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JANUARY 2013
FUNERAL HOME & CEMETERY NEWS
S ec t i on A
“Preparing Your Firm For Buying or Selling”
Learn marketing and financial steps you can take to make your firm
a better acquirer or to enhance its value. From brand development to
understanding the market and choosing the right systems you will learn
the latest to make your acquisitions more successful or to protect your
future. What changes should be made in facilities? How to improve
financials? When can or can't you build volume?
“Websites and Social Media...
What Works: 2013”
Marketing on the web changes everyday even for funeral homes and
cemeteries. Since MKJ designs and builds sites and manages Facebook
and Twitter for firms, we can share what works. Price shoppers go to your
website first. How can you convert them from shoppers to buyers if they
are searching for a firm on the web? How can you be #1 on the page with
and without paying Google? How do you measure the success of social
media and what brings results? Once again, MKJ has outstanding experts
in the digital field to tell what’s next and how it is applicable to funeral
service. If you attended last year’s program on the web you will get even
more this year.
2 Locations to choose from...
Proud sponsors of all the 2013 MKJ Seminars...
To enroll...
888.655.1566
“Accelerate Your Firm's Service & Success”
Here is your chance to get away and see how several different companies
handle funeral services. Cruising with firms from all over the United States
who want to speed up their growth and ability to serve families. The
sessions will be enlightening & problem solving. This 5-star experience from
Stockholm to Copenhagen with 3 nights in St. Petersburg, Russia is not to
be missed. Call soon for details!
BALTIC CRUISE
JUNE 21-28, 2013
“Marketing to Cremation Families
in Funeral Homes, Cemeteries & Societies ”
What value does memorialization have for cremation families? What
Cremation Society e-commerce works best? How can funeral homes tap into
growing interest in on-line arrangements by cremation families? How do you
answer all their objections in funeral arrangements or cemetery decisions? So
you have celebrants, special services, a chapel and glass front niches, how do
you market them? The proven secrets to capturing the cremation market will
be shared.
TAMPA, FL
APRIL 10, 2013 Before ICCFA
VAIL, CO
FEB 11-14, 2013
Marriott Mountain
Resort & Spa
SOUTH BEACH, FL
MARCH 11-14, 2013
The Ritz Carlton
South Beach
©2012 MKJ Marketing
GLENN
GOULD III
CEO
MKJ Marketing
MARILYN
JONES GOULD
President
MKJ Marketing
JAKE
JOHNSON
President
Johnson Counslting
Group
MICHAEL
COFFEY
Partner
Developer Town
BEN
HUDDLESTON
President/Owner
Simplexity
ROBERT C.
KILLINGSWORTH
J. Stuart Todd, Inc.
SPEAKERS