October 2021

Page A2 OCTOBER 2021 FUNERAL HOME & CEMETERY NEWS Se c t i on A Published Monthly by: Nomis Publications, Inc. PO Box 5159, Youngstown, OH 44514 1-800-321-7479 FAX 1-800-321-9040 www.nomispublications.com info@nomispublications.com Subscription: United States $25.00 - Canada/Mexico $50.00 Circulation 21,000 per issue. Overseas rates available. Deadline for Press Releases: 5th of the Previous month. Advertising: Display Ad rates sent upon request. Classified and Shipping Directory rates published in each issue. All advertising must be received by the 5th of the previous month. Due to the vast amount of sources, the publisher is not responsible for the content of any news articles or advertisements. Nor is the publisher responsible for any loss of revenue by failure to insert an advertisement. The contents of any advertisement submitted for publication are only the publisher’s responsibility if the error is made by the publisher’s typesetting department, and then only to the extent of the typesetting charges. Advertisers are responsible for adhering to individual state regulations regarding advertising. The contents of any news article submitted for publication is subject to editing and is published at the sole discretion of the publisher. The publisher reserves the right to refuse any news article or advertisement. The contents of this publication may not be reproduced, in whole or part, without the exclusive consent of Nomis Publications, Inc. Editor: Margaret (Peggy) Rouzzo © 2021 by Nomis Publications, Inc. ISSN 1944-1126 Funeral Home & Cemetery News Online at www.nomispublications.com MONTHLY FEATURES Classified Ads . .............................................................................................. B17 Shipping Directory ........................................................................................ B14 Calendar of Events ........................................................................................ B2 Association News . ......................................................................................... A32 Deaths ............................................................................................................. A42 Educational News .......................................................................................... A38 Suppliers News ................................................................................................ B1 COLUMNS: Aftercare by Linda Findlay. ................................................................................ A8 Appropriate to Greatness by Alice Adams and Jim Kurtz. ............................... A38 Embalming 101 by Wally Hooker...................................................................... A16 Facebook Made Easy by Jason Troyer PhD..................................................... A10 The Foundations of Success for Funeral Directors by Mark Bowser............. A18 HearseHub by Mike Jamar. ................................................................................ B6 Memoires des choix des Jacque by Kate Frediani-Gorman. ........................... A36 Observations by Steven Palmer....................................................................... A12 Powerhouse Marketing With Welton by Welton Hong....................................... A6 Random Musings by Nancy Weil. ...................................................................... A4 Rest In Peace Mr President by Todd Van Beck................................................ A34 Working With Widowers by Fred Colby .......................................................... A32 NOTICE The FUNERAL HOME AND CEMETERY NEWS is now sent in two parts. Section A, which in - cludes pages A1-A44 and Section B, which contains the Classified Advertising and consists of pages B1-B24. If you do not receive both sections please call 1-800-321-7479 or email info@nomispublications.com. Online Directories US & International Funeral Homes • Supply Companies Cemeteries • Pet Memorialization Companies Trade Associations • Plus Much More... www.nomispublications.com Like @Nomis.Publications FUNERAL HOME & CEMETERY NEWS 8 0 0 - 3 2 1 - 7 4 7 9 ~ w w w . N o m i s P u b l i c at i o n s . c o m S E N D U S Y O U R N E W S W e w e l c o m e n e w s o f t h e i n d u s t r y Send us information on your firm today! FUNERAL HOME & CEMETERY NEWS N eed H elp P utting Y our P ress R elease T ogether ? Call Peggy at 800-321-7479 ext. 220 email P eggy @N om i s P ub l i cat i ons . com fax 1-800-321-9040 mail PO B ox 5159, Y oungstown , OH 44514 Send us any press release related to your firm which would be of interest to your fellow industry professionals. All press releases are published free of charge and at the discretion of the publisher. Be sure to include any photographs. Staff additions. . . Staff promotions. . . Anniversaries. . . Apprenticeships. . . Remodel ing. . . Moving. . . New Ideas. . . Community Service Projects. . . Graduates. . . Obituaries. . . etc. vision. They knocked out a wall and ex- tended the chapel to make it larger and ca- pable of seating up to 500 people. “I want to capture that network of people that doesn’t have a regular church,” says Davis. Many churches won’t allow funeral servic- es unless you are a member of the church, so Davis seeks to accommodate everyone in her chapel. There is now a four-car ga- rage to house the hearses and other ve- hicles. She also had the embalming and dressing room moved to the main level, so it’s more convenient for everyone. While she aims to expand to the entire block, she is proud to currently possess half of it for her funeral home. “My goal right now is to just make it convenient for when I’m off the scene. Whoever takes it over, it’s going to be convenient,” she says, adding that everything - embalming, services, and cremation, both pet and human - are all in one facility and a repast facility. “I’ve been in this for 20 years,” says Da- vis. “What I do for one family, I do for all, even if they don’t have money.” Ruby Funeral Services & Chapel doesn’t turn down anyone for services. Not everybody has insurance and not everyone can afford to pay full price. Davis says if a family calls her funeral home, she’s not going to ask about money. “I’ll pick you up, and we’ll work something out.” She accommodates everyone, whether they pay $10,000 or $5,000, they’re going to have a great ser- vice. “Everyone gets the same thing.” Yes, they’ll still get programs and sign-in books, family blanket, etc. even if they can’t afford to pay full price. And cremations go in an urn, not a plastic bag or paper box. “It balances out. The families that can af- ford to pay full price are helping out with the families that cannot. I am just a strong believe that you get back what you put out. I don’t look at it as a get rich quick scheme. I want to keep a good name. I do it by treating everyone the same,” she says. “My funeral home stands out because peo- ple in the community know what they’re going to get.” Every year, Davis says she’s willing and able to give away two to three funerals. “It’s going to happen. Some fam- ilies just don’t have the money. So, I do that for them.” Davis doesn’t do payment plans and doesn’t call people to remind them that they owe her. And she doesn’t turn people away. “I can’t have that on my conscious. I’ve been poor my whole life, living in and out shelters for many years of my life, and I know what it’s like. It can’t always be about the money.” Learn more about Ruby Funeral Services & Chapel at www.drrubydavisfuneralhome.com. Ruby Funeral Services Continued from Front Page ness. And God has done the rest.” Davis says her first two months of opera- tion put her on track for a successful year. She stresses that she and her employ- ees strive to accommodate all families with any bud- get. “Everyone deserves a going-home celebration,” she says. The funeral home only sat 200 people and had no garage for the vehi- cles. Also, the embalming area was in the basement, which caused transpor- tation issues, particular- ly in the winter when it snowed. Davis envisioned a larger chapel with seat- ing for at least 500 peo- ple, and she wanted to ex- pand into the neighboring properties until she owned the entire block for park- ing and additional space. By 2019, the home was more in line with Davis’s WILLOW STREET,PA— On August 16, Charles F. Snyder Funeral Homes & Crematory broke ground on their new project, a sixth funeral home location and third crematory in Willow Street, PA. The new location is set to finish con- struction and open its doors to the com- munity in spring to summer of 2022 in their 75th anniversary year. The latest updates on the project can be found at https://www.snyderfuneralhome.com/ willow -street-construction-timeline/. Charles F. Snyder Funeral Homes Breaks Ground on New Location