February 2021

Page A18 FEBRUARY 2021 FUNERAL HOME & CEMETERY NEWS Se c t i on A Known for quality materials and craftsmanship, Madelyn Co. Keepsake Pendants are hand-made using jewelry-grade metals. The opportunity to choose a Keepsake Pendant presents itself only once. The comfort a Keepsake Pendant offers, lasts a lifetime. www.madelynpedants.com e-mail orders@madelynco.com 800-788-0807 Fax 608-752-3683 call about monthly specials or visit ourwebsite TM K e e p s a k e P e n d a n t s February '21 FHC:Layout 1 12/24/20 5:12 PM Page 1 By Mark Bowser The Japanese monkey known as Macaca fuscata had been studied for decades. Scientists had been observing them in their natural habitat. In 1952, scientists decided to change the game a little. On the island of Koshima, the scientists be- gan dropping sweet potatoes into the sand. They were curious to see what the monkeys would do with them. The monkeys loved the taste of the sweet potatoes but they were not too fond of the dirty sand all over their food. One day, an eighteen-month-old female the scien- tists had named “Imo” decided that she was going to wash her sweet potatoes in a nearby stream be- fore she ate them. The scientists watched intently as Imo carried her sweet potatoes and began scrub- bing the sand off of them. She loved the taste of the now clean sweet potatoes. Imo then went on to teach her mother as well as the other young monkeys around her own age on how to clean their sweet potatoes too. Pretty soon, there was a whole group of the monkeys that were cleaning their sweet potatoes in the nearby stream The Foundations of Success for Funeral Directors before they ate them. This went on from 1952 to 1958. Then, a very curious thing happened. As more and more monkeys began washing their sweet potatoes, it appeared that the monkeys hit a tipping point in their community. All of a sudden, almost all of the monkeys on the island of Koshima were washing their sweet potatoes. Then an even more amazing thing happened. Mon- keys on other nearby islands began washing their sweet potatoes too. How did that happen? It wasn’t as though any monkeys from Koshima swam to the other islands and began presenting seminars on how to clean sweet potatoes. It just happened! But how? We may never know how or why monkeys on the other islands began practicing the same cleanliness. But we know that communities do hit tipping points. And we do know that some products will become the next fashion trend and some videos go viral. It appears that thoughts have energy kind of like ra- dio waves. Have you ever been thinking of something and a friend calls you on the phone and starts talk- ing about the exact same thing? It is kind of freaky, isn’t it? But it happens. If one monkey named Imo can change an entire monkey community…then what can we do if we put our minds to it to change our community? Just some food for thought. Thanks for reading today. To view a video on this topic from one of Mark Bowser’s live seminars then go to https://youtu.be/NXRBFB8cLvM Excerpted and adapted from Mark Bowser’s Seminar, The Foundation of Success for Funeral Directors . To schedule Mark Bowser as a speaker for your next event or conference then email mark@BrightCorporation.com or visit www.MarkBowser.com Mark Bowser is the Vice President at one of the funeral indus - tries premier stationary publishers, the Bright Corporation, and one of the top Professional Business Speakers in the United States. He is the author of several books including The 3 Pillars of Success for Funeral Directors and Sales Success with Zig Ziglar. He can be reached at 1-800-428-6424 or email mark@BrightCorporation.com. FUNERAL HOME & CEMETERY NEWS www.nomispublications.com Monthly Columns online at Even Monkeys Have Tipping Points Funeral Planning TV Series “A Good Goodbye” returns to Albuquerque Cable Channel Channel 27 starting Jan- uary 5, 2021. The 14-ep- isode series of 30-minute programs presents ex- pert interviews on every- thing you need to know about funeral planning before there’s a death in the family. It’s hosted by pioneering death educa- tor Gail Rubin, Certi- ALBUQUERQUE,NM— The TV series A Good Goodbye: Funeral Planning for Those Who Don’t Plan to Die returned to Albuquerque’s Comcast Cable urdays at 2:00 p.m. MT from January 5 through April 10. “During this coronavirus pandemic, the mounting death toll and restric- tions on gatherings make advance fu- neral planning more important than ever before. By planning ahead, we can help our loved ones reduce stress, min- imize conflict, save money, and have a ‘good goodbye,’” said Rubin. “With our 100 percent mortality rate, this fied Thanatologist, who brings a light touch to teaching about planning ahead for end-of-life. Episodes cover topics such as pre- planning a funeral, cremation and me- morial services, cemeteries, green buri- al, life celebrations, pet loss, estate planning, financial planning, manag- ing funeral costs, hospice, grief, and other issues. Episodes are scheduled to air on Albuquerque’s Comcast Channel 27 Tuesdays at 8:00 p.m. MT and Sat- Continued on Page A19 SUBSCRIPTION 1-800-321-7479  $25.00 Subscription  $45.00 First Class  $50.00 Canada & Mexico  $65.00 Outside North America YEARLY SUBSCRIPTION RATES: Subscribe Online at www.nomispublications.com FUNERAL HOME & CEMETERY NEWS Return To: Funeral Home & Cemetery News PO Box 5159, Youngstown, OH 44514 Name_________________________________________________ Address _ _____________________________________________ ________________________________________________ City___________________________________________________ State_ __________________ Zip__________________________ Phone ________________________________________________ Signature _____________________________________________