February 2024

February 2024 Family Owned & Operated Since 1974 • www.NomisPublications.com • 1-800-321-7479 Previously Published as the YB News ... Still the Place for Your News! News FUNERAL HOME & CEMETERY NOMIS PUBLICATIONS, INC. CELEBRATING OUR FIFTIETH ANNIVERSARY PO Box 5159 Youngstown, Ohio 44514 Ward’s Funeral Supplies 912-309-9295 you can count on dOUG Ward for your funeral supply needs. www.wardstransportservice.com Ferno Junkin MOBI Rowanoak Mortuary Open to Serve Fort Morgan Williams Dingmann Family Funeral Homes Celebrates 150 Years Tobias and Abigale Uhrig FORT MORGAN, CO— Tobias Uhrig, owner of Rowanoak Mortuary, is a funeral director focused on helping others above all else. However, he hadn’t really thought about funeral service as a career. He initially considered being an engineer, but he was bad at math. While taking an anatomy class he considered being a doctor, but didn’t think he could stomach twelve years of schooling. Then he drove by the local mortuary. He called and asked if he could job shadow for a week over the summer. After the week was up, they offered him a paid position as funeral service assistant and crematory operator. He helped on the service of two friends that he went to high school with. “I can’t stop,” he says he thought at the time, “I have the ability to help, and I know that if I provide the service they will be taken care of the right way.” As he helped with his first service for a veteran he found that there were things about it that bugged him, but he couldn’t fix it in the position he was in. “If I can do anything to help them, it would be from inside the military,” he thought. He enlisted in the U.S Army as a Mortuary Affairs Specialist. He was stationed in 339th Quartermaster Company in South Korea and later at the Armed Forces Medical Examiner System at Dover Air Force Base in Delaware. While in Delaware, he moonlit at Bennie Smith Funeral Home as SAINT CLOUD,MN— Williams Dingmann Family Funeral Homes, which opened in 1873, recently celebrated 150 years serving the St. Cloud metro region and all of central Minnesota. Originally the Tschumperlin Funeral Home, it opened in a house along the Mississippi River and used a horse-drawn funeral coach. The Tschumperlin family immigrated from Switzerland and came to St. Cloud in 1873, just 17 years after the town was founded. In addition to funeral service, the Tschumperlins were in the furniture business, including building caskets. Barney Williams bought the business in 1948 and changed the name. It operated at the same location unWilliams Saukrapids Funeral Home til the early 1970s when it was moved to its current location on Veterans Drive to make way for the building of the Civic Center, now known as the River’s Edge Convention Center. The Dingmann part of the company goes back 116 years and was started by current coowner Doug Dingmann’s great-grandfather John in Clear Lake in 1907. Continued on page A18 Continued on page A2 See Page A8 Edgewood Crematory Grand Opening See Page B11 Pierce Colleges Names Finocchiaro CEO & President Musings with Marika See Page A14 Happy February! Classified Ads Shipping Directory Index of Advertisers

Page A2 february 2024 Published monthly by: Nomis Publications, Inc. PO Box 5159, Youngstown, OH 44514 1-800-321-7479 • fax 1-800-321-9040 www.NomisPublications.com info@NomisPublications.com Subscription: United States $30.00 - Canada/Mexico $60.00 - Outside North America $75.00 Circulation 21,000 per issue. Deadline for Press Releases: 5th of the Previous month. Advertising: Display Ad rates sent upon request. Classified and Shipping Directory rates published in each issue. All advertising must be received by the 5th of the previous month. Due to the vast amount of sources, the publisher is not responsible for the content of any news articles or advertisements. Nor is the publisher responsible for any loss of revenue by failure to insert an advertisement. The contents of any advertisement submitted for publication are only the publisher’s responsibility if the error is made by the publisher’s typesetting department, and then only to the extent of the typesetting charges. Advertisers are responsible for adhering to individual state regulations regarding advertising. The contents of any news article submitted for publication is subject to editing and is published at the sole discretion of the publisher. The publisher reserves the right to refuse any news article or advertisement. The contents of this publication may not be reproduced, in whole or part, without the exclusive consent of Nomis Publications, Inc. Editor: Margaret (Peggy) Rouzzo © 2024 by Nomis Publications, Inc. ISSN 1944-1126 Funeral Home & Cemetery News online at www.NomisPublications.com Online Directories US & International Funeral Homes • Supply Companies Cemeteries • Pet Memorialization Companies Trade Associations • Plus Much More... www.NomisPublications.com NOTICE The FUNERAL HOME AND CEMETERY NEWS is sent in two parts. Section A, which includes pages A1-A28 and Section B, which contains the Classified Advertising and consists of pages B1-B24. If you do not receive both sections please call 1-800-321-7479 or email info@nomispublications.com. Like @Nomis.Publications FUNERAL HOME & CEMETERY News 800-321-7479 ~ www. NomisPublications. com SEND US YOUR NEWS We welcome news of the industry Send us information on your firm today! FUNERAL HOME & CEMETERY NEWS Need Help Putting Your Press Release Together? Call Peggy at 800-321-7479 ext. 220 email Peggy@NomisPublications.com fax 1-800-321-9040 mail PO Box 5159, Youngstown, OH 44514 Send us any press release related to your firm which would be of interest to your fellow industry professionals. All press releases are published free of charge and at the discretion of the publisher. Be sure to include any photographs. Staff additions... Staff promotions... Anniversaries... Apprenticeships... Remodeling... Moving... New Ideas... Community Service Projects... Graduates... Obituaries... etc. Columns Appropriate to Greatness by Alice Adams and Duane Hills..........................A22 Critical Thinking by Jon O’Hara.....................................................................A10 Embalming 101 by Wally Hooker......................................................................A8 HearseHub by Mike Jamar................................................................................B6 Klicker’s Krossword Korner.............................................................................B4 Last Writes by Jim Kurtz.................................................................................A16 Memoires des choix des Jacque by Kate Frediani-Gorman..........................B10 Musings with Marika by Marika McMeans......................................................A14 Not Just A Widow by Patty Desiderio.............................................................A20 Observations by Steven Palmer.....................................................................A12 Powerhouse Marketing With Welton by Welton Hong.....................................A6 Random Musings by Nancy Weil......................................................................A4 Monthly Features Association News.......................................................................................... A21 Death Notices. ............................................................................................... A26 Suppliers News................................................................................................ B1 Calendar of Events........................................................................................ B2 Educational News.......................................................................................... B10 Shipping Directory........................................................................................ B14 Classified Ads. .............................................................................................. B17 Continued from Front Page a funeral director under supervision. All of his combined hours working in the industry provided the qualifications necessary to return home to Colorado and work as a funeral director. Even while in the military, he maintained aspirations to return to Colorado, and ultimately to open his own mortuary. Tobias kept his eyes on the market until he found a Church for sale in the area he was hoping to take root. “The chapel and facilities were exactly what I was looking for,” he says. He didn’t expect to open a brand new funeral home initially, but “Nothing was going to happen if I don’t set out and do it,” he explained. The sale of the building went through on February 28th of last year. The name Rowanoak comes from English folklore where rowan trees are seen as symbols of peace and protection, and from American tradition where oaks symbolize strength, stability, and honesty. The name was initially agreed upon by Tobias and his fellow soldier, Aaron Mitchell, who both intended to open the business as partners after their time in service was complete. Aaron sadly passed in 2019. “His memory and legacy live on through the establishment of this business and the name that he helped to form for it,” says Tobias. A lot of changes needed to be made to the former church to turn it into a mortuary, but the chapel remains unchanged. “It’s the whole reason I bought the building,” says Tobias. They had to do a lot of painting. “Orange was a passion color for the previous owner,” he says, adding that the Sunday school rooms needed to be changed from baby blue, yellow, and kids’ wallpaper. They were ready to open on May 15th when a sink in the basement backed up with sewage during a rainstorm. Dealing with the insurance claim, along with hail damage to their vehicle pushed opening back several months to July 15th. The basement space will eventually become a full-service reception area, and they plan to work with local restaurants to arrange for catering selections to be made at the time of arrangement. “My aspirations of owning my own mortuary come from my desire to help people,” Tobias says, adding, “I respect that it’s a business and I need to keep the lights on, but it’s important to me that I not have someone above me who can veto compassion.” If people can’t afford his services, he can make a judgment call on a case by case basis. He wants to be able to help those who are genuinely struggling, saying “People don’t deserve less because of their circumstances, and they shouldn’t be turned away when they need help most.” After an article appeared featuring the Rowanoak Mortuary, Tobias saw a significant outpouring from others who started out like he did. “I felt like I was the only person taking on this situation,” he says, but the encouragement he received proved otherwise. Tobias says, “I didn’t feel like success in this was in the cards, but after hearing from other people who started businesses before me, I realized it’s not a pipe dream. It’s been done, and it’s something I can do if I commit myself to it.” Tobias claims the most invaluable advice he’s been given was “Don’t worry about the money, just make sure that your families are taken care of and they will take care of you.” Of their “meager” thirteen cases as of January, four have been walk-ins, and the other nine were from word-of-mouth. Learn more at www.RowanoakMortuary.com. Rowanoak Mortuary Victoriaville Makes $50,000 Commitment to Funeral Service Foundation Alain Dumont, president of Victoriaville & Co (center) presents $50,000 ceremonial check at the Funeral Service Foundation Donor Reception with Chantelle Bilodeau-Seton of Eternity’s Touch (left) and foundation trustee Thomas Pontone of Matthews Aurora (right). BROOKFIELD,WI— Victoriaville & Co has pledged $50,000 in support of the Funeral Service Foundation to invest in people and programs that strengthen funeral service in Canada and the United States over the next five years. A fourth-generation family business employing hundreds of people in Canada, Australia, the United States, and the United Kingdom. Victoriaville & Co. has become the third-largest manufacturer of wooden caskets in North America. The visionary pledge is well-timed as the foundation continues to grow its connections north of the United States. border. In addition to the foundation’s first Canadian chair, Allan Cole, presiding from 2021-22, the foundation has seen an increase in the percentage of applicants and winners in its professional development and academic scholarship programs. Additionally, the foundation continues to support programs in Canada like Humber College, which is conducting a resiliency training study in their funeral director program, provide outreach and resources in Canada, and send foundation representatives to the American Academy of Hospice and Palliative Medicine Conference in Montreal in March and the Funeral Service Association of Canada annual conference in June 2023. “Social responsibility is central to our values,” said Alain Dumont, president of Victoriaville & Co. “Contributing to the Funeral Service Foundation’s work in Canada and the United States is an investment in the wellbeing of our profession where we live and work. We are honored to add the foundation to the list of organizations that we support.” Foundation executive director Jedd Lapid shared his appreciation in return, “The foundation looks forward to continuing the partnerships and outreach in Canada that our friends at Victoriaville & Co, emeritus trustee Allan Cole, and trustee Todd Lumbard of Anthem have helped make possible. Building this extended network to strengthen funeral service is truly a gift, and we are grateful to Alain, Charles-Olivier, and the entire team at Victoriaville & Co.” Since 1945, the Funeral Service Foundation has served as the philanthropic voice of the funeral profession and has been identified as the charitable arm of the National Funeral Directors Association since 1997. Donors and volunteer leaders’ profession-wide support the foundation’s mission to lift grieving communities by investing in people and programs that strengthen funeral service. For more information, visit FuneralServiceFoundation.org.

