June 2022

Page B10 JUNE 2022 FUNERAL HOME & CEMETERY NEWS Se c t i on B EnduringWishes Provides Easy-To-Use End of Life Planning and Legacy Sharing WORCESTER,MA— 7Hills Software, LLC, a tech firm known for bridging the gap between business and technology, is excited to officially launch a brand-new digital legacy web platform named EnduringWishes. EnduringWishes was created with the goal of becoming the first complete digital platform to record, share and document a person’s legacy and endof-life plans. This revolutionary technology makes end of life planning more accessible for everyone. EnduringWishes solves two problems that are common in the industry. The first issue is poor planning, while the second is poor legacy management. These problems go hand in hand, and EnduringWishes aims to solve these issues with a simple-to-use interface combined with several useful services. The Covid-19 pandemic brought many people face to face with their own mortalities. While never a fun subject to think about, everyone is cognizant of their own mortality. EnduringWishes is an all-in-one app that can hold your directives, share your memories, and even notify members of your community about how you want to be remembered. It seamlessly combines your financial information, documentation, and memorialization into one easyto-use platform. This information is also securely stored and only those with password access will be allowed access. The impact of this technology is to connect and preserve a family’s generations and honor the identities of those who are no longer with us. EnduringWishes seeks to ease people’s pain and grieving and bring peace of mind to families around the world. These times have also exposed how poor planning impacts our ability to hand down monetary and non-monetary wealth. Inadequate planning makes it difficult to pass on lessons, recipes, stories, and other important information to loved ones who are left behind. While these conversations are difficult, they are nonetheless necessary for effective planning. “I had some personal losses from 2020 that were absolutely devastating. It was very difficult having to find information, pictures and other documents for these loved ones,” comments Vladimir Charlemagne, Founder of EnduringWishes. “Capturing my mother’s information made me realize that there are people out there who would like to have a portal to share this information with their own family.” EnduringWishes allows users to: easily share one’s end-of-life plan; track and share assets with your community; preserve stories, journeys and legends; easily pass down wealth to the next generation; and communicate any end-of-life wishes. Registration is completely free for a limited time and can be accessed by visiting enduringwishes.com. With three tiers of membership available for users, anyone can find a plan that seamlessly stores this important information without an overwhelming financial commitment. 7Hills Software, LLC is a technology consulting firm located in the heart of Massachusetts. We identify the gaps between reasonably available technologies and client operations. With knowledge of the client’s operations, we build custom software to address those gaps. Link’s expanded footprint in both Iowa and Michigan positions it for continued growth, innovation and industry influence Link Cuts Ribbon on Manufacturing and Training Facility and Brings Suspension Controls Engineering Center Online SIOUX CENTER,IA— Link Mfg., Ltd., the leader in specialty-engineered suspensions, suspension controls and air management products and a Tier-1 supplier to major heavy-duty commercial truck manufacturers, has officially opened two new facilities. Link’s 50,000-square-foot Plant 4 manufacturing and training facility is located on the company’s Sioux Center, IA campus, and its new Suspension Controls Engineering Center is located in Grand Rapids, MI. Both locations will help Link accommodate its recent growth in staffing, manufacturing capabilities, engineering, software development and sales. “The new Sioux Center and Grand Rapids facilities reflect the growth and momentum Link has continued to enjoy leading up to and following its recent suspension controls product line acquisition,” said Jim Huls, president of Link Manufacturing. “Link’s strategic focus on suspension, suspension controls and specialty products helped drive our expansion initiatives, and these new spaces will enable us to comfortably manage the positive impact as we continue our 42-year evolution.” Link’s Plant 4 in Sioux Center is now the manufacturing core for all of the company’s mechanical and electronic air management products, including its SmartValve Electronic Height Control Systems and Smart Air Management Systems (SAMS) dynamic air suspension control technology. Targeted sectors of the building are temperature controlled, which is critical for the precision manufacturing and assembly of many of the air management system’s sensitive valve and electronic components. The light manufacturing space also offers Link the broad flexibility of being able to configure new manufacturing cells for other products as the need arises. The new Plant 4 will also serve as Link’s new consolidated shipping and receiving hub, continuing to leverage Iowa’s location near the geographic center of the country and thus major transportation corridors. “Our new ‘Synergy Team Room’ is also located in Plant 4 and will be used for large company gatherings, corporate events, for continuing education and for new employee onboarding,” Huls said. “And we’ve been doing a lot more onboarding lately, with the addition of 50 new local staff in association with and in anticipation of the Sioux Center Plant 4 opening.” Link’s new 15,000-square-foot Grand Rapids-based Suspension Controls Engineering Center will help focus a new segment of Link’s product engineering team specifically engaged in developing and expanding Link’s growing suspension control technologies. Expert staff at the new location will also be engaged in the integration of the company’s SmartValve and SAMS air management