Page A15 - February2013

Page A15 FEBRUARY 2013 FUNERAL HOME & CEMETERY NEWS S ec t i on A
ICCFA ANNUAL CONVENTION & EXPO
April 10-13, 2013
4AMPA #ONVENTION #ENTER s 4AMPA &,
REGISTER NOW AT WWW.ICCFACONVENTION.COM
THE FUTURE IS TODAY IN TAMPA BAY
Including sessions on topics that can help you grow your
business:
Conducting High-Profile Funerals Most of the services you
conduct are well-rehearsed and follow a similar schedule.
But what should you do when throngs of people turn out
TO HONOR A LOCAL CELEBRITY OR IF PROTESTERS SHOW UP &OREST
,AWN -EMORIAL 0ARKS -ORTUARIES PRESIDENT AND #%/ Darin
Drabing will provide a list of things you need to consider and
plan for, including your property rights, media management,
internal security, barricades, privacy policies, traffic flow and much more.
The 60 Minutes Syndrome: How to Make News Exposés Work
to Help Your Business In the past few years, several media
stories have exacerbated a less-than-great public opinion of
our profession. How can you avoid fallout and being tarred
with the same brush when another company gets in trouble?
)##&! EXECUTIVE DIRECTOR AND GENERAL COUNSEL Robert Fells
MODERATES A PANEL DISCUSSION OF WAYS TO MAKE MEDIA CALLS
WORK IN YOUR FAVOR
How to Market To Affluent Families John Callaghan will
discuss specific research on the growth of the affluent
SECTOR OF THE ECONOMY AND HOW THESE CONSUMERS MAKE THEIR
PURCHASE DECISIONS ,EARN HOW TO IMPLEMENT A MARKETING
program aimed at the high-income consumers and how to
deliver a style of service that they will cherish. Also learn a
new approach to the obituary that dramatically increases the value of your
services.
SESSION FOR STUDENTS AND NEWCOMERS TO THE INDUSTRY:
Introduction to the Industry A panel of funeral home, cemetery and
CREMATION PROFESSIONALS WILL LAY OUT A BROAD VIEW OF OUR LINE OF WORK FOR
mortuary school students and newcomers to the industry. Discussion will
INCLUDE WHAT TO EXPECT IN THE lRST YEARS OUT OF COLLEGE TYPICAL WORK LIFE
BALANCE CAREER PATH OPTIONS WHAT PROSPECTIVE EMPLOYERS ARE LOOKING FOR
the latest growth sectors, lessons learned and much more.
Cremation Products That Grow Revenue Trends show that
cremation consumers want a special place to inurn. Carrier
Mausoleums Construction’s Jeff Johnson will share the
LATEST PROVEN BUILDING PRODUCT AND MARKETING STRATEGIES FOR
CEMETERIES TO GET AHEAD OF THE DEMAND CURVE THINK OUTSIDE
the box and grow revenue.
Slow Down, Reconstruction Ahead %CKELS #OMPANY S
Jeffrey Chancellor will share video examples and facilitate
a discussion to examine the topic of embalming excellence
FROM THE PERSPECTIVE OF RE CONSTRUCTING WORKmOWS HUMAN
remains, consumer expectations and the embalming room
to be the best they can be.
Social Media Can Be Worthless You’re constantly hearing
THAT EVERYONE IS ON SOCIAL MEDIA ,ET S CUT THROUGH THE
HYPE AND LOOK AT THE SOCIAL MEDIA LANDSCAPE IN THE FUNERAL
profession. Are your customers really using social media and
DO THEY WANT TO TALK ABOUT DEATH $)32504 -EDIA 'ROUP S
Ryan Thogmartin WILL EXAMINE THIS QUESTION WALK YOU THROUGH CREATING
the right foundation and strategy, and help you set social media goals,
which is essential to success.
Decoding the Generations You deal with five different
generations of survivors: Traditionalists, Baby Boomers,
'ENERATION 8 -ILLENNIALS AND 'ENERATION : Lacy Robinson
FROM !URORA #ASKETS WILL ADDRESS EACH GENERATION S CORE
values, their consumer motivations and suggested ways to
meet the emotional needs during the arrangement conference
to turn it into a very positive, life honoring experience.