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Page A4 february 2024 Use a remote and one hand to load and unload reducing lifting injuries. Quick return on investment Increasing profits Protecting vehicles & employees! By Nancy Weil President Harry Truman said, “I always remember an epitaph which is in the cemetery at Tombstone, Arizona. It says: ‘‘Here lies Jack Williams. He done his damnedest.’ I think that is the greatest epitaph a man can have.” Are you doing your damnedest? As this new year unfolds, what steps are you taking to ensure that your professional skills are advancing and your business growing? Don’t whine about the “rise in cremation rates” this and “lack of time” that. Excuses serve only to make you feel better about not hitting your goals. Each day there is fresh opportunity to make things happen, to move things forward. Creating a plan is step one. Not just any plan, but one with clearly defined goals and target dates. This is not a random list, but one that gets you excited when you read it. There must be a positive emotion behind your goals. It is also important that these goals reflect your desires, not just those that are imposed upon you by others. They may originate from your employer or your favorite social media influencer, but ultimately in order to be successful you must “buy in” to the vision. How hard will you work to achieve someone else’s dream? Would you stay awake late into the night to make this happen? Probably not. Determine what it is that you truly want out of your day, your job, your life. Nothing happens without a plan. Find an accountability partner. Having someone to report your progress to, where you can share your successes and find solutions to your challenges can make the difference between reaching your goals and forgetting you ever had any. Each of you can share your goal, the plan for the Random Musings Serving as Member Resources Director at the International Order of the Golden Rule, Nancy Weil brings her years of experience working in the funeral industry to funeral directors across the globe. Her professional experience includes serving as Director of Grief Support and Community Outreach at Veterans Funeral Care in Clearwater, FL and at eleven cemeteries in Western New York. Nancy travels throughout the country offering presentations on how to reduce stress, combat compassion fatigue and offer support for those who are grieving through her company, The Laugh Academy. With certifications as a Grief Services Provider and Grief Management Specialist, Funeral Celebrant, Soul Injury Ambassador and Laughter Leader, Nancy is uniquely qualified to bring new perspectives into how to best meet the needs of the families you serve. For more information on how Nancy can help you and your company grow, visit her website: www.TheLaughAcademy.com or email Nancy@ TheLaughAcademy.com. FUNERAL HOME & CEMETERY NEWS www.NomisPublications.com Monthly Columnsonline at ready applying. I can assure you, however, that there are many who do not take this advice. Life continues in a “same old/same old” kind of way. This may work for you, but take a moment and ask yourself if are you willing for your epitaph to read, “I done okay”? If not, then set new goals, partner up, be open and willing and end the year knowing you “did your damnedest.” Do Your Damnedest week to work towards it and discuss roadblocks that may crop up and how to work around these. These discussions are to be about encouraging one another, just as much as it is about committing to doing what you say you will do. It is said that if you aren’t growing, you are dead. Growth means constantly challenging yourself to learn new things. You should be reading industry magazines, signing up for webinars or listening to podcasts, taking continuing education courses and reading books on business, sales, grief and any other topic that interests you. Being a perpetual student keeps you interested and passionate about your work. It creates an excitement when you are able to apply your newfound knowledge to a work situation. In an industry centered around death, it is not a good idea for you or your employees to be vocationally deceased. With growth comes change and with change opportunity. Be open to new experiences and relationships this year. Join a study or networking group and make new friends that will help you change the way you do business. Research new suppliers and products to offer to the families you serve. Visit another funeral home or cemetery and be inspired by their story and how they do things. Go beyond business practices and be open to changes within yourself. It may be an external change, such as exercising or a new hairstyle, or it may be an internal shift through an awareness practice or therapy. Change can be scary, but it can also lead to outcomes beyond your current imagination. Embrace what changes come your way. Some of you may be thinking that this is information that you already know. Perhaps it is information that you are alTOPEKA,KS— Newcomer Cremations & Funerals has acquired Melvin J. Sliwinski Funeral Home in Depew, NY. This allows Newcomer to offer high quality, affordable cremation and funeral services to the Buffalo community. With a history of dedicated service, Newcomer brings its Newcomer Expands in New York compassionate care to Buffalo along with the Sliwinski family legacy, which has been a trusted name in the community for generations. “As Newcomer expands its presence to Buffalo, we are pleased to bring our longstanding tradition of compassion and affordability to the community,” said Ren Newcomer, founder of Newcomer Cremations & Funerals. “We understand the importance of providing exceptional funeral services at affordable prices, and we look forward to serving Buffalo with the same level of care that has made us a trusted name in upstate New York.” David Sliwinski, longtime owner and funeral director at Melvin J. Sliwinski Funeral Home, said “I have been going through personal health concerns in recent months and the time has come to consider the future for my funeral home. I am happy to have found a family-owned organization that shares my family’s values, compassion and interest in the community to carry on the legacy of the funeral home after my retirement.” The transition to Newcomer has combined the strengths of both organizations, offering a wide range of cremation and funeral services tailored to meet the needs of Buffalo families. For more information, visit www.newcomer.com. SEND US YOUR NEWS! PO Box 5159, Youngstown, Oh 44514 1-800-321-7479 info@nomispublications.com

