January 2022

Page B6 JANUARY 2022 FUNERAL HOME & CEMETERY NEWS Se c t i on B Bass-Mollett Publishers Launches Everlasting Keepsakes GRE ENV I L L E , I L— Bass-Mollett Publish- ers is pleased to announce the launch of Everlasting Keepsakes, its new ser- vice to help funeral homes compete with online re- tailers and provide a wid- er range of keepsakes and after service items to the families they serve. Funeral homes who sign up with Everlasting Keep- sakes will receive a 50 per- cent commission on all items sold on the website; items will be shipped di- rectly to families. Each funeral home and/ or location, will be provid- ed with a unique funeral home ID that is required to checkout and track the funeral homes commis- sion. An order is never able to be placed without this ID; guaranteeing every sale is directly tied to the funer- al home. “Bass-Mollett has always taken pride in selling only to our funeral home cus- tomers… continuing to partner with our customers through this site, while cre- ating an additional revenue stream for them, was of the utmost importance to us,” said John Flowers, CEO. They offer a variety of keepsakes and mementos for families to purchase and are adding to their inventory daily. Families can order custom pieces as well, saving them and their staff time and effort. Their inventory is all un- der one roof and tracked automatically by their ecommerce software; guar- anteeing fulfillment of ev- ery order placed. This site offers a hands- free way to: Sell additional items after the funeral; In- crease potential revenue on direct cremation services; Reach non-immediate fam- ilies members wishing to purchase items; Allow fu- neral attendees to give tan- gible gifts; Provide pet prod- ucts quickly; and Reduce your in-house inventory. There is no sign-up fee or usage fee, and they provide custom displays and bro- chures at no cost to the fu- neral home. Simply hand the brochures to their fami- lies and allow them to take care of the rest. For more information, call 1-800-851-4046or visit www. bass- mollett.com . Everlasting Keepsakes can be reached at info@everlasting-keepsakes. com Professional Partners Extends its 10-Year Anniversary Celebration with an Array of New Additions funeral products and services for funeral firms had been laid, and there was no limit on how many firms this group could impact and reach. Rooted in the Mid- west, Professional Partners began branching out and has since ex- panded beyond its original core to our nation’s coasts. Wielding a “Why not us?” ap- proach with the “never give up” mentality, Professional Partners invited similarly-sized, family-owned operations to join forces and create a group of funeral professionals that would enjoy better deals and bigger savings on funeral products and services. The message was clearly stated to all, “We be- lieve that we are better together when we work together.” Calvert’s mission was equally important: Grow a group that would require no quotas to meet and no cost to join, while ensuring that every partner retains 100 percent ownership and control of their business. That mission resonated among many, so many in fact that Professional Partners’ populace has exceeded over 1,700 funeral homes, and that ten-plus year promise of better deals and bigger savings has never been broken. Because joining is so simple and a partner- ing funeral firm’s rebates come monthly and not annually, funeral directors and owners oftentimes stumbled with the prospect that Professional Partners might just be too good to be true. That objection is easily overcome when those same funeral directors and owners receive their monthly re- bate checks and see the savings roll in consistently. In a volatile funeral environment where family wishes and funeral services are constantly changing; and where families still come first and financial statements come in at a close second, an organization like Professional Partners has a tre- mendous purpose in the funeral industry, especially as it pertains to financial gains, fiscal security, and organization- al flexibility. Professional Partners understands that maxi- mizing savings and increasing product and service options means a lot, and with new partner vendors being added regularly, those needs are being met. In fact, if the first I 0 years and beyond are any indication, the best is yet to come for this unique and expanding organization. Professional Partners founder Alex Calvert is commonly asked questions about this growing group and why a funeral firm should consider joining and partnering, and the answer is always the same...in Calvert’s simple and subtle tone he says, “be- cause it just makes sense.” We hope that you will join us in celebrating this monumental milestone! Call Chad Sparks at 309-827-7577 or visit www.professionalpartnersonline.com to learn more. Alex Calvert BLOOMINGTON,IL— Founder Alex Calvert unveils a new website, a renewed list of Professional Partners vendors, and over 1, 700 family-owned funeral homes that have joined this expanding organization. Founded in 2010 by downstate Illinois funeral home own- er and director Alex Calvert and a host of like-minded own- ers/directors, Professional Partners has established itself as the premier, funeral industry buying group for locally owned and family-operated funeral homes throughout the nation. What began as a concept ultimately evolved into a conversa- tion among fellow funeral home owners and directors across a four-state region regarding the relevance of this idea. Open dialogue and discourse transitioned into mission statements and directives, and that well-intentioned idea immediate- ly took action. 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