The Case of the Botched Pet Cremation The wrong pet has
been cremated and everyone is a suspect: the veterinarian,
the pet’s family, the pet loss service provider, the cemetery
AND THE CREMATORY *OIN US FOR A MOCK TRIAL MODERATED BY Poul
Lemasters, Esq., similar to last year’s very popular cremation
MOCK TRIAL IN WHICH PEOPLE FROM OUTSIDE THE PROFESSION WILL SIT
as jurors to hear the case. You’ll hear the evidence on both sides, and then
YOU LL lND OUT WHAT OUR PANELISTS THINK INCLUDING THE TRIAL PARTICIPANTS
and the jurors. Will the jury convict one or more of the companies involved?
How much will they award the family for damages?
Marketing ‘Natural Burials’ -ARKETING IS NO
EASY FEAT )T TAKES TIME THOUGHT PERSONNEL
AND A BUDGET "UT MARKETING NATURAL BURIAL IS
double duty because a large component of it has
to be dedicated to educating the consumer. In
this session, you will hear examples from Sarah
Mayer and Jeff Hodes of cemeterians and funeral directors who are
MARKETING WITH SUCCESS 7ALK AWAY WITH TIPS EXAMPLES AND A STRATEGY
TEMPLATE TO GET YOUR OWN NATURAL BURIAL MARKETING OFF THE GROUND
On How Being Small Can be Absolutely Huge 2OUGHLY
of funeral service providers today are small businesses
and smallness can be a decided advantage. Tom Crean
HAS PROVEN THAT WORKING WITH COMMUNITY GROUPS TO IMPROVE
end-of-life issues, properly managed, is a public-relations
WINDFALL ,EARN THREE VITAL STRENGTHS TO HUGELY GROW THE REACH
of your business.
Marketing, Funeral Service and the Chicken Taco Having
trouble getting staff members to understand and act upon
the directives or initiatives of the manager in charge? You’re
NOT ALONE 4OO OFTEN THE lRM HAS A GOOD MARKETING IDEA
BUT IT STOPS COLD AT IMPLEMENTATION 3OON THE NEW INITIATIVE
is abandoned due to staff resistance and everybody returns
to their old habits, good or bad. Phil Sprick will describe techniques that
you can apply immediately to become a better manager and to foster a
greater “buy-in” from employees.
Death and Mourning Practices From a Jewish Perspective
Marc Benjamin will provide a high-level view of how Jews
deal with death as compared to non-Jewish faiths. He’ll also
explain the historical and cultural significance of Jewish
customs. ...and many, many more!
BRIDGET BRENNAN
/RIGINAL RESEARCH ON THE BUYING DECISIONS OF BOOMER
WOMEN WHEN MAKING END OF LIFE ARRANGEMENTS
KEYNOTE PRESENTATIONS
Become “top-of-mind” in your community and learn to
present the value of life vs. the cost of death with
JEFFREY GITOMER
JASON KOTECKI
,IVE LIFE WITH LESS STRESS AND MORE FUN WITH ADVICE
from stress management expert and “Adultitis” curer
KIM MEDICI SHELQUIST AND
ERNIE HEFFNER, CFuE
,EARN WHY AND HOW TO PARTNER WITH HOSPICE TO
better serve families and grow business
FEATURING:
> 450+ exhibit booths
BREAKOUT SESSIONS ON TODAY S MOST RELEVANT TOPICS
%ARN UP TO HOURS OF CONTINUING EDUCATION CREDIT
4HE BEST NETWORKING LUNCHEONS AND RECEPTIONS IN THE PROFESSION
&REE FOOD DRINK IN THE %XPO (ALL
TH !NNUAL 0ET ,OSS 0ROFESSIONALS !LLIANCE #ONFERENCE
)##&! #REMATION !RRANGER #ERTIlCATION 0ROGRAM
*EWISH &UNERAL $IRECTORS OF !MERICA )-3! AND 'REEN "URIAL #OUNCIL ANNUAL MEETINGS SESSIONS
3TATE !SSN ,EADERSHIP ,UNCHEON .EXT 'ENERATION &IRE )CE 0ARTY AND much, much more!
—500... Expo expanded!