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Page A6 february 2024 www.vischerfuneralsupplies.com Cultured Marble Urns Custom Colors • Memorial Portraits • Vinyl-Wrapped • Laser Engraving U.S. PATENTS NO. 9.775.760 NO. 9.827.158 Patented Seamless Urn/Vault Combination and Encased Poly-liner box. Tested and approved for direct burials in the US and Canada. Distributors Welcome Call Today (800) 886-2725 See the Complete Collection or Request a Catalog DYNASTY URNS IS A DIVISION OF CUSTOM MARBLE DESIGN. INC. DynastyUrns.com For Those Who Demand the Best and Know the Difference WintersetWater.com 800-617-3676 Your Source For Custom Label Bottled Spring Water Engrave your name in people’s minds... for their time of need. YOUR FUNERAL HOME NAME/LOGO HERE I am always amazed when I see funeral sharks. You might ask, “What is a funeral shark?” A decade ago, I was asking that question, too. After being a funeral director, I no longer ask that question. Funeral sharks are obvious to me now. A funeral shark is someone who zeros in on a near-death spouseless person or someone who has recently lost their spouse. In both circumstances, the funeral shark is a ruthless person. Their goal is to swoop in and steal an estate. A funeral shark is a worthless person. They are without virtue, and they will strike without respect. Funeral sharks who zero in on a near-death spouseless person approach their target from numerous angles. The most popular is the person who offers to move into the dying person’s home and care for them. If the patient is Medicaid qualified, the funeral shark will register with the service provider as the caregiver. In so doing, they are able to receive an income while living with the patient. If the patient is not Medicaid qualified, the funeral shark may apply to the family as a caregiver or patient sitter so that they can receive an inFuneral Sharks By Tracy Renee Lee Tracy Renee Lee come as they seek their evil deed. In other cases, where the patient is not Medicaid qualified and does not have enough money to pay the funeral shark for care, the funeral shark might offer to live in the patient’s home and care for them without compensation. In each of these scenarios, the funeral shark remains a villain. Their goal is the same regardless of how they enter the patient’s home. Once the funeral shark has secured a place in the patient’s home, they begin to work their evil deed. They conspire to marry the patient prior to death. Marrying a patient who will soon expire transfers the patient’s estate into their possession upon death. If the patient does not have an estate, their goal is to slip in and qualify for the patient’s social security income. You may think that a will would protect the beneficiaries of the patient. Think again. In many states, this is not the case. The second type of funeral shark is the person who goes after the survivor shortly after the death of their spouse. Survivors are very vulnerable after losing their spouse, and this funeral shark preys upon their fears, weaknesses, loneliness, and confusion. This funeral shark has all the answers, swoops in, and takes charge. This is easy as the survivor is grieving and needs someone to take control. The funeral shark influences financial and legal issues, fulfills the duties of the deceased spouse, and tries to mask the survivor’s grief with newfound security. This funeral shark will also weasel their way into an intimate position with the goal of marriage prior to the survivor’s death. Send us your news! email info@NomisPublications.com FAx 1-800-321-9040 PO Box 5159, Youngstown, OH 44514 FUNERAL HOME & CEMETERY News Attention funeral industry By Welton Hong Email marketing has evolved into an indispensable tool for businesses across various industries, and this certainly includes funeral homes. However, Google is making some changes to its email marketing requirements in February. Although they currently only affect businesses that send emails in very large quantities, it’s useful to consider them in the context of your email marketing plan going forward. Google’s New Email Marketing Standards In an effort to combat spam and enhance email security, Google has set forth stricter rules for entities sending large volumes of emails to Gmail accounts. These changes, which take effect next month, will impact any sender who dispatches more than 5,000 emails daily to Gmail addresses. One of the most notable changes is the requirement for bulk email senders to authenticate their messages using protocols such as SPF, DKIM, or DMARC. This authentication process ensures that the emails are indeed sent by the claimed sender, establishing a foundation of trustworthiness. Additionally, Gmail now mandates that high-volume emailers provide recipients with an easy, one-click option to unsubscribe, with senders obliged to honor these requests within two business days. Lastly, bulk senders must adhere to a specific spam threshold set by Google to avoid having their emails flagged as spam. Now, I realize that very few funeral businesses (if any, honestly) send marketing emails to such a large quantity of recipients. Frankly, it’s hard to imagine many firms sending emails to a recipient body even a tenth of that size (500). However, Google’s known for limiting its changes to a certain portion of its advertisers and then broadening its scope later on. Even if you don’t send a lot of emails for branding or preplanning awareness, these restrictions might include your process down the line. For the record, I always strongly recommend staying clear of anything that could be considered spamming in email outreach, no matter how large your recipient list might be. Having a one-click unsubscribe option is beneficial as well. So I suggest keeping those in mind if you do send out marketing emails regularly. Here’s a reminder of three ways email marketing can benefit your firm: 1. Community Engagement: Email marketing helps funeral homes stay connected with their community. By sending newsletters, updates, and condolences, you can maintain relationships with past clients and foster a sense of community support. 2. Promotion of Services: Funeral homes can use email marketing to highlight services such as preplanning, provide information about different funeral options, and offer support resources. This can help families make informed decisions during challenging times. 3. Feedback and Surveys: Email surveys can help funeral homes gather valuable feedback from clients, allowing you New Google Requirements for Email Marketing Powerhouse Marketing with Welton to continuously improve services and better meet the needs of grieving families. Welton Hong is the founder of Ring Ring Marketing® and a leading expert in creating case generation from online to the phone line. He is the author of Making Your Phone Ring with Internet Marketing for Funeral Homes. For more information, visit www.FuneralHomeProfits.com. FUNERAL HOME & CEMETERY NEWS www.NomisPublications.com Monthly Columnsonline at visit www.nomispublications.com or call 1-800-321-7479 “I Love My Funeral Director” “I Love My Cemeterian” Perfect Gift for any occasion! Order Your Favorite Animal Today! Continued on page A13


