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OCTOBER 2014
FUNERAL HOME & CEMETERY NEWS
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NEWS
Association
CONTINUED
BROOKFIELD,WI—
The National Funeral Directors
Association
(NFDA) is pleased to announce that 151
funeral homes have earned the 2014 Pursuit of Excel-
lence Award. The Award is presented by NFDA annu-
ally to firms that have demonstrated a commitment to
raising the bar on funeral service excellence by adhering
to strict ethical and professional standards and providing
outstanding service to families and communities.
“The funeral homes that have earned the Pursuit of Ex-
cellence Award represent the very best in of our profes-
sion and are committed to exceeding expectations every
day,” said
Robert L. “Robby” Bates,
CFSP, CCP, presi-
dent of NFDA. “We offer our heartiest congratulations
to this year’s award recipients; we are proud to count
them as members of NFDA.”
To earn an NFDA Pursuit of Excellence Award, a fu-
neral home must demonstrate proficiency in key areas of
funeral service, such as compliance with state and federal
regulations; providing ongoing education and profession-
al development opportunities for staff; offering outstand-
ing programs and resources to bereaved families; main-
taining an active level of involvement in the community;
participating and actively serving in the funeral service
profession; and promoting funeral home services through
a variety of marketing, ad-
vertising and public rela-
tions programs. Partici-
pants are also required to
adhere to a Pledge of Ethi-
cal Practices.
NFDA will formally hon-
or the 2014 Pursuit of Ex-
cellence Award Recipients
on October 13 during the
All-Star Recognition Cer-
emony during the 2014
NFDA International Con-
vention and Expo in Nash-
ville.
In addition to receiving
the 2014 NFDA Pursuit
of Excellence Award, four
funeral homes earned the
Best of the Best Award,
which recognizes the de-
velopment and execution
of an innovative program
or service that had a pos-
itive impact on the fami-
lies and communities they
serve. These funeral homes
are:
Kilpatrick Funer-
al Home,
West Monroe,
LA;
Reynolds-Jonkhoff
Funeral Home and Cre-
mation Services,
Traverse
City, MI;
Smith Funer-
al & Cremation Service,
Maryville, TN; and
Wor-
lein Funeral Home,
Aus-
tin, MN.
NFDA-member funer-
al homes are inducted into
the Hall of Excellence upon
receiving their 10th Pursuit
of Excellence Award. In rec-
ognition of their consistent
display of professional and
ethical excellence, four fu-
neral homes will be induct-
ed into the NFDA Hall of
Excellence in 2014:
Cozine
Memorial Group,
Wichi-
ta, KS;
Glende-Nilson Fu-
neral Home & Cremation
Service,
Fergus Falls, MN;
Roller-Chenal
Funeral
Home,
Little Rock, AR;
and
Roller-McNutt Fu-
neral Home,
Conway, AR.
For a complete list of the
2014 NFDA Pursuit of Ex-
cellence Award Recipients
and information about the
POE program, visit www.
istration and application
e in October 2014.
d largest funeral service
association, serving 19,700 individual members who rep-
resent more than 10,000 funeral homes in the United
States and 39 countries around the world. NFDA is the
trusted leader, beacon for ethics and the strongest advo-
cate for the profession. NFDA is the association of choice
because it offers funeral professionals comprehensive ed-
ucational resources, tools to manage successful business-
es, guidance to become pillars in their communities and
the expertise to foster future generations of funeral pro-
fession
in Brookfield, WI
and ha
. For more informa-
tion, v
National Funeral Directors Association Announces
2014 Pursuit of Excellence Awards