May 2023

Page A2 MAY 2023 FUNERAL HOME & CEMETERY NEWS Section A Published monthly by: Nomis Publications, Inc. PO Box 5159, Youngstown, OH 44514 1-800-321-7479 • fax 1-800-321-9040 www.NomisPublications.com info@NomisPublications.com Subscription: United States $30.00 - Canada/Mexico $60.00 - Outside North America $75.00 Circulation 21,000 per issue. Deadline for Press Releases: 5th of the Previous month. Advertising: Display Ad rates sent upon request. Classified and Shipping Directory rates published in each issue. All advertising must be received by the 5th of the previous month. Due to the vast amount of sources, the publisher is not responsible for the content of any news articles or advertisements. Nor is the publisher responsible for any loss of revenue by failure to insert an advertisement. The contents of any advertisement submitted for publication are only the publisher’s responsibility if the error is made by the publisher’s typesetting department, and then only to the extent of the typesetting charges. Advertisers are responsible for adhering to individual state regulations regarding advertising. The contents of any news article submitted for publication is subject to editing and is published at the sole discretion of the publisher. The publisher reserves the right to refuse any news article or advertisement. The contents of this publication may not be reproduced, in whole or part, without the exclusive consent of Nomis Publications, Inc. Editor: Margaret (Peggy) Rouzzo © 2023 by Nomis Publications, Inc. ISSN 1944-1126 Funeral Home & Cemetery News online at www.NomisPublications.com Online Directories US & International Funeral Homes • Supply Companies Cemeteries • Pet Memorialization Companies Trade Associations • Plus Much More... www.NomisPublications.com NOTICE The FUNERAL HOME AND CEMETERY NEWS is sent in two parts. Section A, which includes pages A1-A44 and Section B, which contains the Classified Advertising and consists of pages B1-B24. If you do not receive both sections please call 1-800-321-7479 or email info@nomispublications.com. Like @Nomis.Publications FUNERAL HOME & CEMETERY NEWS 800-321-7479 ~ www. NomisPublications. com SEND US YOUR NEWS We welcome news of the industry Send us information on your firm today! FUNERAL HOME & CEMETERY NEWS Need Help Putting Your Press Release Together? 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Obituaries... etc. Columns Aftercare by Linda Findlay...............................................................................A8 Embalming 101 by Wally Hooker....................................................................A16 HearseHub by Mike Jamar................................................................................B6 Memoires des choix des Jacque by Kate Frediani-Gorman..........................A34 Museum Corner...............................................................................................A36 Musings with Marika by Marika McMeans......................................................A18 Observations by Steven Palmer.....................................................................A12 Powerhouse Marketing With Welton by Welton Hong.....................................A6 Random Musings by Nancy Weil......................................................................A4 Presidential Funeral Trains by Todd Van Beck..............................................A28 Working With Widowers by Fred Colby..........................................................A20 Monthly Features Association News...........................................................................................A37 Educational News...........................................................................................A40 Death Notices..................................................................................................A42 Suppliers News.................................................................................................B1 Calendar of Events............................................................................................B2 Shipping Directory..........................................................................................B14 Classified Ads.................................................................................................B17 funeral home before they finally “found a beautiful, suitable location,” says Lena. They took an existing Mission Valley building, gutted it, and turned it into the stunning mortuary it is today. “It doesn’t look typical. It’s homey and doesn’t feel like a funeral home.” The 15,000+ square foot building has three floors. The main floor is where families have the opportunity to celebrate the life of their loved one. “Our goal was to combine timeless traditions with modern amenities,” says Steve. “Lena put so much thought and her years of experience into designing a space that beautifully captures the best of the old and the new.” The state-of-the-art facility has a large, comfortable lobby for people to gather and a chapel that seats over 200 people. There’s a separate banquet area which accommodates 80+ and includes a refrigerator, freezer, coffee maker, tables, chairs and an elegant fireplace. “Lena also had the forethought to design a dedicated washing room for ritual bathing and dressing for those with religious customs and traditions that require a separate space to take care of their loved one,” says Steve. The lower level offers indoor parking and a professionally-designed, large preparation room. The top floor is open and accommodates the administrative team. Bravo Family Mortuary Continued from Front Page Washing Room Bravo Family Mortuary Lobby care of our loved ones and all of us.” “I was maybe ten years old when I announced to my family that I wanted to be a funeral director,” says Lena. She is from Chicago and is a veteran of the funeral industry. She began work in the industry thirteen years ago, working at both independent and corporate funeral homes in Illinois and California. She’s a licensed funeral director and embalmer in both states. Lena says owning her own funeral home is a real honor. “I like doing a little bit of everything,” she says. “Finding out things about the loved ones helps to fully serve the family when you’re involved in both the front of the house and the back.” The couple looked for places to open their own “Lena gave meaningful consideration when designing the space to create a unique environment that is best for her, our staff, the families, and the community,” Steve adds. Education, compassion, and availability are all important parts of the Bravo Family Mortuary mission. “We want to keep families educated as far as what’s new and create awareness around the different options they may not have known existed,” says Lena. These options include waterbased cremation (Aquamation), green burials and ceremonies for cremations. Compassion is, of course, a top priority with the entire staff and Lena says that they make themselves available to families at any time they are needed - day or night, 365 days a year. A former Chicago public school teacher, Lena says her background in education plays a major role in her current position as a funeral director, embalmer and owner. They are planning community events where the public can come in to learn about the different services available so that they can make informed decisions. Bravo Family Mortuary is woman- and minority-owned, which is fairly rare in the industry. They differentiate themselves with a different level of service that is reflected in how their families feel durContinued on page A16

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