Page A8 february 2024 1-888-792-9315 • mymortuarycooler.com Scan QR for our website Cots not included MODEL # TR3 Triple Cot Roll-In Mortuary Cooler AMC N W FAST SHIPPING AVAILABLE ON SELECT PRODUCTS AMRA INSTRUMENTS Researched, Developed and Patented by Funeral Directors Research,Inc. visit www.amrainstruments.com for links to our Supply Chain Partners ™ ® FILIGREE HEART SUN, MOON, STAR PUFF HEART KEEPSAKE JEWELRY WWW.MADELYNPENDANTS.COM The Original Keepsake Pendant In creating our pendant line, we had a simple purpose: to enable others to cope more easily, to hold a source of comfort in their hands and to find peace in their hearts. 1-800-788-0807 Post-embalming discolorations, primarily the face and hands, often present complications we are challenged to overcome and not present a ‘cakey’ or over cosmetized body. Regardless of the discoloration being a result of massive cardiac events, liver failure, traumatic injuries, positional staining, or following significant restorative efforts, we are left with a few plans of attack. Topical treatments, subdermal treatments and cosmetics (or a combination of the three) can yield good, acceptable results when used properly. Many of you have attended my lectures or read my articles and know I’m a proponent of injecting color to achieve a more natural appearance…as far as I’m concerned…with cosmetics, less is more! We have all heard friends and family lament horror stories regarding ‘overly cosmetized’ or dark bodies they have viewed. Many suggesting they looked like clowns, overly done, caked on, not natural and so on. We don’t won’t to be known as that firm. Before anyone in the business suggests ‘Wally is opposed to cosmetics’, that is inaccurate! Cosmetics and airbrushes have their place, when used appropriately. I have achieved success covering moderate discolorations by adding dye to isopropyl alcohol (I use alcohol because it dries much faster than water). In a stainless bowl with half cup of alcohol I add a drop of dye at a time until It’s close to the color I’m looking for. It will be bright in color and I begin by testing it on the shoulders to get the color ‘just right’. I apply with a brush and stipple it on, allowing the mixture By Wally Hooker, CFSP, MBIE to nearly dry, then I blot it with a Webril cotton ball. The secret here is to gently blot and not rub the surface. I do this in several applications to achieve the hue that is appropriate for the complexion of the deceased. I may add more on the warm features of the face to add more color. To speed up the drying process, you can use a hair blow dryer, but don’t dry the mixture completely. This process can yield great results and requires little cosmetic to finish up. Following extensive facial restorative efforts, I’ve found airbrush applied cosmetics to be an effective way to bring all the colors together. As I consult with colleagues, I find the biggest failure in using an airbrush is attempting to cover in one application and not using other colors for shadowing. I suggest several very light even coats…patience wins this race! More than likely the materials used to reconstruct the trauma and the injuries present leave us with a multitude of colors to cover. When attempting to cover discolorations with airbrush or without, it’s helpful to have a color wheel available for review. It’s very important to create a base on which to cosmetize and not attempt to cover in one heavy application. I suggest using light base coats or primer coats to cover the different colors present, before using cosmetics. If there are portions of the face that have a natural color or glow, I will lightly feather the cosmetic to that area and not cover it. The beauty of an airbrush is, it allows you to apply so little and feather it so it’s nearly impossible to see the line. Embalming 101 Following delicate facial/head repair where you’ve used waxes and artificial skin products…an airbrush gives you the ability to cosmetize without disturbing the surface, risking damage to your restorative efforts. By mixing colors you can add colors and shadows to recreate facial features that may have been lost. You can even apply cosmetics on the scalp through the hair with an airbrush. We’ll continue this series next month…be well and don’t be a Knucklehead embalmer! Wallace P. (Wally) Hooker CFSP, MBIE, is the owner, funeral director and embalmer of Family & Friends Funeral Home of Wingate, IN. He and his wife, Janet designed, established and built their funeral home in 2004. Wally is a graduate of Worsham College of Mortuary Science, where he serves on the Advisory Board. He is Past President of the Indiana Funeral Directors Association and previous board member of North American Division of the British Institute of Embalmers. In addition, he has served as chief deputy coroner/investigator of Fountain County, IN for the last 24 years. FUNERAL HOME & CEMETERY NEWS www.NomisPublications.com Monthly Columnsonline at Post Embalming Considerations (Part 3) areas since their founding in 1896, this family owned and operated funeral home is currently run by fifth generation owner, Kyle Feerick. “My father, Patrick Feerick (fourth generation), never pressured me to go into the family business. However, I always worked at the funeral home, and it always seemed like a natural fit for me.” Feerick Funeral Home has long since proven their devotion to the community and has continued to adapt to their needs for over a century. Kyle says, “There has been a steady increase with cremation versus traditional burial for decades. However, in the last few years, the demand has risen exponentially.” Recognizing the need for reliable, compassionYour Real Source. Anywhere. Anytime. @Nomis.Publications Like News FUNERAL HOME & CEMETERY online Feerick Funeral Home’s Edgewood Crematory Grand Opening Kyle and Patrick Feerick SHOREWOOD,WI— Feerick Funeral Home is excited to announce the grand opening of Edgewood Crematory in Saukville, WI. Serving Shorewood, WI, and the surrounding ate cremation options for those entrusted in his care, Kyle initiated the process to open his own crematory. The first step was gaining approval from the local zoning board. Kyle stated, “The Village understood what we wanted to do with the property, and how installing a crematory and cremation service along with it, would be a good asset to the community.” Thus began Feerick’s relationship with Cremation Systems, purchasing a CFS2300 human cremation chamber in late April of 2023. When asked why he chose to work with the retort manufacturer, Kyle responded, “We liked a number of things about Cremation Systems. First, that they are family owned, and in their third generation now. Second, that they are close, location-wise, to where we are. Third, I thought the customer service, specifically Tom Krowl, was fantastic right from my first call. He sincerely cared about our company and our needs; just like our family funeral home does with our families.” After performing their first cremation on November 6, 2023, Feerick Funeral Home completed 28 in their first 6 weeks of operation. He says, “The community as a whole has been very supportive of the addition of the crematory.” Kyle Feerick continues to carry on his family’s longstanding commitment to providing exceptional service to his community, also offering witnessed cremations for those that wish for an added comfort in their time of need. For more information about Feerick Funeral Homes, visit www.feerickfuneralhome.com. For more information about Cremation Systems, visit www.cremsys.com.

