June 2019

Page B7 JUNE 2019 FUNERAL HOME & CEMETERY NEWS S ec t i on DESIGN l PRODUCTS l VENTILATION 7 2 0 . 5 8 3 . 1 8 8 6 l V I S I T OU R I D E A G A L L E RY l D U N C A N S T UA R T TOD D . COM For funeral and cemetery suppliers, business has never been more isolating. Often ideas are done in a vacuum. What you know is only what you know, which limits how far you can go. IMSA membership can change that. We’ve brought together some of the top industry experts to offer our members free one-on-one advice on marketing, business planning, legal issues and more. We also bring to our members insightful business-boosting webinars, meaningful trade resources and networking with other IMSA members. All this for just $175 a year. We’re the only association serving all funeral and cemetery suppliers. Because what’s good for the suppliers is good for the providers and that’s good for the families. IMSA. Supplying opportunity. Who Supplies the Suppliers? IMSA members now get free consultation with Dan Katz & Rolf Gutknecht of LA ads, Jake Johnson of Johnson Consulting, Ryan Thogmartin of Disrupt Media and Poul Lemasters of Lemasters Consulting. www.IMSA-Online.com Rannko Online Reputation Announces New Upgrades to Platform GREENWOOD VILLAGE,CO— The Living Urn®, Ameri- ca’s leading bio urn that grows a tree memorial with cre- mated remains, is excited to announce the continued expansion of its national tree donation program. This program was launched in 2017, where for every Living Urn® planted in the United States, the company donates to plant a second tree in one of America’s forests in need of reforestation. Now, the company is expanding this pro- gram to include The Living Urn® Indoors product line. Mark Brewer, company president, commented, “Since launching the tree donation program, we’ve donated to plant, on behalf of our customers, thousands and thousands of trees to help with critical reforestation efforts. When we started our focus was on the Tahoe National Forest in Cal- ifornia and the Chippewa National Forest in Minnesota. More recently, the focus has been on the Pike National For- est which has special meaning and significance to us as a Col- orado company. The Pike National Forest has been affected by multiple wildfires includ- ing the Hayman Fire, the largest in Colorado history. In the widespread moderate and high-intensity burn ar- eas, 100 percent of the trees were lost and, along with them, future seed sources for natural regeneration. On be- half of our customers, we’re contributing to a project in the Pike National Forest that targets to plant 144,400 trees, re-establishing forest cover and protecting a criti- cal watershed.” Brewer continues, “We’re excited to now include our new Living Urn Indoors product in this program where every sale of this urn will also result in a tree be- ing planted to give back. A single tree produces ap- proximately 260 pounds of oxygen per year, and two mature trees can sup- ply enough oxygen to sup- port a family of four. Large areas of forests throughout the United States have been wiped out over the past few decades due to fires, insects and weather. This has left over a million acres in need of replanting, which contin- ues to increase each year. It is critical that the replanting of these forests takes place in a timely manner as too much delay can result in in- vasive species of brush and trees to take hold that are more fire-prone, habitat for wildlife will not exist, and watershed areas won’t be able to provide clean water.” “Families that choose The Living Urn® are interested in honoring their loved one and giving back and this pro- gram fits perfectly. We’re honored to contribute on behalf of and in honor of each and every one of our customers and are excited about expanding this program to provide additional assistance to the ongoing reforestation efforts.” The Living Urn®, based in Colorado, develops and mar- kets unique, market leading cremation urns catering to families looking for eco-friendly and meaningful afterlife options. Its expanding product offering is designed to help families have special memorial experiences and includes The Living Urn®, the leading bio urn and planting system in the United States designed to grow a tree with cremated remains. Other products include the Eco Scattering Urn, a patented bamboo scattering urn, the Eco Burial Urn, a leading biodegradable bamboo burial urn, and the patent pending Eco Water, Urn, which gives families the ability to scatter ashes in water. The company is developing addition- al eco-friendly urn products that it will launch this year. TAMPA,FL— Rannko On- line Reputation Manage- ment, the most affordable digital reputation manage- ment software suite that helps funeral homes con- trol their online presence, has announced the release of its Spring 2019 Product Updates. The Rannko plat- form allows funeral homes to better manage their on- line brand and this upgrade makes the process more ef- fective and efficient. “For years, it was simple for funeral directors to stay abreast of their reputation in the community. Now there are dozens of places for families to leave com- ments on the web; online re- view management has never been more important,” said Rannko CEO Jason Payne. “Review platforms like Google and Yelp make it extremely easy for people to hear about a bad experi- ence with a funeral home. Rannko helps funeral pro- fessionals get control of their reputation by integrating in- formation and monitoring reviews across the internet from one platform.” Rannko saves valuable time when it comes to managing a funeral home’s online brand. One local ci- tation management compa- ny has determined that the difference between a 3.5 and a 4.5 star rating can im- pact a company’s revenue by as much as 10 percent. Rannko helps them better control their funeral home’s star rating with innovative tools to monitor and im- prove their online image.  Whether the firm’s busi- ness listings need updating, their online presence and reputation require moni- toring or the firm is just looking for suggestions on how to improve the funer- al home’s website, Rannko is a one-stop shop. In short, Rannko helps funeral direc- tors take ownership of the many aspects of their digi- tal footprint beyond simply their online reputation. Among the new Rannko updates are the following enhancements: Google My Business Questions–Rannko has an in-depth integration with Google that tracks impor- tant questions families may have about your firm. Fu- neral directors can respond to these questions in their Rannko account and see what their community is saying about the firm. Auto Review Respond- ing–Rannko now offers individual review auto re- sponding for 1 star through 5 star ratings. Never again miss out on an opportuni- ty to respond to a review. For example, firms can use this auto respond for 4 and 5 star ratings and still in- dividually respond to the lower star reviews. Template Review Re- sponse–Funeral homes can create as many templat- ed responses as they like. They can simply apply a keyword tag for the review response and then pull on that response tag in the auto response button in re- views to save time. Vertical Review Streams– For funeral homes that post reviews to their web- site, Rannko now supports vertical review stream lay- outs for their websites. Streams for both carou- sel and vertical designs are fully responsive no matter what the device. Review Analytics Update– Rannko now provides a more in-depth view of a fu- neral home’s reviews and al- lows comparison to the re- sults from previous months. And if desired, funeral direc- tors can now export their re- view reports to csv, one time or on auto pilot. Listing Directory Page– This page now shows a fu- neral home’s information on all the listings services with which Rannko integrates, all on one page. Rannko has also added additional func- tionality that lets funeral homes view their listings, opt out, or sync. “Funeral professionals spend hours meeting with families, helping them plan funerals and then ensur- ing every last detail of the service occurs flawlessly,” commented Payne. “With so much time being spent on the running the firm, there is little time to moni- tor and invest in the funer- al home’s online presence until now. With Rannko, funeral directors can view, manage and post to their social accounts all from one place and schedule out their weekly content with the click of a button.” Rannko was designedwith local businesses like funer- al homes and law firms in mind. Rannko enables fu- neral professionals to build, consolidate, unify and em- power their funeral home in a way that will attract families, increase the funer- al home staff’s productivity and operate a successful on- line presence. For more in- formation about Ranknko, call 888-909-9939, email success@rannko.com or visit www.rannko.com . The Living Urn Expands its National Tree Donation Program L ike Us On Facebook!

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