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OCTOBER 2014
FUNERAL HOME & CEMETERY NEWS
S ec t i on A
LADIES AND GENTLEMEN CHILDREN OF ALL AGES STEP RIGHT UP!
Find out how to dazzle your audience with outstanding service. Discover how to become an expert and
trusted advisor to your clients. Learn that your value is not just the price at which you sell your products.
COME LEARN HOW TO PROVIDE
T
T H A
CONFERENCE
JANUARY -
BALLY’S/PARIS RESORTS & CASINOS
LAS VEGAS NV
HOTEL ROOM RATE JUST
/NIGHT
The world’s largest sales & marketing
conference for death care professionals
FEATURING KEYNOTE SPEAKERS
ANTHONY IANNARINO
Level 4 Value Creation:
Every interaction
you have with customers and prospects
must center around the value you
bring to them. There are four levels of
value: 1) product, 2) service, 3) return on
investment, and the most important, 4)
strategic partnership. Delivering Level 4
Value means that you are a thought leader,
an industry expert and seen as a valuable partner to your
clients business. Anthony Iannarino will be sharing with us
how to evaluate the level of value you are delivering today
and, more importantly, how to ensure each interaction is at
a Level 4 Value Creation.
NANCY FRIEDMAN
Sales Communications A to Z:
Learn the
language of sales from Nancy Friedman (The
Telephone Doctor®), an expert in capturing
and navigating the customer contact from
lead to sale. From soup to nuts, front to back,
and A to Z, this dynamic and interactive
program is bursting with tips, skills and
techniques you’ll use forever. Coupled with
Friedman’s electric energy, this session is sure to stick with
you. for a long time to come. Whether you’re a seasoned sales
executive or just starting out, you’ll walk out of this session
prepared to handle every sales situation like a pro.
FULL PROGRAM & REGISTRATION DETAILS AVAILABLE AT
PLUS NUMEROUS BREAKOUT SESSIONS SUCH AS
FOSTERING STRONGER
RELATIONSHIPS WITH
HOSPICE PARTNERS
Have you ever thought about
how you may assist and
lighten the load that hospice
caregivers are burdened with?
Come hear from
Kim Medici Shelquist
(Homesteaders Life Co.) and members
of the ICCFA Hospice Commi ee about
outstanding outreach and assistance
they’re providing hospice organizations
around the country. Learn how you may
develop relationships that may more
deeply root you in your community and
pay dividends long-term.
“I DIDN’T KNOWWE COULD DO THAT”
Join
Kevin Gaffney and Todd Carlson
from FDLIC as they give you a blueprint for
never again having
a “standard” funeral
or burial on your
property. They’ll also
share their personal
stories of cases
they experienced
as funeral directors or cemeterians that
started off as a challenge, but ended up
with the families signing their praises.
EDUCATING, NOT SELLING
You might be thinking... “I don’t
really want to educate my
prospects. I just want them to
buy something!” But the first
step of a successful sale is
educating people about your
product or service.
Coleen Ellis
from Two
Hearts Pet Loss Center will share how
looking at sales as “education” will allow
you to view the process in an incredibly
positive light. You’ll learn techniques for
selling both B2B and B2C.
TECH TOCK GOES THE
CLOCK A TECHNOLOGY
BREAKFAST PANEL
including:
Leveraging Mobile
Technology for Your
Cemetery,
Nick Timpe,
moderator
Case Study: Spring Grove Cemetery’s
Facebook Presence,
Debbie Budke
Facebook + Email: The Dynamic Duo
of Digital Marketing,
Greg Young,
Funeral Innovations
Moving Seminars Online To Educate
and Gen
Mike Regi