September 2020

Page A31 SEPTEMBER 2020 FUNERAL HOME & CEMETERY NEWS S ec t i on A The Order of the Golden Rule gathers some of the Industry’s Top Thought Leaders for a Digital Dialogue Series News Association INDIANAPOLIS,IN— The Order of the Golden Rule held a Digital Dialogue Se- ries to help funeral homes across the coun- try and around the world find new oppor- tunities to better serve their community. The COVID-19 pandemic created a sud- den shift in how funeral homes serve fami- lies. Many traditional methods for hosting visitations and funerals have been limited, but this limitation paved the way for inno- vation that can help death care profession- als better serve families moving forward. “This has been a difficult time for Golden Rule Funeral Homes and funer- al homes everywhere as they balance the health and wellness of the families they serve with helping them grieve their loved ones,” said Emilie Perkins, OGR’s educa- tion and events director. “This new Digi- tal Dialogue Series was designed to offer concrete steps and new tools to help lead funeral homes into that new future.” The series was split across four days over the course of two weeks allowing attend- ees to balance this learning opportunity with the increased demand presented by the pandemic. Topics included”What’s Ahead: A Look at What COVID-19 Means for Your Fu- neral Home; How to Harness New Tech- nologies Well; Pivot and Prevail: How to Craft and Share a Message when Mar- gins are Tight, Funerals aren’t Valued and Social Distancing is the Norm; Les- sons Learned from COVID-19: Funeral Directors in Pandemic Hot Spots Share Their Experiences; Pivot and Prevail: A 3D Approach to Shifting Your Perspec- tive on Wellness & Wellbeing; Serving Families Through Delayed Grief: Op- portunities to Serve and Connect with Your Community; and Ideas Exchange: Find Solutions to Your Biggest Chal- lenges. The entire series was been approved for continuing education credit by most state regulatory agencies. Founded in 1928, OGR is an association of independent funeral homes throughout North America and overseas that share common goals of exemplary service, un- compromising care and compassion to families in their time of need. For more information, visit www.ogr.org. S E N D U S Y O U R N E W S ! PO Box 5159, Youngstown, OH 44514 1-800-321-7479 info@nomispublications.com