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JANUARY 2015
FUNERAL HOME & CEMETERY NEWS
S ec t i on A
ferent from a conventional polyurethane or varnish that builds up a protec-
tive surface on top of the wood.
Natural oil finishes are best applied when thinned with a solvent. If you
don’t thin some of these natural oils, it will take days (or weeks) for the
oil to dry and the oil will not penetrate the surface as deeply. The solvent
Pure tung oil brings out color and detail in the wood
grain of red oak.
According to Swan, Passare also provides French
with a strong foundation for differentiating and
growing its business. For example, he expects Pas-
sare’s rich online capabilities to help them serve fami-
lies with pre-need contracts going forward. Swan also
anticipates that the more robust online capability,
in time, will allow the company greater geographic
reach without having to construct facilities in other
locations.
“I think there’s a misperception that technology is
all about automation and therefore is somehow de-
personalizing,” said Swan. “In fact, we’ve found the
opposite to be true. Passare’s solution enables us to
deepen our relationships with families by collaborat-
ing online and granting them more control.”
Passare, Inc. is the industry’s first and most com-
prehensive End-of-Life management platform. Head-
quartered in San Francisco, CA, the privately held
company leverages technology to transform both the
way funeral homes will operate in the 21st century
and the service experience for families. Passare eas-
es the emotional, financial, and logistical burden by
guiding families
t
passages with gr
.
For more inform
@PassareInc on Twitter, connect with them on Linke-
Passare helps to Build Stronger Family Relationships
and Streamline Business Operations
able to offer a new approach that fosters an even better en-
vironment of openness that helps reduce the more tradi-
tional sense of guarded apprehension. This, in turn, trans-
lates into a better and more productive relationship with
our families.”
Passare’s End-of-Life Management Platform enables fu-
neral homes to enhance their “high touch” family services
by streamlining planning, preparation, and event man-
agement logistics, as well as facilitating difficult end-of-
life discussions and decisions. With Passare, independent
funeral homes in the company’s nationwide network can
significantly boost competitiveness by marketing more
effectively to and building stronger relationships with the
families and communities that they serve.
“Passare’s unique set of
capabilities has enabled us
to transform our business
operations and provide a
truly differentiated level
of service. Our experience
so far has exceeded our ex-
pectations,” added Freytag.
“In fact, I see Passare as the
missing piece of the puzzle
that will enable the death
care industry to evolve and
keep pace with rising con-
sumer expectations.”