f o
a t i o n s r e a d e r s
T h e l a t e s t f e a t u r e s a v a i l a b l e f o r o u r n e w g e n e r a t i o n o f a p p s i n c l u d e :
Nomis Publications, powered by Appitized are proud to bring you the next stage in funeral app technology.
This app has been developed to better meet the needs of our clients, their families and friends in this modern
digital age.
a p p i n n o v a t i o n
T h e n e x t s t e p i n f u n e r a l
Creedy & Company Announces Workshop to Explore
Sustainable Strategies
NEWS
Educational
CONTINUED
RALEIGH,NC—
Alan
Creedy,
chief strategist at
Creedy & Company,
an-
nounced the latest in his
Blue Ocean Tour series of
highly participatory work-
shops for Death Care prac-
titioners. As with the pre-
vious Creedy & Company
seminars, this event will
not be held at a resort loca-
tion, but rather will utilize
a learning laboratory, in
the form of a funeral home
that has successfully tran-
sitioned to an additional
new revenue stream.
“The 21st Century Sum-
mit will begin with a
journey through the ir-
relevant and outdated as-
sumptions,” commented
Creedy. “Later exploration
of more relevant assump-
tions about our current
and future reality will em-
power a funeral practitio-
ner to craft a vision of what
customers really want and
how to offer it profitably.”
This two day workshop
is intended for those seek-
ing a new and better ap-
proach to running a funer-
al home in this complex
world. This traveling tour
will take participants to the
Camino Del Sol Funer-
al Home and Cremation
Garden
in Sun City, AZ
and the classroom environ-
ment of the
Thunderbird
School of Global Manage-
ment
in Glendale, AZ from
October 28-30, 2014. In
addition to Creedy, three
additional faculty moder-
ators:
Bruce Buchanan,
Todd Borgardt
and
Steve
Shaffer,
will share their ex-
pertise and key elements of
their business strategy as
well as lead workshops that
will turn insights into per-
sonally applicable action
steps for each attendee.
“I believe there are three
primary strategies that
will take a firm to a more
successful and secure fu-
ture: repurposing, growth
through acquisition or safe
harbor. Until we fully un-
derstand the new reality,
we cannot hope to imag-
ine how to repurpose our
company and our assets,
let alone develop a win-
ning strategy,” Creedy ob-
served. “Our goal at the
summit is to empower at-
tendees to participate in
the workshops and iden-
tify a strategy or strategies
that best suit them.”
Buchanan’s presentation,
Slaying Dragons – A Path
from Mediocrity to Excel-
lence,
will discuss firsthand
how he repurposed the
staff at a company that had
become a moribund insti-
tution. Buchanan will also
discuss how he morphed
his company from stagna-
tion to vitality to leverage
the opportunity of serving
a new and ever changing
customer.
The workshop by Bor-
gardt,
Be First in the Mind
or Be Out,
presents the cut-
ting edge communication
strategy he developed that
is fresh and innovative. It is
the first marketing strategy
that successfully unites tra-
ditional media with digital
media strategies to present
a consistent and uniform
message.
Shaffer’s seminar,
We
Only Have Two Choices –
Grow or Get Out,
will share
buying and selling strat-
egies from the viewpoint
of a regional consolidator.
The session that follows
this presentation includes
an exercise in wh
tendees determine
for their firm.
Lodging and travel
modations will be a
directly by each at
Workshop fees incl
meals as well as bus tr
tation to and fromT
bird Executive Inn
Sky Harbor Airport
as all offsite events a
ed with the Summit
details about the
and information o
tration is available at: