June 2020

Page A13 JUNE 2020 FUNERAL HOME & CEMETERY NEWS S ec t i on A heritagememorialfunding.com (877) 463-8630 Call today to find out why our clients call Heritage Memorial Funding, “the best!” The proof is in the pudding. ඁൾඋංඍൺ඀ൾ ආൾආඈඋංൺඅ ൿඎඇൽංඇ඀ Life insurance assignment funding company. Because it’s easy to merely claim to be number one... Funeral director tested. Family approved. Ellery Bowker and Welton Hong join Forces to Launch the Elevating Funeral Service Podcast The podcast’s inspiration came from the challenges confronting current funeral homes, including increased competition and declining revenue due to more fami- lies choosing cremation with no services. Elevating Funeral Service is a podcast with a very specific mission: to help funer- al professionals elevate their brand by add- ing more value and improving each family’s experience. Selling value instead of price is the way for funeral providers to differenti- ate themselves and give families something to compare other than just price. This podcast departs from the typical “in- terview” style in favor of delivering specif- ic lessons. Each week, Bowker and Hong discuss a single idea that can add value for families, usually with little effort or cost. Bowker said of the format, “The idea be- hind offering lessons that focus on one single idea comes from the Japanese con- cept of Kaizen, which states that small im- provements, done consistently over time, can produce massive results.” Bowker continued, “If a current funeral home is struggling, they can’t go out and change everything overnight. But if they start making small improvements to add more value, consistently, over time, they will see a big difference.” Hong is similarly passionate about help- ing funeral homes discover innovative ap- proaches to differentiating themselves. “I’m very excited to contribute to this podcast because I think it fills a truly cru- cial need right now,” Hong said. “For the past few years, funeral homes have faced major challenges. With cremation rapidly rising and revenue per call declining, fu- neral service providers need to evolve to be successful.” Hong continued, “I want to help them understand how imperative it is to imple- ment multichannel marketing and other techniques so they can grow their profits.” To subscribe to Elevating Funeral Ser- vice, text “elevate” to 910-335-4341 or visit www .elevatingfuneralservice.com. CLINTON,NC— Ellery Bowker of Aftercare.com and Welton Hong of Ring Ring Marketing have an- nounced the launch of their new podcast, Elevat- ing Funeral Service, to help funeral homes and ceme- teries be more competitive in today’s market. Bowker and Hong co- host the podcast, which is available for free in video format on platforms such as YouTube and in audio format on platforms such as iTunes, Spotify, and Stitcher. Send Us Your News! PO Box 5159, Youngstown, OH 44514 Fax 1-800-321-9040 • Email info@nomispublications.com FUNERAL HOME & CEMETERY NEWS We welcome news of the industry. Send us information on your firm today! Our Lady of Guadalupe Our Lady of Czestochowa Immaculate Heart of Mary Head of Christ Monastery Sacred Heart of Jesus Byzantine Divine Mercy Miraculous Grace Mystical Rose Immaculate Heart of Mary Madonna of the Street See the collection at www.cromoprayercards.com High Quality Prayer Cards from the Studios of Cromo NB Italy Economical and Cost Effective to Print at Your Premises We have a vast collection of prayer cards for many of the demographic communities you serve. ASK FOR CROMO PRAYER CARDS FROM YOUR FUNERAL SUPPLIES DISTRIBUTOR