September 2022

Page B11 September 2022 FUNERAL HOME & CEMETERY NEWS Se c t i on B ALBUQUERQUE,NM— Passages International has added Kerry Potter to their team as a sales representative. Potter will be managing outside sales to wholesale customers, including funeral homes, cemeteries, and more. Potter is a green burial advocate and educator. She began her career in the industry when she opened her natural burial boutique, Dying to Bloom, where she sold earthfriendly burial products. As an executive for a radio station in New York, she also hosted a call-in talk show that focused on green burial trends and services. Potter is a certified life-cycle celebrant and hospice volunteer, and understands the healing comfort of endof-life ceremonies. Impressed with the products and mission of Passages, Potter is excited to represent the company and looks forward to building relationships with funeral directors in New York, New Jersey, and Pennsylvania. “We are excited to have Kerry join our sales team,” said Passages International president and co-founder Darren Crouch. “She brings a passion for less traditional and more sustainable funerals, and will be a great resource for our funeral home partners, helping them remain relevant and profitable in a rapidly changing environment.” Potter’s main focus will be educating funeral homes on the Simple Bamboo Container, an ideal product to add intention and dignity to cremation, which continues to grow in popularity beyond traditional burials. Families now choose cremation because it offers more flexibility and freedom among many other reasons. These families still deserve better than a cardboard box cremation container, and the Simple Bamboo Container brings a warmer touch to the memorial for the family, is better for the environment, and is better for funeral homes’ bottom line. Potter will also be partnering with funeral homes to help them align with the new scattering reality. With almost 50 percent of families intending to scatter cremated remains, there is a huge opportunity to update stale urn selections with less traditional and biodegradable options to reflect this new normal. Kerry Potter can be reached at kerry@ or by phone at 848-297-1881. Passages International, Inc. has been leading the green sector of the funeral industry since 1999, with the largest selection of innovative environmentallyfriendly urns, scatter tubes, caskets, and various memorial products. For more information on Passages products, visit FIND A SUPPLIER OR BECOME A MEMBER AT WWW.IMSA-ONLINE.ORG JOIN THE MOST TRUSTED Marketing initiatives that promote IMSA members RESOURCE OF FUNERAL AND CEMETERY SUPPLIER COMPANIES Funeral & Cemetery Association Savings A Press Release Service Exclusively for You A Code of Ethics to differentiate IMSA Suppliers MEMBER BENEFITS Watch the Video FHCNews Onl ine www.Nomi sPubl i cat ions . com Keepsake Markers by Bereave tunately, our friends and family showered us with love and support – food, flowers, gifts, you name it.” One gift, however, stood out. It was a custom keepsake memorial of his parents. “It was unique. It was meaningful. It was perfect,” he says. “It had such an impact, I ordered one for all four of my sisters.” “Fast forward to today, we have built a company around this product,” says Elijah. “The goal is to share that feeling I had when I was gifted it with as many families as we can. That’s an experience they won’t forget and can help provide a little relief in such a difficult time.” Bereave offers a three-day turnaround on all orders. Custom-built software provides an easy-to-use ordering process, keeping costs down, allowing for quick turnaround. Elijah says that Bereave “was founded to introduce technology in this industry to help both families and funeral homes.” They currently only offer one product, but plan to introduce other products on their platform in the near future. Find out more at Continued from Page B1 Jason Engler Joins The Living Urn to Help Lead the Expansion of its Product Portfolio GREENWOOD VILLAGE,CO— The Living Urn, a division Biolife, LLC, is excited to announce that Jason Ryan Engler, renowned thought leader in cremation products and processes, has joined their team as director of products and merchandising. In this new role, Engler brings decades of experience with cremation products to curate an assortment of classic and custom cremation urns and keepsakes for the company’s new Element Urns platform. A licensed funeral director, Engler brings more than 25 years of deathcare experience to his role with Element Urns. “I am so thrilled to work with the Living Urn and to launch the Element Urns segment of such a fantastic business. I have known the team for years, and it is such a joy and privilege to be in their company to create products that families will use to help tell their loved one’s story,” says Engler. Mark Brewer, company president, commented, “We’re extremely excited to have Jason join our growing team. His industry knowledge and unique skill set will help lead our product expansion and allows us to better serve our funeral home and other cremation provider partners.” Brewer continues, “We’re expanding our product offering to not only include our proprietary eco-friendly options, but also traditional urns and keepsakes. We’re building a world class urn company and the entire team is excited to have Jason on board!” In funeral homes from Seguin, TX to Central and Northwest Arkansas, Engler has served hundreds of families in their time of grief. For over 12 years, he served in various roles with Service Corporation International (SCI) – from funeral director and celebrant to location leadership to the SCI home office where he was responsible for guiding the cremation urn product line for all SCI Locations. While at SCI, he was a founding member and served as secretary of UNITE@ Jason Ryan Engler SCI – the company’s LGBTQ+ Associate Resource Community. Engler volunteers as the Historian for the Cremation Association of North America and as the Cremation Historian for the National Museum of Funeral History where the History of Cremation exhibit, opened in 2018, is largely comprised of his personal research and cremation collection. A regular speaker for professional associations across the country, Engler is an author and contributor to funeral, cemetery, and cremation trade journals and he is co-host of the Cremation: Then &Now segment of the Undertaking the Podcast platform. In all his endeavors, he is most known for his great appreciation for cremation memorialization and boasts a vast knowledge of cremation urns both modern and historic. Based in Colorado, The Living Urn is committed to developing and providing unique cremation urns serving families looking for eco-friendly afterlife options that can be more meaningful and personal. Its growing market leading product offering includes the patented Living Urn®, the leading bio urn and planting system designed to grow a tree with cremated remains, The Living Urn® Indoors, the Eco Scattering Urn, a unique bamboo urn for scattering ashes, the Eco Water Urn, a proprietary urn that floats and gracefully frees ashes in water, and the Eco Burial Urn, a special bamboo burial or traditional decorative urn. The company is developing additional cremation urns and custom keepsakes that it will be introducing in the next few months. Element Urns, a division of The Living Urn, offers funeral homes with best-of-class urns, keepsakes and memorial options. With its premium product line and customization services, families can honor their loved one with an urn and memorial experience that is more meaningful, personal, and memorable. Passages International Welcomes New Sales Representative Kerry Potter Like @Nomis.Publications Like us on