February 2019

Page A15 FEBRUARY 2019 FUNERAL HOME & CEMETERY NEWS S ec t i on A •BEST WARRANTY AVAILABLE •CUSTOM DESIGNS TO FIT YOUR NEEDS •LOWEST FUEL COSUMPTION •ENVIRONMETALLY SUPERIOR •PROVEN TECHNOLOGY •MADE IN THE USA •24/7 SERVICE AND REFRACTORY REPAIRS ON ALL MAKES AND MODELS •TRADE-INS ON NEW MACHINES •IN HOUSE ENGINEERING & MANUFACTURING •2000 INSTALLATIONS WORLD WIDE •FINANCING AVAILABLE •HUMAN & PET CREMATORIES •FULLY AUTOMATED PLC OR DIGITAL CONTROL Family Owned & Operated Since1985 & MANUFACTURING Mrs. Cloud continued to own and operate the firm until ownership was turned over to her son, ErnestW. Cloud Sr. He continued to operate it until 1988, when his son, Er- nest W. Cloud Jr acquired ownership. Assisted by funeral directors LaTonia Dar- cel Cloud Bryant and Anatole E. Cloud, Sr., Cloud Jr became an icon in the funeral industry and has served on many offices and boards with the Georgia Funeral Service and Practitioners Association, the National Funeral Directors and Morticians Association, and the Epsilon Nu Delta Mortuary Fraternity, Inc. Congratulations to Cloud Funeral Home and Ernest Cloud, Jr on their recent in- duction into the 2018 100 Black Women of Funeral Service African American Funeral Home Hall of Fame. Continued from Page A14 Hall of Fame Awards: Cloud Funeral Home Calumet Editions Releases New Book by Author Paula Shaw Paula Shaw SAN DIEGO,CA— What do you say to some- one who has just experienced a loss or oth- er trauma? Saying the Right Thing When You Don’t KnowWhat to Say provides a clear un- derstanding of what is necessary to create a sympathetic, reassuring and safe environ- ment, so that the wound- ed person can express their pain, process their feelings and begin to heal the dev- astation, fear and confusion they are experiencing. “Everyone experiences loss in the course of their lives,” states Paula Shaw. “Most of us would like to comfort and support someone who is in pain, yet we may unwitting- ly inflict more pain by refer- ring to our memory bank of old clichés. This book offers comforting words and behaviors that will soothe anyone you seek to support during a devastating or hopeless time,” Shaw added. Whether in the workplace or in our pri- vate lives, “Saying the Right Thing…” is a straightforward look at the dos and don’ts of compassionate behavior and thoughtful communication. Designed as a simple, prac- tical roadmap, each section features illustra- tions of words and behaviors that offer con- solation, reassurance and relief. Knowing what to say can defuse a hurtful situation. A lesson in kindness, this book can be of value to teachers, human resources pro- fessionals, law enforcement professionals, so- cial workers and anyone who desires to interact with oth- ers in the most positive and constructive manner. Posi- tive communication might even save a life! For more in- formation about the book and the author, visit: www. amazon.com/Paula-Shaw/e/ B07KXCQ468ref=dbs_p_ ebk_r00_abau_000000. Paula Shaw is a pioneer in the field of energy psycholo- gy and a founding member of the Association for Comprehen- sive Energy Psychology (ACEP). She is the au- thor of GRIEF - When will this Pain Ever End? and Chakras, The Magnificent Seven-Pathways to Higher Energy, Happiness and Health. A tra- ditionally trained therapist, Shaw has integrated proven energy psychology tools into her practice. For more information contact Annemarie Os- borne, 949-237-2906, annemarieosborne@cal- umeteditions.com or visit https://paulashaw.com/.