July 2021

Page A2 JULY 2021 FUNERAL HOME & CEMETERY NEWS Se c t i on A Published Monthly by: Nomis Publications, Inc. PO Box 5159, Youngstown, OH 44514 1-800-321-7479 FAX 1-800-321-9040 www.nomispublications.com info@nomispublications.com Subscription: United States $25.00 - Canada/Mexico $50.00 Circulation 21,000 per issue. Overseas rates available. Deadline for Press Releases: 5th of the Previous month. Advertising: Display Ad rates sent upon request. Classified and Shipping Directory rates published in each issue. All advertising must be received by the 5th of the previous month. Due to the vast amount of sources, the publisher is not responsible for the content of any news articles or advertisements. Nor is the publisher responsible for any loss of revenue by failure to insert an advertisement. The contents of any advertisement submitted for publication are only the publisher’s responsibility if the error is made by the publisher’s typesetting department, and then only to the extent of the typesetting charges. Advertisers are responsible for adhering to individual state regulations regarding advertising. The contents of any news article submitted for publication is subject to editing and is published at the sole discretion of the publisher. The publisher reserves the right to refuse any news article or advertisement. The contents of this publication may not be reproduced, in whole or part, without the exclusive consent of Nomis Publications, Inc. Editor: Margaret (Peggy) Rouzzo © 2021 by Nomis Publications, Inc. ISSN 1944-1126 Funeral Home & Cemetery News Online at www.nomispublications.com MONTHLY FEATURES Classified Ads . .............................................................................................. B17 Shipping Directory ........................................................................................ B14 Calendar of Events ........................................................................................ B2 Association News . ......................................................................................... A32 Deaths ............................................................................................................. A42 Educational News .......................................................................................... A38 Suppliers News ................................................................................................ B1 COLUMNS: Aftercare by Linda Findlay. ................................................................................ A8 Embalming 101 by Wally Hooker...................................................................... A16 Facebook Made Easy by Jason Troyer PhD..................................................... A10 The Foundations of Success for Funeral Directors by Mark Bowser............. A18 HearseHub by Mike Jamar. ................................................................................ B6 Memoires des choix des Jacque by Kate Frediani-Gorman. ........................... A36 Museum Corner ............................................................................................... A38 Observations by Steven Palmer....................................................................... A12 Powerhouse Marketing With Welton by Welton Hong....................................... A6 Random Musings by Nancy Weil. ...................................................................... A4 Rest In Peace Mr President by Todd Van Beck................................................ A22 Working With Widowers by Fred Colby .......................................................... A20 NOTICE The FUNERAL HOME AND CEMETERY NEWS is now sent in two parts. Section A, which in - cludes pages A1-A44 and Section B, which contains the Classified Advertising and consists of pages B1-B24. If you do not receive both sections please call 1-800-321-7479 or email info@nomispublications.com. FUNERAL HOME & CEMETERY NEWS Online Directories US & International Funeral Homes • Supply Companies Cemeteries • Pet Memorialization Companies Trade Associations • Plus Much More... www.nomispublications.com Like Us On FRONT COVER c/o Nomis Publications, PO Box 5159, Youngstown, OH 44514 Funeral Home and Cemetery Directory 1-800-321-7479 www.nomispublications.com 2022 FEATURING HERE No Charge to Submit Submit your photograph or line drawing , along with your firm’s name , address , phone number , contact person , and a short description of your facility Send to: Be Featured on the 2022 Front Cover “It is truly an honor that our family owned and operated funeral home was chosen by Nomis Publications as the featured funeral home for the cover of the 2021 Directory. I have read the monthly newspaper since it was first published in 1974 and we depend on the directory for our out of the area needs.” – Dean W. Kriner, President, Dean W. Kriner, Inc., Funeral Home & Cremation Service, Bloomsburg, PA, 2021 Cover “We are truly pleased that Nomis Publications has selected our funeral home as the cover of the 2020 directory. This publication has been on my desk as long as I have been in funeral service and it is humbling to have been given this honor” – Matthew R. Bailey, CFSP, B.C. Bailey Funeral Home, Wallingford, CT, 2020 Cover For more information, call Kim 800-321-7479 kim@nomispublications.com • www.nomispublications.com Parting Stone Launches New Podcast: Deathcare Decoded ICCFA Educational Foundation Expands Final Responders PSA Effort to Radio STERLING,VA— After a successful intro- duction of the television segment of their Fi- nal Responders Public Service Announcement (PSA) campaign, the ICCFA Education- al