February 2024

Page A2 february 2024 Published monthly by: Nomis Publications, Inc. PO Box 5159, Youngstown, OH 44514 1-800-321-7479 • fax 1-800-321-9040 www.NomisPublications.com info@NomisPublications.com Subscription: United States $30.00 - Canada/Mexico $60.00 - Outside North America $75.00 Circulation 21,000 per issue. Deadline for Press Releases: 5th of the Previous month. Advertising: Display Ad rates sent upon request. Classified and Shipping Directory rates published in each issue. All advertising must be received by the 5th of the previous month. Due to the vast amount of sources, the publisher is not responsible for the content of any news articles or advertisements. Nor is the publisher responsible for any loss of revenue by failure to insert an advertisement. The contents of any advertisement submitted for publication are only the publisher’s responsibility if the error is made by the publisher’s typesetting department, and then only to the extent of the typesetting charges. 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Obituaries... etc. Columns Appropriate to Greatness by Alice Adams and Duane Hills..........................A22 Critical Thinking by Jon O’Hara.....................................................................A10 Embalming 101 by Wally Hooker......................................................................A8 HearseHub by Mike Jamar................................................................................B6 Klicker’s Krossword Korner.............................................................................B4 Last Writes by Jim Kurtz.................................................................................A16 Memoires des choix des Jacque by Kate Frediani-Gorman..........................B10 Musings with Marika by Marika McMeans......................................................A14 Not Just A Widow by Patty Desiderio.............................................................A20 Observations by Steven Palmer.....................................................................A12 Powerhouse Marketing With Welton by Welton Hong.....................................A6 Random Musings by Nancy Weil......................................................................A4 Monthly Features Association News.......................................................................................... A21 Death Notices. ............................................................................................... A26 Suppliers News................................................................................................ B1 Calendar of Events........................................................................................ B2 Educational News.......................................................................................... B10 Shipping Directory........................................................................................ B14 Classified Ads. .............................................................................................. B17 Continued from Front Page a funeral director under supervision. All of his combined hours working in the industry provided the qualifications necessary to return home to Colorado and work as a funeral director. Even while in the military, he maintained aspirations to return to Colorado, and ultimately to open his own mortuary. Tobias kept his eyes on the market until he found a Church for sale in the area he was hoping to take root. “The chapel and facilities were exactly what I was looking for,” he says. He didn’t expect to open a brand new funeral home initially, but “Nothing was going to happen if I don’t set out and do it,” he explained. The sale of the building went through on February 28th of last year. The name Rowanoak comes from English folklore where rowan trees are seen as symbols of peace and protection, and from American tradition where oaks symbolize strength, stability, and honesty. The name was initially agreed upon by Tobias and his fellow soldier, Aaron Mitchell, who both intended to open the business as partners after their time in service was complete. Aaron sadly passed in 2019. “His memory and legacy live on through the establishment of this business and the name that he helped to form for it,” says Tobias. A lot of changes needed to be made to the former church to turn it into a mortuary, but the chapel remains unchanged. “It’s the whole reason I bought the building,” says Tobias. They had to do a lot of painting. “Orange was a passion color for the previous owner,” he says, adding that the Sunday school rooms needed to be changed from baby blue, yellow, and kids’ wallpaper. They were ready to open on May 15th when a sink in the basement backed up with sewage during a rainstorm. Dealing with the insurance claim, along with hail damage to their vehicle pushed opening back several months to July 15th. The basement space will eventually become a full-service reception area, and they plan to work with local restaurants to arrange for catering selections to be made at the time of arrangement. “My aspirations of owning my own mortuary come from my desire to help people,” Tobias says, adding, “I respect that it’s a business and I need to keep the lights on, but it’s important to me that I not have someone above me who can veto compassion.” If people can’t afford his services, he can make a judgment call on a case by case basis. He wants to be able to help those who are genuinely struggling, saying “People don’t deserve less because of their circumstances, and they shouldn’t be turned away when they need help most.” After an article appeared featuring the Rowanoak Mortuary, Tobias saw a significant outpouring from others who started out like he did. “I felt like I was the only person taking on this situation,” he says, but the encouragement he received proved otherwise. Tobias says, “I didn’t feel like success in this was in the cards, but after hearing from other people who started businesses before me, I realized it’s not a pipe dream. It’s been done, and it’s something I can do if I commit myself to it.” Tobias claims the most invaluable advice he’s been given was “Don’t worry about the money, just make sure that your families are taken care of and they will take care of you.” Of their “meager” thirteen cases as of January, four have been walk-ins, and the other nine were from word-of-mouth. Learn more at www.RowanoakMortuary.com. Rowanoak Mortuary Victoriaville Makes $50,000 Commitment to Funeral Service Foundation Alain Dumont, president of Victoriaville & Co (center) presents $50,000 ceremonial check at the Funeral Service Foundation Donor Reception with Chantelle Bilodeau-Seton of Eternity’s Touch (left) and foundation trustee Thomas Pontone of Matthews Aurora (right). BROOKFIELD,WI— Victoriaville & Co has pledged $50,000 in support of the Funeral Service Foundation to invest in people and programs that strengthen funeral service in Canada and the United States over the next five years. A fourth-generation family business employing hundreds of people in Canada, Australia, the United States, and the United Kingdom. Victoriaville & Co. has become the third-largest manufacturer of wooden caskets in North America. The visionary pledge is well-timed as the foundation continues to grow its connections north of the United States. border. In addition to the foundation’s first Canadian chair, Allan Cole, presiding from 2021-22, the foundation has seen an increase in the percentage of applicants and winners in its professional development and academic scholarship programs. Additionally, the foundation continues to support programs in Canada like Humber College, which is conducting a resiliency training study in their funeral director program, provide outreach and resources in Canada, and send foundation representatives to the American Academy of Hospice and Palliative Medicine Conference in Montreal in March and the Funeral Service Association of Canada annual conference in June 2023. “Social responsibility is central to our values,” said Alain Dumont, president of Victoriaville & Co. “Contributing to the Funeral Service Foundation’s work in Canada and the United States is an investment in the wellbeing of our profession where we live and work. We are honored to add the foundation to the list of organizations that we support.” Foundation executive director Jedd Lapid shared his appreciation in return, “The foundation looks forward to continuing the partnerships and outreach in Canada that our friends at Victoriaville & Co, emeritus trustee Allan Cole, and trustee Todd Lumbard of Anthem have helped make possible. Building this extended network to strengthen funeral service is truly a gift, and we are grateful to Alain, Charles-Olivier, and the entire team at Victoriaville & Co.” Since 1945, the Funeral Service Foundation has served as the philanthropic voice of the funeral profession and has been identified as the charitable arm of the National Funeral Directors Association since 1997. Donors and volunteer leaders’ profession-wide support the foundation’s mission to lift grieving communities by investing in people and programs that strengthen funeral service. For more information, visit FuneralServiceFoundation.org.

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