March 2023

Page A21 march 2023 FUNERAL HOME & CEMETERY NEWS Se c t i on A SHROUDS Green Burial Cremation (415) 874-9698 100% American Made 1-800-868-9950 Run your funeral home more efficiently Save Money, Time & Headaches! T H E A N S W E R I N G S E R V I C E I N A C L A S S O F I T S OW N They empower and motivate others – connecting their personal goals to their professional goals – leaving a legacy of insight and professionalism. Let’s recognize their achievements! By Elleanor Starks, cfsp Founder and Executive Director 100 Black Women of Funeral Service, Inc. Phenomenal Women in Leadership These women stand out! Whether continuing their family’s legacy or taking a leap of faith into the profession, they have become leaders through hard work and dedication to the Funeral Service Industry. As managers, owners, role models and mentors, each of these women have an inspiring vision, and have used their talents to help others. These leaders encourage creativity, entrepreneurial spirit, and teamwork. 2022-2023 Lifetime Achievement Honoree Jessie Marie Tuttle Houston, Texas Jessie Marie Tuttle has been serving the Houston community for over forty years as a licensed funeral director. She retired from Ross Mortuary after several years but returned after missing the profession. Tuttle is a member of the Independent Funeral Directors Association of Texas, National Funeral Directors and Morticians Association, The Ladies Auxiliary and the 100 Black Women of Funeral Service. — people are engaged with technology more now than ever before. But it goes a step further than that. What really provides more comfort to people is education: more education; better education; and easier-to-understand education In the deathcare industry, families are looking for a supporter, a guide, and an educator to help them navigate their journey of losing a loved one. More times than not, families will appreciate and remember real interactions that they have with a funeral director — not the e-commerce platform that lets them self-checkout to complete their loved one’s cremation. Education, education, education. That’s where the real value is. People Desire the Best Experience Possible People want the best, most intimate experience possible in anything they do. How do funeral directors help deliver that? Trust, reputation, and honest connection. Trust and reputation for funeral directors and funeral services are built through genuine connections and relationships. Families want to trust that: Their loved one is in good hands to be taken care of; Their loved one matters to the community; Their grief is valid and understood; and They will receive dedicated help throughout the entire process of losing their loved one in a lot of ways, an automated, digitalized solution can’t meet these experiential needs for families. But funeral directors can. Funeral directors serve an invaluable role were created in helping provide peace of mind to families in one of the most difficult experiences in their life. “The strong foundation of the [funeral] industry is built by the thousands of funeral directors who dedicate their lives to providing heartfelt, meaningful services to families across the world,” said Zach Chatteron, Gather CEO and founder. No matter how fast the pace of technology marches on, one thing will never change: when you lose a loved one, you need another human to help you navigate the difficult days ahead. Chase Downs joined Gather in 2022 as the Demand Generation Specialist. He has a depth of experience in digital marketing and business coaching. Based in Boise, ID, Gather offers innovative case management, live streaming, automated aftercare and integrated websites. You can contact Chase at Continued from Page A20 WhyWe’ll Still Need Funeral Directors