October 2021

Page A20 OCTOBER 2021 FUNERAL HOME & CEMETERY NEWS Se c t i on A In 2005 KINKARACO ® designed the very first green burial shroud (seen on SIX FEET UNDER) It had handles for carrying, didn’t leak and weighed under 10 lbs! A single unit, with a board inside and lowering straps attached... (415) -874-9698 WWW. KINKARACO.COM 16 years later our PURELIGHT ™ Linen shroud remains the most trusted shroud for green burial in America! Why risk cheap imitations when you can offer the best? Continued from Page A19 the loss of a loved one, em- ploying sophisticated soft- ware to personalize guid- ance, simplify complex procedures, automate pro- cesses, and ease unneces- sary friction for families at their most vulnerable time. Empathy also offers hu- man support via live chat in order to provide users both emotional and prac- tical assistance, creating a hybrid experience to help families navigate arrange- ments and grief. “Our goal at Stonemor is to constantly seek out new ways to enhance the ser- vices we provide to fami- lies in need. This is an op- portunity to leverage a new technology platform that will extend our support and expand our services long after a family’s initial loss,” said Joe Redling , Stonemor’s CEO. “Laying your loved ones to rest will always feel daunting, lonely, and over- whelming—it is absolutely the worst time to be bur- dened with navigating a crippling bureaucracy,” said Ron Gura , Co-Founder & CEO of Empathy. “Tech- nology has the potential to help ease the burden of logistics following loss, and we are proud to part- ner with StoneMor, one of the largest companies in the space supporting thou- sands of families across the US. StoneMor is an estab- lished and trusted player in the industry, and they un- derstand and embrace the potential of technology to enhance the overall servic- es they provide to families in need. We are excited to have Stonemor join us in leading this effort to drive positive change in end-of- life care.” StoneMor Inc., head- quartered in Bensalem, is an owner and opera- tor of cemeteries and fu- neral homes in the United States, with 301 cemeteries and 70 funeral homes in 24 states and Puerto Rico. For additional information visit www.stonemor.com. Empathy’s mission is to help families deal with loss, incorporating both emotional and logistical support for the families in their time of need. Pow- ered by technology and driven by purpose, Empa- thy’s application simplifies and streamlines end-of-life bureaucracy with person- alized plans and grief sup- port. Launched in 2021 and headquartered in New York and Tel Aviv, Empa- thy was founded by Ron Gura and Yonatan Berg- man and is backed by VC firms General Cat- alyst and Aleph. To re- ceive more information about Empathy’s app, visit www.Empathy.com. StoneMor Empathy