systems with Link’s Road Optimized Innovations (ROI) technology. The Michigan staff’s expertise in electrical engineering, software development, testing and sales will help broaden Link’s overall capabilities and effectiveness. The Grand Rapids location also puts Link in close physical proximity to a rich industry talent pool, as the company continues to expand its focus into the whole-vehicle suspension control segment of the commercial vehicle market. With its Michigan assets online, Link will continue to expand its reach into medium- and heavy-duty truck, tractor, trailer, motorcoach, transit bus, shuttle bus, recreational vehicle and specialty vehicle markets. The new Suspension Controls Engineering Center will also enhance Link’s worldclass testing capabilities. Already certified to IATF 16949 standards at its Iowa facility, Link’s Michigan location will focus on new product prototype testing and validation. New capabilities include temperature and humidity cycle testing, submersion testing, tension elongation and compression testing, pressure, leak and lifecycle testing and optical comparison testing. The company will also perform warranty testing for all valve and suspension control products at the facility. In addition to its original Sioux Center location and its new Grand Rapids center, Link maintains engineering and manufacturing facilities in Nisku, Alberta, Canada. The company currently employs more than 250 team members. “Link’s expansion in Sioux Center and Grand Rapids shows that its roots are growing ever deeper in the heartland of Iowa, even as it continues to exert new gravitational influence near the center of the commercial vehicle universe,” Huls said. “What started with a revolutionary cab suspension in 1980, leading to ROI technology in 2019 and smart air management capabilities acquisition in 2021, is continuing to lead to growth, and ultimately to a new class of vehicle suspensions and suspension control systems.” Link products are available and can be ordered through Link’s nationwide network of dealers. For more information on Link products or to find a dealer, call 800-222-6283 or visit https://www.linkmfg.com/dealers. TULSA,OK— In this climate of everchanging consumer demand for, and expectations of funeral service professionals, Cremation Strategies & Consulting is expanding its professional service offerings to better fulfill its mission of helping funeral service professionals serve more families, better. Also, to change the perception that the consultancy is only for cremation professionals, Cremation Strategies will be known as Raven Plume Consulting. By sharing knowledge, expertise, and revolutionary approaches to marketing, Raven Plume is changing the way people think of funeral service. The age of cremation doesn’t mean the age of cremation only and through outreach and transparency, they are working to educate their professional peers, their clients, and the public about funeral service, its indispensability, its history, cultural significance, and best practices. Raven Plume Consulting is staffed with experts within and outside of the funeral profession and will now offer the professional consulting services of an advertising graphic designer, a certified automated marketing expert, a seasoned human resources executive, three licensed funeral directors, a funeral service author and educator, and an embalming and reconstructive expert. Raven Plume has also strategically allied with key organizations within the profession to facilitate delivering valuable assistance in areas that most funeral service professionals find challenging. Larry Stuart, Jr., founder, and principal at Raven Plume states, “More than a few of Cremation Strategies & Consulting clients wanted guidance beyond my competencies so it was an easy decision to scale. Not only did I bring in outside talent where needed, I even broadened my skillset by successfully completing a digital marketing certification. Our profession has not taken advantage of innovative and available strategies, and we intend to change that.” Raven Plume Consulting provides customized solutions to increase client satisfaction, call volume, employee retention, operational efficiency, environmental responsibility, risk mitigation, and public perception of funeral service and its value to society. Because of its black plumage, its eerie croaking call, and the fact that it prefers to eat the decaying flesh of already dead animals, the raven is often associated with death and bad luck. However, its symbolism is complex. As a talking bird, the raven also represents prophecy and insight. Throughout folklore, ravens often act as spirit guides of souls from the living world to the realm of the dead. French anthropologist Claude Lévi-Strauss offered the theory that suggests the raven obtained mythic status because it was a mediator animal between life and death. A plume of smoke, dust, fire, or water is a large quantity of it that rises into the air in a column. Although an undesirable event in our profession, especially with respect to cremation, they include it not to normalize it, but to remind them of the ever-present risk inherent with the lack of strong policies, procedures, and operational best practices. A plume is also a large, soft bird’s feather. In most mythologies and folklores, the feather is associated with the purity of the heart and soul. To learn more about how your firm could benefit, visit www.ravenplume.com. Cremation Strategies & Consulting Expands and Changes Name Larry Stuart, Jr Anniversary for R&S Markers with religious symbols and military emblems for designing the markers. It’s interactive with the internet allowing users to capture and utilize any picture, graphic, or design desired. The complete package includes temporary grave markers, pressure sensitive vinyl sheets, and the windows-based computer software. R&S Markers will send a free sample upon request. For more information, visit www.rsmarkers. com, email info@rsmarkers. com or call 561-963-4732. Continued from Page B1

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