Foundation has announced the launch of the radio portion of the campaign. As with the TV segment, radio PSAs in :60, :30, and :15 formats have been created and distributed to radio stations throughout the United States in both English and Spanish. “All sectors of funeral service–funeral homes, cemeteries, crematories, memori- alization, and suppliers–continue to deal first hand with the COVID-19 pandem- ic,” stated Jim Price, senior vice president of industry relations at Park Lawn Cor- poration and ICCFA Educational Foun- dation president. “As a profession, IC- CFA Educational Foundation wants to recognize and thank the Final Respond- ers - those funeral professionals on the front line (or should I say the backline) of this COVID-19 pandemic. This Final Responders public service campaign is our way to honor the efforts of all those associ- ated with the funeral profession.” According to TV research conducted by Nielsen, since they first began airing in March, the six Final Responders TV PSAs have been broadcast 2708 times and gener- ated $1,238,189 in media value. The PSAs have aired on local TV stations and cable networks in all 50 states and the spots have been viewed by 23,391,714 people. “On behalf of the ICCFA Educations Foundation, I want to thank Chad Vriez- elaar of Go Live Media Group and Joe Weigel of Weigel Strategic Marketing for the countless, volunteer hours they have put into this project,” commented Jim Price. “Without their hard work and exper- tise, this project would not be achieving the outstanding results it has thus far.” “To leverage the Final Responders cam- paign in their local communities, funer- al directors and cemeterians can place the television PSAs on their websites as well as posting them on their Facebook pages. Also, for those who spend part of their ad bud- get on local TV and cable systems, we sug- gest they request that the local media out- let run these PSAs,” commented Weigel. “A letter has been drafted that funeral profes- sionals can use when contacting the stations or cable systems as well as providing a link where the television spots can be download- ed - https://tinyurl.com/final-responders. ” At the close of the Final Responders tele- vision PSAs, viewers are directed to visit a newly-created website created by the IC- CFA Educational Foundation. At this site, www.finalresponders.org , consumers can learn more about final responders as well as discover several grief resources. “I’m excited with our results with the TV PSAs to date and look forward to getting similar results from our radio campaign,” added Price. “For too long, funeral profes- sionals have been the ‘invisible responders’ during this pandemic. This TV and radio campaign has shed light on the important work every member of the profession has provided to families since the beginning of the pandemic.” The ICCFA Educational Foundation is a 501(c)(3) entity, and part of the Inter- national Cemetery, Cremation and Funer- al Association (ICCFA). The foundation’s sole purpose is to make education accessi- ble to future leaders in the death care pro- fession and thereby raise the standards of professionalism within the industry. The non-profit foundation supports the giv- ing portion of ICCFA with the motto of “making education accessible to our pro- fession’s future leaders.” (L to R) Alexandra Jo and Justin Crowe, Parting Stone’s Deathcare Decoded Podcast hosts SANTA FE,NM— Parting Stone has launched a new podcast called Deathcare Decoded. The podcast explores trends in the death profession, uncovering valuable insights through conversations with indus- try thought-leaders. The podcast is host- ed by Justin Crowe, founder and CEO of Parting Stone, and Alexandra Jo, culture and content manager at Parting Stone. “On a daily basis, I was having energiz- ing conversations with thought leaders in death care,” said Crowe. “Originally we started interviewing these people to bring that energy and education to our internal team at Parting Stone. Shortly after our first interview, though, we realized that the insights revealed in the dialogue and the fast-paced conversion were almost non-ex- istent in the funeral industry at large. We decided to publish the conversations pub- licly so we could do our part to help push the industry forward.” Deathcare Decoded breaks through un- inspired industry information to bring forward-thinking education to death care professionals. The casual format of this podcast places listeners inside conversa- tions with the people who are shaping the future of the death care profession. “The deathcare space today is rapidly evolving - probably faster than ever be- fore,” says Jo. “This podcast investigates so- lutions for how to best serve families while keeping up with shifting consumer pref- erences and industry trends. It digs into some of the most painful moments of be- ing in funeral care like hiring quality staff, time management, and mental health.” Listen to full episodes of Deathcare De- coded on Spotify , Apple Podcasts, Anchor, Google Podcasts, or wherever podcasts are played. Parting Stone, the company behind the podcast, offers solidified remains which are a clean alternative to ashes after cremation. Parting Stone offers families choosing cre- mation an alternative to conventional ash. Their service solidifies the full amount of remains into a collection of stone-like sol- ids. Solidified remains let you feel a mean- ingful connection with your departed. No more uncomfortable ash. To learn more about Parting Stone and solidified remains, visit https://partingstone.com/ or contact Alexandra Jo at alexandra@partingstone. com or call 505-772-0634.