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Page A10 february 2024 Order Direct at 1-800-782-8249 Free UPS Ground Shipping www.mccordcasketsandvaults.com In the dynamic world of business, where competition is fierce and markets are constantly evolving, one key factor stands out as a beacon of success: a well-defined brand and identity. The Oracle of Omaha himself, Warren Buffett, has often emphasized the importance of a strong brand and unwavering commitment to core values. Drawing inspiration from Buffett’s timeless wisdom, alongside insights from Forbes and The Wall Street Journal, let’s explore how defining your brand and identity can propel your business to new heights. The Buffett Wisdom: Building a Timeless Brand Warren Buffett, the legendary investor and CEO of Berkshire Hathaway, once said, “Your premium brand had better be delivering something special, or it’s not going to get the business.” This statement encapsulates the essence of what it means to define your brand – it’s not just about having a logo or a catchy tagline; it’s about delivering something extraordinary to your customers. The Buffett Touch: Regardless of Industry Warren Buffett, renowned for his investment acumen and business insights, often emphasizes the intrinsic value that businesses should provide. One of his notable quotes, “In the business world, the rearview mirror is always clearer than the windshield,” encourages a forward-looking approach. This philosophy aligns with the idea of building a brand based on core values and a clear identity, rather than constantly reacting to the moves of competitors. Crafting a Empathetic Identity: Your Differentiator Your commitment to compassion, empathy, and personalized “memories” will set you apart in your community. And, your commitment to authentic empathy will spread like wildfire. It’s less about flashy marketing gimmicks but about understanding the emotional needs of the customers and providing full support to THEIR needs. By Jon O’Hara, CEO, Great Lakes Partnership Understanding Brand and Identity: A Comprehensive Approach Crafting a comprehensive identity that permeates every aspect of your business, from the products or services you offer to the way you interact with customers. In a Forbes article titled “The Power of a Strong Brand in a Competitive Market,” the author emphasizes the need for consistency. A strong brand maintains its identity across various touchpoints, creating a cohesive and memorable experience for customers. This consistency builds trust and loyalty, key factors in sustaining and growing a business. Building an Identity: Lessons from Successful Brands One prime example of a company that excelled by staying true to its identity is Apple Inc. Under the leadership of Steve Jobs, Apple became synonymous with innovation, design excellence, and a commitment to user experience. Apple did not constantly shift its focus to match competitors. Instead, it charted its course based on a clear vision of providing cutting-edge technology that seamlessly integrates with users’ lives. Forbes, in an article titled “What Every Company Can Learn from Apple About Branding,” highlights Apple’s success as a result of its unwavering commitment to a distinctive brand identity. The company not only defined its products but also revolutionized entire industries, from personal computing to music and smartphones. The Buffett Way: Emphasizing Value Over Competition Warren Buffett has consistently advocated for businesses to focus on intrinsic value rather than getting caught up in the competition. He once said, “In business, I look for economic castles protected by unbreachable ‘moats.’” The moat, in this context, represents a sustainable competitive advantage that protects a business from rivals. In a Wall Street Journal article titled “Warren Buffett’s ‘Moat’ Commentaries,” the author explains that Buffett often invests in companies with strong brand identities and a competitive edge that goes beyond pricing wars. This emphasizes the importance of building a brand that stands on its own merits, independent of what competitors are doing. Critical Thinking: The Evolution of the Funeral Profession The Moat Analogy: Nurturing Your Business’s Defensibility A business’s moat can be its brand, reputation, customer loyalty, or innovative capabilities. These intangible assets create a barrier that shields the company from the ebbs and flows of competition. By defining your brand and emphasizing the value you provide to customers, you’re essentially digging a deeper moat around your business. Consider brands like Coca-Cola, a company Buffett has invested in for decades. The Coca-Cola brand is not just a logo; it’s a symbol of refreshment, happiness, and a timeless taste. This brand identity has become a formidable moat, protecting Coca-Cola from countless competitors over the years. Emphasizing Long-Term Value: A Buffett Principle Warren Buffett’s approach to investing is rooted in the long term. Similarly, when defining your brand and identity, it’s essential to focus on long-term value rather than short-term gains. Buffett once stated, “The stock market is designed to transfer money from the active to the patient.” This principle applies to business as well – sustainable success comes from patient, consistent efforts to deliver value.” In conclusion, defining your brand and identity in business is not just a branding exercise; it’s a strategic imperative. By drawing inspiration from Warren Buffett’s timeless wisdom, alongside insights from Forbes and The Wall Street Journal, businesses can craft a distinctive identity that stands the test of time. Look to successful brands that have excelled not by obsessing over the competition but by committing to the unwavering delivery of value to their customers By doing so, funeral homes can establish themselves not just as service providers but as pillars of support during the most challenging times in people’s lives. FUNERAL HOME & CEMETERY NEWS www.NomisPublications.com