Page B9 December 2022 FUNERAL HOME & CEMETERY NEWS Se c t i on B FIND A SUPPLIER OR BECOME A MEMBER AT WWW.IMSA-ONLINE.ORG JOIN THE MOST TRUSTED Marketing initiatives that promote IMSA members RESOURCE OF FUNERAL AND CEMETERY SUPPLIER COMPANIES Funeral & Cemetery Association Savings A Press Release Service Exclusively for You A Code of Ethics to differentiate IMSA Suppliers MEMBER BENEFITS Kindra Hall signs her book, Stories that Stick AMELIA,OH— MK Coach unveiled the Legacy Limousine at the NFDA Convention in Baltimore. The new limousine rounds out the Lincoln-based line of funeral products from MK Coach. The complete portfolio now includes three hearse models, a multi-purpose vehicle, a hearse/flower car combination, a flower car, and now the Legacy Limousine. “We received remarkable feedback at the show. Customers are looking for something that stands out from the crowd and MK Coach products are capturing their attention,” said Lisa Kellerman-Richardson, president of MK Coach. The Legacy Limousine is a 6-door limousine that beautifully complements the Lincoln funeral fleet. It is based on the Nautilus all-wheel-drive platform, has a 44” center extension, a large-capacity auxiliary HVAC system, insulated roof to better control rear-seat heating and cooling, two collision bars in the side doors for passenger protection, four exterior pen lights, and nearly 54” of middleseat width. The interior seating and appointments are designed and manufactured to tie in seamlessly with the original Lincoln interior. “Orders are now being taken for the Legacy Limousine. I encourage you to talk with your dealer regarding ordering and delivery timing,” said Kellerman-Richardson. MK Coach is the producer of the Legacy, Grand Legacy and Grand Legacy Limited funeral coaches, the Combination Coach multi-purpose funeral vehicle, the Grand Floral hearse/flower car combination, and the Floret flower car. Details of the product portfolio can be found at www.mkcoaches.com Homesteaders Sponsors Keynote Speaker at NFDA International Convention and Expo WEST DES MOINES,IA— Homesteaders Life Company sponsored the keynote address from award-winning author and storytelling expert Kindra Hall at the National Funeral Director Association International Convention & Expo, October 9-12, in Baltimore, Maryland. “We were excited to partner with NFDA as the Black Diamond sponsor for this year’s convention and for bringing Hall to the stage,” shared Homesteaders president, CEO and board chair Steve Shaffer. “Hall’s insights about strategic storytelling resonated with funeral professionals as we work together to share the value of funeral service in meaningful ways.” Hall’s keynote, “Stories that Stick: The Irresistible Power of Storytelling,” kicked off the first full day of the convention. During her presentation, Hall provided an immediately actionable approach based on research, case studies and personal experience. “As we continue to navigate the ever-changing landscape of funeral planning, it is more important than ever to tell stories impactfully and thoughtfully so that we can continue to provide excellent service to our client families,” Shaffer affirmed. Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Information about Homesteaders’ activities and promotions during the event were found at www.homesteaderslife.com/nfda2022. MK Coach Reveals All-New Lincoln Legacy Limousine at NFDA Convention Order On l i ne at www.Nomi sPub l i cat i ons . com or ca l l 1-800-321-7479 “ I Lo ve My Fune ra l D i rector ” “ I Lo ve My Cemete r i an ” Now is the PERFECT T IME to order the PERFECT GI FTS Order Your Favorite Plush Animal with a Funeral Director or Cemeterian Shirt! Customization Available! Call for Details. 1-888-792-9315 • mymortuarycooler.com Scan QR for our website Cots not included MODEL # TR3 Triple Cot Roll-In Mortuary Cooler AMC N W FAST SHIPPING BY 12/31 ON SELECT PRODUCTS
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