July 2021

Page A10 JULY 2021 FUNERAL HOME & CEMETERY NEWS Se c t i on A They Lost Control of Their Facebook Page – And It Could Happen to You FUNERAL HOME & CEMETERY NEWS www.nomispublications.com Monthly Columns online at Dr. Troyer’s free library of Facebook tutorial videos can be found at www.JasonTroyer.com. Dr. Jason Troyer is a grief expert, author, former psychology profes- sor, and therapist. He helps funeral homes and cemeteries connect with their communities through Facebook content and grief support materials. He frequently provides community presentations, profes- sional workshops, and trainings across the country. In addition to providing his Facebook content service and pre- sentations, he also works at Smith Funeral & Cremation Service & Grandview Cemetery in Maryville, TN. Dr. Troyer can be reached at DrJasonTroyer@gmail.com. You can view all of his video tutorials and learn more at www.JasonTroyer.com. By Jason Troyer, PhD Facebook Made Easy else an administrator on your Facebook page, you are sharing total access and control of the page. They can make any changes they want as well as delete the entire page. So be sure it is someone you trust. The problem arose when someone hacked her email ac- count and started sending out spam emails, etc. Face- book became aware of this and flagged Sarah’s email ac- count – which is connected to her personal Facebook profile. Then Facebook blocked her from accessing her own Facebook profile. This is a problem, but she could likely have created a new personal Facebook profile. But the much, much big- ger problem is that because Sarah could not access her original Facebook profile, she could also not access the controls of her funeral home’s Facebook page. She was locked out from her own business page, even though she was the one who created it and she had done nothing wrong. The Facebook page for her funeral home stills ex- ists, she just cannot access any of the settings or controls of the page. What’s the easiest way to avoid getting locked out from your own Facebook business page? Have more than one Admin on your business Facebook page. You are able to add several Admins to your business page through the settings and “Page Roles” section. Adding additional Ad- mins helps ensure that someone can always access it. If Sarah had added another Admin to her Facebook busi- ness page, then that Admin could have added her new Facebook account to the business page and she would be back in control. A final warning. Be sure that you don’t just add any- one as an Admin on your business page. This should be someone you trust completely. When you make someone I hate getting these phone calls. One of my Facebook clients called me in a panic: “I can’t access our Face- book page!” I could already guess what had happened. To understand how someone could lose control of their own business’s Facebook page, it helps to review some Facebook terminology. Specifically, we need to understand the difference between a profile and a page . Facebook allows individual people to have a Facebook profile and this profile is connected to their email ad- dress. You might think of your personal Facebook ac- count as your personal page , but Facebook will always call it a profile . Businesses can have a Facebook page that lists their hours, website, pictures, videos, etc. Every Facebook page (business) must be connected to at least one profile (person). Facebook does this to ensure there is a real person connected to the business page. The most common situation is that the owner (or their spouse or key employee) created the funer- al home or cemetery’s Facebook page. By default, the person who created the page is an Admin of the page. Administrators have total control of the business page. It is important to note that they sign in to control the page through their personal profile . Now we have the information to understand the phone call I received from my Facebook client. The funeral home owner (let’s call her Sarah) had used her personal Facebook profile to create her funeral home’s Facebook page. So far, so good – this is the only way you can do it. www.derma-pro.net sales@derma-pro.net Nadene Cover-Up Cosmetics Ltd. A name you know. . . . . . Products you trust 800-531-9744 Fax 903-641-0383 XL industries inc. Call: 406-449-4100 • Visit: www.XLIndustries.com Available Through Quality Suppliers Made in USA Unique items found only at xl industries Providing the Best-Designed Tools for Your Services Since 1926. Dozens of products that give you years of service and store compactly when not in use. Lightweight and easy to take to gravesides or churches. Pole Rack with Shelves extends from the floor to the ceiling Combo Expansion “B” Rack “J” Casket Floral Rack Sets down on top of casket Platform Shelf O-1 additional display surface for many XL large stands NYACK,NY— On May 1, 1865, three weeks after Gen- eral Robert E. Lee surrendered at the Appomattox Court House, ending the Civil War, the first Memorial Day was observed. A Memorial Day service held in West Nyack on Memorial Day at Mount Moor Cemetery provided a direct connection to the origins of the solemn holiday. One of the ten veterans, whose headstones were replaced and unveiled at Mount Moor Cemetery was Solomon Miller, a witness to Lee’s surrender. The recent restoration of this historic black burial ground has been undertaken by The Friends of Mount Moor Cemetery, which was founded earlier this year to protect the graveyard. Charles Minozzi and the crew from Travis Monuments were on-site digging foun- Travis Monuments helps Restore Monuments in Historic Mount Moor Cemetery Five of the ten headstones provided by the Department of Veterans Affairs in the Mount Moor Cemetery, a historic Black burial ground. Charles Minozzi and the crew from Travis Monuments provided the mate- rials and labor to dig the foundations, install the bases, and then set each of the ten new monuments. One of the ten veteran’s head- stones, replaced this month at Mount Moor Cemetery by Travis Monuments and un- veiled during a ceremony on Memorial Day, belonged to Solomon Miller, a wit- ness to Lee’s surrender at the Appomattox Court House. dations, installing bases, and then setting ten new monuments provided by the Department of Veter- ans Affairs. “Mount Moor Ceme- tery hasn’t been cared for in decades, but is now be- ing restored into a really beautiful place,” said An- thony Minozzi, president of Hudson Valley Monu- ments Group. “As a mem- ber of the local communi- ty, it seemed like the right thing to do for our com- pany to become involved and donate our services to the project.” Mount Moor Cemetery had its beginning when the land was deeded to William H. Moore, Stephen Samu- els, and Isaac Williams on July 7, 1849, by James and Jane Benson as a “burying ground for colored people”. Over the years, the cem- etery has provided burial space for colored people, in- cluding veterans of the Civ- il War, the Spanish-Ameri- can War, World War I and II, and the Korean War. The grounds have been main- tained since 1940 by the Mount Moor Cemetery Asso- ciation, Inc. “While our family was attending the service on Memorial Day, we were asked by the town supervi- sor of Clarkstown, George Hoehmann to provide our expertise in restoring oth- er areas of the cemetery,” added Minozzi. “We are more than happy to donate our help with these other monu- ments and look forward to starting on them soon.” Based out of Nyack, NY, the Travis Monuments Group has been providing monument services and memorial products for more than 100 years. They are members of the New York State Monument Builders Association and the Monument Builders of North America. Send Us Your News! 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