Monthly Columnsonline at Jon O’Hara is a forward thinking funeral director & CEO of the Great Lakes Family of Companies. Jon is a first generation funeral director and in addition to working as a funeral director, he has also worked for Aurora Casket Company, Tributes.com, and The Outlook Group. He founded Great Lakes Partnership in 2018, which has grown from solely a pre-need marketing organization to a strategic consulting partner for funeral homes. He is also currently building his first funeral home location in Chesterfield Twp, MI. He lives in the Detroit area with his wife, Michelle, two sons, Henry and Teddy, and Labradoodles Sydney and Annie. Contact Jon O’Hara at 586-636-6611 or johara@greatlakespartnership.com. Defining Your Brand and Identity: The Buffett Approach to Business Excellence Park Lawn Completes Divestiture of Certain Legacy Assets TORONTO, ONTARIO— Park Lawn Corporation (TSX: PLC, PLC.U) announced that it has successfully completed the previously announced divestiture of certain legacy assets including all the assets of The Park Lawn Cemetery Company (USA), Inc., PLC Saber Ltd. and PLC Citadel Ltd. to Everstory Acquisition Portfolio, LLC, an affiliate of Everstory Partners. The divestiture includes 72 cemeteries in Kentucky, Michigan, North Carolina and South Carolina and 11 funeral homes in Kentucky and North Carolina. “The completion of this divestiture marks an important milestone in the execution of Park Lawn’s long-term strategy,” said J. Bradley Green, Chief Executive Officer. Mr. Green further stated, “Park Lawn has now refined its portfolio and, moving forward, is well positioned to focus solely on its core business strategy while also improving our leverage and liquidity position. We thank each of the employees of these 83 businesses for their hard work and dedication to Park Lawn and wish them well under their new ownership.” Fourth Quarter 2023 Dividend Park Lawn also announced that the quarterly dividend of $0.114 per share will be payable on January 15, 2024 to shareholders of record as at December 29, 2023. PLC provides goods and services associated with the disposition and memorialization of human remains. PLC and its subsidiaries own and operate businesses including cemeteries, crematoria, funeral homes, chapels, planning offices and a transfer service. PLC operates in three Canadian provinces and nineteen U.S. states. Digital Directory Now Available www.NomisPublications.com Read the Funeral Home & Cemetery News Electronic Version Search the Online Directories Download instantly at www.NomisPublications.com Save on Shipping! Like

Page A11 february 2024 Everstory Partners Announces Management Transitions for 84 Properties ALTAMONTE SPRINGS,FL— Everstory Partners (Everstory) is pleased to announce the management transition of 84 properties consisting of 72 cemeteries, 11 funeral homes and one crematory located across four states – Michigan, North Carolina, South Carolina and Kentucky. The properties were acquired by a subsidiary of Everstory’s parent company from Park Lawn Corporation (PLC). Everstory Partners extends a heartfelt welcome to the location team members, families, and communities we now serve. Everstory’s chief people officer Karen Sheean shares, “Everstory has been re-inventing itself this past year with an enhanced focus on investing in the growth, development, and care of our employees so that they can provide the absolute best support and service to our families. I am thrilled to add over 500 talented team members to contribute to this cultural transformation and help more families to leave a lasting legacy.” Everstory Partners is a provider of cemetery, funeral and cremation services in 469 locations in 22 states in the United States and Puerto Rico. At Everstory, they serve over 50,000 families each year through their Memorial Planning network of locations that provide a range of choices to meet families and individual needs on a pre-need (before death) and at-need (at death) basis. For additional information about Everstory Partners, visit www.everstorypartners.com. Email info@nomispublications.com PO Box 5159, Youngstown, OH 44514 Fax 1-800-321-9040 We welcome news of the industry. Send us information on your firm today! Send Us Your News! Send us any press release related to your firm which would be of interest to your fellow industry professionals. All press releases are published free of charge and at the discretion of the publisher. Be sure to include any photographs. Staff additions... Staff promotions... Anniversaries... Apprenticeships... Remodeling... Moving... New Ideas... Community Service Projects... Graduates... Obituaries... Etc. News FUNERAL HOME & CEMETERY

Page A12 february 2024 www.vischerfuneralsupplies.com The Revolutionary First Call Pouch, Cot Cover, & Pet Carrier Solution Other cemeteries hold similar events but on a smaller scale. Conejo Mountain Memorial Park in Camarillo, California also holds “Dia De Los Muertos: The Grand Fandango De La Muerte,” “Manteniendo Familias Unidas” (Keeping Families Together). Admission is free and there are altar building, face painting, local food, a vintage car show and a ceremonial procession. These innovative memorial parks bring a living vitality to the place of the dead. It gives value to graves, so that their inhabitants can be forever remembered. These events bring together generations and allow elders to tell younger family members who this relative was, what they accomplished and what legacy they left. “I thought of a moment like this for a longtime. A place and a ceremony that incorporates my culture, my life, the people I belong to, and our ancestors. Our collective ancestors.” —Actor Gael Garcia Bernal after being handed an award by Jessica Alba at the Hollywood Forever DOD evening ceremony Photos courtesy Cindy Flores, used with permission. Observations “Dia de los muertos is a way for me to remember and honor my ancestors and keep their memorial alive. It’s a celebration of life and it’s