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JANUARY 2013
FUNERAL HOME & CEMETERY NEWS
S ec t i on A
Artistry
that’s
affordable
The Meadow Lane Urn Series
NEWMAN BROTHERS INC.
5609 CENTER HILL AVE. CINCINNATI, OH 45216
TEL: (513) 242-0011 • FAX: (513) 242-0015 • TOLL FREE: 800-447-1072
e-mail: newman@supern.com
“Family owned and operated since 1882”
Call for a FREE color catalog featuring our entire Urn Selection.
Cremation
Equipment
Cremation
Merchandise
Service &
Repair
Cremation
Supplies
Environmental
Solutions
Niches &
Columbariums
Operations &
Management
THE LATEST RELEASE
FROMMATTHEWS CREMATION
We’ve redefined the form and function of cremation systems.
You won’t want to miss it.
To learn more call 888-864-5289 or
visit
HANOVER,MN—
Beyond
Indigo Funerals
is part-
nering with funeral indus-
try answering service
Di-
rectors’ Choice
to help
funeral directors foster and
strengthen meaningful re-
lationships with families
that depend on their servic-
es. The organizations will
combine resources so that
funeral directors can offer
24-hour-a-day support ser-
vices across multiple plat-
forms, including in person,
online, and by phone.
The Social Director
Webinar Series
As part of this new col-
laboration, Beyond Indi-
go Funerals and Directors’
Choice will present a se-
ries of webinars designed to
teach funeral directors how
to connect with families
through social media. Each
four-day program arms fu-
neral directors with every-
thing they need to know
about using social media
to engage and strengthen
bonds with their clients. All
trainings will be recorded.
•
The Social Director 1.0:
January 29-February 1,
12:00-1:00 p.m. CST
each day. How to Find
Clients and Build Loy-
alty Through Social Me-
dia: Facebook, Twitter,
and Google+.
•
The Social Director 2.0:
February 5-8, 12:00-
1:00 p.m. CST each day.
Advanced
Facebook:
Engaging with Followers
and Expanding Your So-
cial Media Reach.
•
The Social Director 3.0:
February 26-March 1,
12:00-1:00 p.m. CST
each day. Reaching Fur-
ther with Online Re-
views, Pinterest, Tumblr,
Blogs, and YouTube
•
Google Analytics:
March
5-8, 12:00-1:00 p.m.
CST each day. Track-
ing Your Website Perfor-
mance with a Little Help
from Google Analytics
Free Weekly Webinars
Starting January 10, 2013,
free 30-minute webinars
will cover a variety of es-
sential marketing issues and
will take place on Thurs-
days from 12:00 to 12:30
p.m. CST. They will be led
by Beyond Indigo Funer-
als team members with as-
sistance from
Rachel Bish-
op
, Business Development
Manager with Directors’
Choice. To learn more, visit
Beyond Indigo Funer-
als offers a complete line of
Beyond Indigo Funerals &
Directors’ Choice Partner
to Support Funeral
Directors
Collaboration to
Empower Funeral Homes
Through Strengthening
Client Relationships
digital and print marketing
solutions that help funeral
professionals maximize ev-
ery channel of their brand,
including custom funer-
al home websites, interac-
tive tools, SEO plans, so-
cial media campaigns, logo
design packages, eNewslet-
ters, blogs, and brochures.
Located in Hanover, MN,
the Beyond Indigo fam-
ily of companies includes
Beyond Indigo Pets, Be-
yond Indigo Equine
, Be-
yond Indigo Funerals,
and
Directors’ Choice is the
premier provider of funeral
answering services in North
America, and the only an-
swering service dedicat-
ed entirely to funeral pro-
fessionals. Handling more
than 80,000 calls per year,
it offers comfort and assis-
tance to families and accu-
rate, timely information to
clients. It was founded by
Gary Darychuk
in Saint
John, New Brunswick in
1997. Visit
for more information.
NEWS
Educational
CONTINUED