July 2021

Page B4 JULY 2021 FUNERAL HOME & CEMETERY NEWS Se c t i on B 4hearse.com (800) 4-HEARSE 2010 Krystal Cadillac DTS Hearse, $14,995 2010 Eagle Chrysler T&C Funeral Van, $5,995 2001 Eureka Cadillac Bougham Hearse, $4,995 2002 Superior Cadillac Statesman Hearse, $3,995 Lease a new Platinum Cadillac XT5 Hearse & get a FREE Funeral Caddy Memorial Carrier Buy a complete Funeral Van or Convert your own Vehicle Ooohhh! Aaahhh! ABILENE,TX— Passare® is proud to offer an au- tomated daily export in- tegration with Precoa’s Customer Relationship Management (CRM) sys- tem and industry-leading Funeral Planning Center. “We’re proud to team up with Precoa to streamline the process of following up with a family after the ser- vice has concluded,” said Josh McQueen, vice presi- dent of product at Passare. “We’re glad that this inte- gration with Precoa will help our mutual clients save time on data entry so that staff can spend less time typing information and more time connecting with and serving families.” The integration process starts with Passare generat- ing a daily export file of fam- ily information. Users sim- ply need to mark the record as complete in Passare, and all the data will be automat- ically sent to Precoa’s CRM. From there, Precoa’s Funeral Planning Center can seam- lessly follow up with fami- lies to provide aftercare sup- port, grief resources, and preneed options to the sur- viving family members. “The reason we prom- ise to completely take care of preneed for our funeral home partners is so they can focus on serving fam- ilies,” said Daven Septon, vice president of informa- tion technology at Precoa. “Our integration with Pas- sare is simply another way we can work together to make things a little easier for our partners.” By eliminating double entry on the part of funeral home staff, the automated integration offers an even better experience for cli- ents of both companies. “Once the funeral ser- vice is over, families are left to process their grief and wonder if they should plan ahead for their own funer- als,” added McQueen. “We know that this integration will help funeral profes- sionals follow up with fam- ilies more easily, stay orga- nized, and save time, and that’s our goal.” Precoa helps funeral homes increase preneed and grow market share with an end-to-end mar- keting and sales program called ProActive Preneed®. Each piece of the program is designed to deliver the highest quality experience for funeral homes and fam- ilies. To learn more, visit www.precoa.com. Passare offers the funer- al profession’s only cloud- based collaboration soft- ware with integrated business management tools. Through Passare, funeral directors can connect and communicate with fami- lies, streamline processes, and access case information anytime, anywhere, using any internet-connected de- vice. For more information about Passare’s cloud-based collaboration software with built-in business management tools, go to www.passare.com to re- quest a demo, call 800- 692-5111 or email support@passare.com. Thumbies ® Launches New Products CRäKN Announces Integration with Cemetery Software CINCINNATI,OH— CRäKN, industry-leading fu- neral home management software, has announced a milestone integration with CemSites’ cemetery soft- ware. The milestone integration will continue to stream- line the experience funeral professionals have in serving client families. The integration provides customers with access to direct communication between CemSites tools and CRäKN’s tools, helping to better connect the commu- nication and coordination between funeral homes and cemeteries today. “We are thrilled about this milestone integration,” said CRäKN CEO/founder Scott Mindrum. “This partner- ship and integration will mean improved communica- tion, collaboration, and coordination for death care pro- fessionals across the nation—ultimately, which will help firms better serve their client families,” said Mindrum. The integration can be thought of as a direct link be- tween platforms, explained Mindrum. “Previously, there might have been a lot of back and forth and several inef- ficiencies between a funeral home and a cemetery opera- tion. Now, with our integration, that coordination and workflow is effortless. We want to do anything we can to eliminate redundant work and ‘re-work’ and this allows funeral homes and cemeteries to do just that,” explained Mindrum. Mindrum explained that CRäKN has more than 15 oth- er integrations to save funeral directors at least 3 hours per case. Other integrations include website obituaries, sta- tionery and memorial products, answering services, ac- counting, aftercare programs, preneed insurance and ser- vice providers, credit card processing, and many more. “We continue to add more and more integrations that make funeral directors more productive and more effi- cient. CRäKN’s funeral home management tools were designed to help funeral professionals spend more time doing what they enjoy doing—and that’s time serving their client families.” Scott McAfee, chief executive officer at CemSites, agreed that the integration is a milestone for both organizations. “We understand the issues that arise from a lack of com- munication between cemeteries and funeral homes,” said McAfee. “With this integration, that communication is easier, faster, and more organized than ever before.” CRäKN’s efficiency and productivity tools help funer- al service professionals improve how they communicate, collaborate, and coordinate. Much more than a case man- agement tool, CRäKN also allows funeral professionals to save time, prevent duplicate work, reduce errors, and improve their daily operations. CRäKN features a patent- ed, digital Whiteboard; a Single-Entry System; a synced, Digital Task List; a Notification Engine; unique mobile access; and multiple integrations with top vendors. CRäKN—a cloud-based solution—allows funeral pro- fessionals to access and update all their important infor- mation—anywhere, anytime, and from any device. To learn more about how you can save 3 hours per case with CRäKN, call 844-382-7256 or visit www.crakn.net. Passare ® Proud to Partner with Precoa Small Keychain Knife Multi-Tool Keychain Knife WOODSTOCK,IL— Thumbies®, Inc has announced the launch of two new products, designed in the spirit of a life celebrated and of memories kept close. The two new knife options are unique tributes to a loved one. The Small Keychain Knife is a slip joint knife with a keychain connection. Made in the United States, this keychain knife has a high-carbon stainless steel blade and a body fabricated from aluminum. It is rust-resistant and easy to sharpen and can be kept comfortably in a pocket at 2-1/2” L closed and weighing one ounce. Thumbies of- fers the knife in a choice of blue or black. Their artisans personalize the knife with a print and chosen inscription, with two lines of engraving available, in block or script. The Multi Tool Keychain Knife includes a frame lock knife, bottle opener and detachable keychain ring, and is fabricated from 440 Stainless Steel. It is approximately 3” L closed and weighs about three ounces, making it easy dy tool is customized with the print and inscription sub- mitted to their team for personalization and can fit two lines of engraving, in block or script. “People both memorialize and celebrate their loved ones in so many ways,” said Thumbies president Wayne Read. “We had many requests from our funeral industry part- ners and as well as directly from customers for additions to our line of knives, and we are happy to provide these two knives for wider choices.” Like most Thumbies keepsake product offerings, the new knives are customizable to include the paw or nose print of a beloved pet in addition to the fingerprint, thumbprint or handprint of a family member or friend. Established in 1988, Thumbies is the original finger- print keepsake provider. With products celebrating peo- ple and pets (Buddies Pet Keepsakes®) as well as Phoe- nix Collection® cremation keepsakes, Thumbies remains the industry leader in quality and selection. Employing a process that combines art and cutting-edge technology, each fully cast keepsake is hand crafted and individually finished in the United States heartland by skilled artisans working with the highest-quality raw materials. Thumb- ies offers a large number of exclusive designs and proprie- tary materials no other keepsake provider can match. The unique ability to take personalization to the next level al- lows Thumbies to create 100 percent custom, made-to- order designs. Visit thumbies.com for more information. to carry in a jacket or pants pock- et. This stur-