colorful and happy.” —Bria Luna quoted in TODAY.com Hollywood Memorial Park, next to Paramount Studios, in Los Angeles was (and still is) a popular resting place for celebrities. Rudolph Valentino, Douglas Fairbanks Sr., Mel Blanc, Mickey Rooney, Cecil B. DeMille, “Bugsy” Siegel and Estelle Getty are just a few of notable names that call the cemetery home. The cemetery went through a downslide that that was at its worst in the 70s and 80s. In 1998, the Cassity family purchased the cemetery and Tyler Cassity had a vision of not only restoring the memorial park to its previous luster but celebrating those interred there. Hollywood Forever (the current name) was born. Film showings, live concerts and other events to commemorate the lives of those who rest there. It invites the public to visit and remember without the sorrow that a cemetery usually brings. Deisy Marquez brought the idea of celebrating the “Day of the Dead” (Dia de Los Muertos) as an event. Tyler Cassity embraced the idea, and they researched appropriate ways to combine many different cultures that honor their dead each year. Day of the Dead emanated from Mexico with Aztec ritual roots. It is usually celebrated on All Souls Day (November 2), where the Catholic Church remembers and prays for those who have died. Dia de Los Muertos is not a solemn event but encourages building altars honoring family members. Favorite foods, music, flowers (especially marigolds), sharing stories are all a part a family celebration. Each Hispanic culture and country observes Day of the Dead in a different way. Deisy Marquez wanted to “bring culture for Hispanics and Mexicans to visit their dead.” She talked about keeping their memory alive and many believe it is a time that brings the living and their deceased family members together for By Steven Palmer one day. There was a lot of resistance when they first developed the idea. 1020 AM in Los Angeles believed in her dream and invited her to spread the idea on the air. Actor Edward James Olmos heard about this project and helped bring in Hispanic community members to start the momentum. The first year had family put together altars (or ofrendas) with pictures of their dead and flowers, whether their family member was buried at Hollywood Forever or not, music, simple face painting and food. The Dia de Los Muertos event has grown to attract thousands of visitors and participants. Held on the last Saturday before November 2, it has two parts, a daytime celebration and evening celebration with tickets required for each. Elaborate costumes and detailed make-up are very common. You can register to build a family altar. Food vendors, arts and crafts vendors, grammy award winning musicians on five stages, awards ceremony with celebrities in the evening. Altar contests and best dressed with Calaca (skeleton) are held. The large row of vendors includes professional cosmetologists that do very elaborate make-up in the Day of the Dead theme. Cindy Flores is one who has had a booth for several years. A lot of what she does uses Dinair Airbrush equipment producing stunning results. She won 1st place last year and 2nd place this year. She originally became involved to honor her brother and father. Bringing Life to a Cemetery Steven Palmer entered funeral service in 1971. He is an honors graduate of the New England Institute of Applied Arts & Sciences. He has been licensed on both coasts, he owned the Westcott Funeral Homes of Cottonwood and Camp Verde, AZ, where he remains active in operations. Steve offers his observations on current funeral service issues. He may be reached by mail at PO Box 352, Cottonwood, AZ 86326, by phone at (928)634-9566, by fax at (928)634-5156, by e-mail at steve@westcottfuneralhome.com or through his website at www.westcottfuneralhome.com or on Facebook. FUNERAL HOME & CEMETERY NEWS www.NomisPublications.com Monthly Columnsonline at Call: 661-250-1507 • Visit: www.XLIndustries.com Available Through Quality Suppliers Made in USA Unique items found only at xl industries Providing the Best-Designed Tools for Your Services Since 1926. Dozens of products that give you years of service and store compactly when not in use. Lightweight and easy to take to gravesides or churches. Pole Rack with Shelves extends from the floor to the ceiling Combo Expansion “B” Rack “J” Casket Floral Rack Sets down on top of casket Platform Shelf O-1 additional display surface for many XL large stands 2023 NFDA General Price List Study Shows Inflation Increasing Faster than the Cost of a Funeral BROOKFIELD,WI— In spite of concerns about inflation in the United States – and skyrocketing costs for goods and services – according to the National Funeral Directors Association’s (NFDA) 2023 Member General Price List Study, funeral costs have not risen as fast as the rate of inflation. The overall rate of inflation over the past two years was 13.6%. According to NFDA’s study, the median cost of a funeral with casket and burial has increased only 5.8% over the past two years (from $7,848 to $8,300) and the median cost of a funeral with cremation, including alternative cremation casket and urn, has increased 8.1% over the past two years (from $5,810 to $6,280). “Funeral homes offer a wide variety of options to meet the needs and wishes. The primary role of funeral directors remains helping families understand the many options available to help them honor the life of a loved one in meaningful way,” said NFDA research manager Deana Gillespie. “Every funeral home offers unique services and pricing. Families should look for a funeral home that has a strong reputation with licensed funeral directors who understand their emotional needs and will be sensitive to their budget.” Since the 1960s, NFDA has calculated the national median cost of a funeral with burial by totaling the cost of the following items: basic services fee, removal/transfer of Continued on page A14 Your Real Source. Anywhere. Anytime. @Nomis.Publications Like News FUNERAL HOME & CEMETERY online